2004 Annual Report - Association of Fundraising Professionals

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AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. 2004 Accomplishments As the Association of Fundraising Professionals (AFP) completes the first full year of the AFP Strategic Plan: 2004 – 2006, we are positioned to look to the future and make the changes necessary to strengthen our members, our profession and the sector.The Strategic Plan outlines several key areas: knowledge, strengthening the profession, advocacy and public policy, chapter partnerships, connecting communities and organizational effectiveness.The following represent accomplishments within each of these six outcome-oriented goal areas. KNOWLEDGE The body of knowledge is the theoretical and experiential basis for the practice of ethical and effective fundraising. It resides within the various products and services of AFP and within the professional fundraisers who apply it and advance it. In 2004 AFP completed the Fundraising Curriculum Framework and made it available on the AFP website. AFP will continue to promote the curriculum to colleges and universities, encouraging them to incorporate it into their programs. AFP continues to build support for formal programs of preparation for the profession and to help establish formal teaching programs. For professional fundraisers,AFP implemented the AFP Career Planner, a tool that allows fundraisers to assess their skill level, find resources to improve specific skills, create a training program and to track their courses of study. 4 AFP also successfully completed a series of five pilots of the Essentials of Fundraising program, graciously donated to AFP by the AFP Greater Philadelphia Chapter. Special thanks to the AFP Washington D.C. Metro Area, AFP Orange County, California,AFP Central Florida,AFP San Antonio,Texas, and AFP Greater Cleveland, Ohio, chapters for their hard work on the pilot program. The AFP International Conference on Fundraising held in Seattle, Washington, was a huge success.The conference provides cutting edge education and training for all fundraisers – from those beginning their careers to experienced professionals. In addition, the Exposition on Fundraising and Philanthropy allows suppliers to the nonprofit sector to share their expertise and products with thousands of fundraisers. Plenary session speakers including Sarah Ferguson, the Duchess of York,Alan Hobson, author and Everest explorer, and Dr. Gary Bradt, lecturer in change management, inspired attendees with their personal stories of philanthropy. For senior level professionals, the Advanced Certified Fundraising Executive credential welcomed six new candidates who were presented their ACFRE credential at the International Conference.The credential is the premier advanced level certification for fundraising professionals. AFP prepared to co-convene the First Hemispheric Congress on Fundraising in Mexico City in February 2005. Partnering with The Resource Alliance, the Congress featured more than 27 sessions simultaneously translated into Spanish, Portuguese and English.There were more than 450 attendees from 25 different countries. Plans are underway for the Second Hemispheric Congress on Fundraising – Latin America for January 2006. (continued…)
AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. AFP…Advancing Philanthropy through Education, Training and Advocacy. 2004 Accomplishments STRENGTHENING THE PROFESSION Implicit in the word “philanthropy” is the belief that ethical and effective fundraising is the cornerstone that strengthens the sector. In addition to increasing knowledge and training professional fundraisers, it is AFP’s goal to achieve recognition and understanding of the positive economic impact of the profession and the nonprofit sector and to increase the public trust in fundraising and the profession. At the heart of AFP and one of the reasons it was founded, is the need to promote and uphold the principles and tenants of the AFP Code of Ethical Principles and Standards of Professional Practice. In 2004 AFP worked towards achieving these goals through a continuation of the media partnerships with The New York Times and Canada’s National Post. Both newspapers publish special sections focusing on philanthropy. The New York Times publishes an annual “Giving” section, and AFP helps to promote readership and advertising support, as well as contributes editorial ideas and comment.The National Post produces a special “National Philanthropy Day®” supplement in close partnership with AFP. AFP not only promotes the section, but also helps in determining the editorial content, developing story ideas and providing comment. Chapters across Canada use the supplement in their own NPD activities, distributing it to attendees at their various events. AFP’s goal in working with both these highly respected publications is to increase the 5 awareness and trust in fundraising in the general public. AFP also partnered with New York-based SankyNet, who provided pro bono support to produce and promote the National Philanthropy Day® website.The site was visited by more than 100,000 unique visitors, mostly driven by the National Geographic Society website. AFP responds to more than 600 media inquiries a year, promoting ethical and effective fundraising and its impact on the communities it serves and society in general. Another popular program, with both members and the media, is the annual AFP State of Fundraising report. AFP annually studies its members, asking them how their fundraising efforts compared to the prior year, as well as asking respondents to identify the challenges and opportunities facing them.We also ask respondents to predict future fundraising success. ADVOCACY AND PUBLIC POLICY It is imperative that AFP helps lead efforts to shape the legislative and regulatory environments in which fundraisers and nonprofits operate, as well as increase awareness about issues affecting the sector. In 2004 in the United States,AFP led the charge for charitable incentive legislation (formerly CARE Act and HR7) and kept it on the radar scope and will continue to advocate for incentives in the 2005 legislative session. AFP will continue to monitor and influence all levels of government, focusing particularly on legislative issues as they pertain to philanthropy. (continued…)
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2004 Annual Report - Association of Fundraising Professionals

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