Schneider Electric Brand Standards Manual - Brand Platform ...

Partnership Brand Guidelines
Version 2 | Released July 2009
Introduction
These guidelines allow external partners to maintain their own branding conventions while satisfactorily
representing their relationship with Schneider Electric. Compliance is mandatory.
Partnership logo use
In certain cases, Schneider Electric logo use by third parties may be authorised under explicit written conditions.
A: Technical and/or commercial partners
A right of use may be granted under certain conditions with some technical and commercial partners. In most
cases this applies to panel builders, system integrators, and distributors. This right is dependent on existence
of a contractual partnership document in which a specific section stipulates conditions and limits of use
(validated by the legal department).
B: Consultancy, study service providers
During the consultation phase, suppliers must use their own graphic design rules and logotypes for the
communication media they employ to present their offer. When a service provision contract is concluded:
• The supplier continues to use its own graphic design rules and logotype elements for its communication
media with its Schneider Electric partner(s).
• The supplier uses the standard communication media signed by Schneider Electric when it acts jointly or
in delegation as a partner with Schneider Electric teams or customers (programme deployment phases).
Contribution of the service provider to design of the medium can then be indicated by means of an agreedupon
written statement. The statement is placed on a page inside or at the end of the document, never on the
cover page, accompanied in some cases by the supplier’s own logotype.
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