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104 Stokols D. Translating social ecological theory into guidelines for community health promotion. American Journal of Health Promotion 1996;10(4):282–298. Community-Wide Media Advocacy Altman DG, Balcazar FE, Fawcett SB, Seekins T, Young JQ. Public Health Advocacy: Creating Community Change to Improve Health. Palo Alto, CA: Stanford Center for Research in Disease Prevention; 1994. Bryant C, Forthofer M, McCormack Brown K, McDermott R. Community-based prevention marketing. American Journal of Health Behavior 2000;24(1):61–68. Goldman KD, Zasloff KD. Tools of the trade: media do’s and don’ts. SOPHE News and Views 1994; 6–7. Kansiss P. Making Local News. Chicago: University of Chicago Press; 1991. Kickbusch I. Action on Health Promotion: Approaches to Advocacy and Implementation. Copenhagen: World Health Organization; 1989. National Cancer Institute. Media Strategies for Smoking Control: Guidelines. Bethesda, MD: National Cancer Institute; 1988. Olien CN, Tichenor PJ, Donahue GA. Media coverage in social movements. In: Salmon CT, editor. Information Campaigns: Balancing Social Values and Social Change. Newbury Park: Sage Publications;1989:139–163. Perschuk M, Wilbur P. Media Advocacy: Reframing Public Debate. Washington, DC: The Benton Foundation; 1991. Ryan, C. Prime Time Activism. Boston: South End Press; 1991. Wallack L. Mass Media and Health Promotion: Promise, Problems, Challenges. Mass Communication and Public Health: Complexities and Conficts. Newbury Park, CA: Sage Publications: 1990. Wallack L. Two approaches to health promotion. World Health Forum. 1990;11(2):143–154; discussion 155–164. Wallack L. Media advocacy: a strategy for empowering people and communities. Journal of Public Health Policy 1994;15(4):420–436. Wallack L, Dorfman L, Jerniagan D, Themba M. Media Advocacy and Public Health: Power for Prevention. Newbury Park, CA: Sage Publications;1993. Whitman A. Changing the Media’s Perspective on Public Health. Lawrence, KS: University of Kansas; 1999. Available at http://ctb.ku.edu/tools/en/section_1276.htm. Structural Change (Policy and Built Environment) Aboelata M. The Built Environment and Health. Oakland, CA: Prevention Institute; 2004. Acosta C. Improving public health through advocacy policy. Oakland, CA: Public Health Institute; 2003. Alinsky SD. Rules for Radicals. New York: Random House; 1989. Brenner M. Political economy and health. In: Amick BC, Levine S, Tarlov AR, Chapman Walsh D. Society and Health. New York: Oxford University Press; 1995:211–245. Flournoy R. Regional Development and Physical Activity: Issues and Strategies for Promoting Health Equity. Oakland, CA: PolicyLink; 2002. Frank LD, Engelke PO, Schmid TL. Health and Community Design: The Impact of the Built Environment on Physical Activity. Washington, DC: Island Press; 2003. Northridge ME, Sclar ED, Biswas P. Sorting out the connections between the built environment and health: a conceptual framework for navigating pathways and planning healthy cities. Journal of Urban Health 2003;80(4):556–568. Speeter GL. Power: A Repossession Manual - Organizing Strategies for Citizens. Amherst, MA: University of Massachusetts at Amherst; 1978.
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Promoting Health Equity A Resource
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Promoting Health Equity A Resource
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Table of Contents Introduction p.4
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Participants October 28-29, 2003 So
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Infant mortality Table 1.1: Example
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Access to resources Income Housing
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Learning from doing Chapter 2 of th
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14 1CASE STUDY Who we are: A black
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16 CASE Poder es Salud 2STUDY (Powe
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18 CASE 3STUDY Project BRAVE: Build
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20 C ASE 4S TUD Y Healthy Eating an
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22 5CASE STUDY Taking Action: The B
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24 6CASE STUDY The Community Action
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7CASE STUDY 26 New Deal for Communi
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28 8CASE STUDY From Neurons to King
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30 9CASE STUDY The Delta Health Cen
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32 Developing a Social Determinants
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SECTION 1 34 Creating Your Partners
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36 PERSPECTIVES — Community Yvonn
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38 MOVING FORWARD Sample Partnershi
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40 Building partnership capacity Re
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SECTION 2 42 Focusing Your Partners
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44 2. Talk to other community partn
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46 > Qualitative interviews or focu
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48 Photovoice Community audits Heal
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50 7. With information gathered and
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52 ExAMPLE FROM THE FIELD Creating
Page 56 and 57: SECTION 3 54 Assessing community ca
Page 58 and 59: 56 ExAMPLE FROM THE FIELD Mapping C
Page 60 and 61: SECTION 4 58 Once your partnership
Page 62 and 63: 60 ExAMPLE FROM THE FIELD Selecting
Page 64 and 65: 62 MOVING FORWARD Community Develop
Page 66 and 67: 64 Social action What is social act
Page 68 and 69: 66 When working to incorporate chan
Page 70 and 71: 68 Be sure to frame your message in
Page 72 and 73: 70 Policy and environmental change
Page 74 and 75: 72 MOVING FORWARD Ways to Support P
Page 76: 74 ExAMPLE FROM THE FIELD Selecting
Page 79 and 80: Before writing your action plan, yo
Page 81 and 82: Continually monitor your group’s
Page 84 and 85: SECTION 6 82 It is important to inc
Page 86 and 87: 84 MOVING FORWARD Evaluating Your P
Page 88 and 89: 86 It is important to note that mos
Page 90 and 91: SECTION 7 88 Eliminating inequities
Page 92 and 93: 90 Closing Thoughts Since the Socia
Page 94 and 95: 92 Suggested Readings and Resources
Page 96 and 97: 94 Miringhoff M, Miringhoff, ML. Th
Page 98 and 99: 96 James SA. Confronting the moral
Page 100 and 101: 98 Partnerships Alter C, Hage J. Or
Page 102 and 103: 100 Wolff T, Kaye G. From the Groun
Page 104 and 105: 102 Kingsley GT. Building and Opera
Page 108 and 109: 106 References 1. Institute of Medi
Page 110 and 111: 108 34. Hertzman C, Power C, Matthe
Page 112 and 113: 110 71. Granner ML, Sharpe PA. Eval
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