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“I love helping people at very difficult times of their lives. I think I was born a nurse.” Theresa, Nurse Case Manager / Horizon Blue Cross Blue Shield of New Jersey At Horizon Blue Cross Blue Shield of New Jersey, paying claims is only part of what we do. We can also help with many of the other challenges you face when you’re ill. In fact, Horizon BCBSNJ has over 78 years experience helping members when they need us most. Horizon BCBSNJ employees are committed to the people of this state. After all, we live here too. Our members are our families, friends and neighbors. To learn more, visit HorizonBlue.com/CaseManager Horizon Blue Cross Blue Shield of New Jersey is an independent licensee of the Blue Cross and Blue Shield Association. ®Registered marks of the Blue Cross and Blue Shield Association. ®‘and SM Registered and service marks of Horizon Blue Cross Blue Shield of New Jersey. ©2010 Horizon Blue Cross Blue Shield of New Jersey. Three Penn Plaza East, Newark, New Jersey 07105.
SPOtLiGht: nOnPrOFitS ® CAPITAL BUILD FIND PROSPECTS Princeton HealthCare’s capital campaign extends its goal after hitting its mark ahead of time. Page 16 IDEAS Navigating the path to a successful campaign takes more than a worthy goal. Nonprofits share their secrets to meeting expectations. FIND LEADERS Hunterdon Medical Center credits long-term supporters as it closes in on goal. Page 18 www.njbiz.com njbiz ◆ March 7, 2011 15 Photo illustration: Sara Siano
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