Schneider Electric Brand Standards Manual - Brand Platform ...
Schneider Electric Brand Standards Manual - Brand Platform ...
Schneider Electric Brand Standards Manual - Brand Platform ...
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Illustrations<br />
Version 2 | Released July 2009<br />
Illustrations can be used on their own or in combination with photography to support key messages. They are<br />
part of <strong>Schneider</strong> <strong>Electric</strong>’s visual language and are often used when photography is not an option. The style<br />
combines systems, architectures, and objects with line drawings.<br />
<strong>Schneider</strong> <strong>Electric</strong>’s clean, fresh, and simple approach to illustration can be applied to conceptual ideas as well as<br />
technical product information or system architectures. The style is complementary to the brand’s fonts and icons.<br />
The illustrations can be used to tell a story or create interest and stimulate the imagination.<br />
Three types of illustrations are acceptable:<br />
1. Narrative, to tell a story in an intriguing yet simple way<br />
2. Technical, to display more complex architectures and to illustrate products<br />
3. Charts and graphs, to illustrate the distribution of data<br />
Narrative<br />
illustration<br />
Technical<br />
illustration<br />
Charts and<br />
graphs<br />
Customers<br />
Employees<br />
Revenue<br />
¤18,311 million<br />
NGOs<br />
¤4,931 million<br />
Wa ges<br />
Government<br />
¤1,668 million<br />
Donations<br />
Debt<br />
repayment<br />
Operating cash flows after dividend payment<br />
¤8 million<br />
¤213 million<br />
Net interest expense<br />
¤555 million<br />
Income T a x<br />
¤749 million<br />
¤287 million<br />
Banks and<br />
bondholders<br />
¤832 million<br />
Dividends<br />
Loans and cash<br />
Investments and<br />
development<br />
Shareholders<br />
¤10,104 million<br />
¤74 million<br />
Share issue and sale<br />
of treasury stock<br />
Purchases<br />
Energy Energy efficiency: efficiency: enhancing enhancing performance perf ormance in in every market<br />
Achieving growth through delivery of a bundled offer<br />
Industry and infrastructure<br />
A key target, especially around motors<br />
• Over 30% of the consumed energy<br />
• Motors account for 60% of the<br />
electricity usage<br />
• Average facility can reduce energy<br />
consumption by 10 to 20 percent<br />
Solutions:<br />
Variable speed drives<br />
Power metering<br />
Energy management systems<br />
Automation systems<br />
Buildings<br />
The biggest consumer, hence a priority<br />
• Over 20% of the consumed energy<br />
• Renovation can yield up to 30%<br />
of energy savings<br />
Solutions:<br />
HVAC control<br />
Lighting control<br />
Building management systems<br />
Power factor correction<br />
Suppliers<br />
Residential<br />
Fragmented but high potential<br />
• 20% of the consumed energy<br />
• 10 to 40 percent of electricity savings<br />
using energy efficient products<br />
Solutions:<br />
Lighting control<br />
Heating monitoring<br />
Shutter control<br />
<strong>Schneider</strong> <strong>Electric</strong> ©2007<br />
<strong>Schneider</strong> <strong>Electric</strong> <strong>Brand</strong> <strong>Standards</strong> <strong>Manual</strong> | 19
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