MEISSEN® Joaillerie 2013 Baselworld Edition

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INTERVIEW 

“A VARIETY OF INNOVATIONS” 

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FROM A TRADITIONAL GERMAN MANUFACTORY TO AN INTERNATIONALLY SUCCESSFUL 

LUXURY AND LIFESTYLE GROUP – WE TALKED TO MEISSEN ® CEO DR CHRISTIAN KURTZKE 

ABOUT INNOVATIVE STRATEGIES AND TIMELESS VALUES. 

Four years ago, you began to establish 

MEISSEN ® as a global luxury company. 

How far have you got? 

We have achieved the second milestone on 

our long journey: following a thorough 

“spring clean” of communications, we have 

been able to successfully position our new 

brand worlds Joaillerie, HOME, HOME deco, 

Fine Art and – our latest brainchild - the new 

brand MEISSEN ® COUTURE. We have launched 

a variety of innovations on the market, presented 

our wares at new trade fairs, opened 

new boutiques and created new structures. 

Once the foundation has been laid, we’ll be 

able to export the new MEISSEN ® brand experience 

across the world. 

What should we make of this: is MEISSEN ® 

about to become the new Hermès? 

I’ve heard people make this comparison quite 

often recently. Hermès and Chanel are wonderful 

brands. But it’s not about copying others, 

more about discovering the core of our own 

traditional brand: our royal origins, the courtly 

elegance, the love of art and the passion for 

the sensuous aspects of life. If we reinterpret 

these fundamental virtues of our royal founder, 

we will be well equipped for the future. 

The new jewellery collection is subtler and 

more feminine. Is this the way forward for 

MEISSEN ® Joaillerie? 

We are staying true to our values: stylish, elegant 

and above all high-quality, but always 

with a sensuous and feminine note. The new 

“my little MYSTERY” collection is a seamless 

expansion of our previous creations, the aim 

of which is to rejuvenate the brand. 

You’re also focusing on women’s watches. 

What are your aims here? 

We’re not positioning ourselves as a watch 

provider, but rather designing watches as dec- 

orative, high-quality accessories. The special 

thing about our watches is the dial, which is 

made from super thin MEISSEN ® Porcelain 

and can be designed individually by hand on 

request. 

MEISSEN ® has also launched its brand new 

“Bridal Collection”. Where did this idea 

come from? 

With engagement and wedding rings, it’s all 

about the value of the brand. A ring by 

MEISSEN ® not only symbolises a special level 

of quality and value, but also represents the 

longevity of our 300-year history. I don’t 

think there is any other major international 

German jewellery brand positioned in this 

important market. This is why we are putting 

all our efforts into this. Customers who buy 

rings from us can now also design their service 

and create a wedding list with us – no other 

brand offers this. 

In your opinion, where is MEISSEN ® 

positioned in the competitive wedding ring 

segment? 

That’s easy: we stand for value. There are 

numerous brands in this segment, and they 

compete with aggressive pricing strategies. 

But for many people, getting engaged and 

getting married are occasions for which they 

will splash out on expensive jewellery. And 

these pieces should be something special. 

Which piece is your favourite? 

I love the new earrings – both the longer pendants 

as well as the little “my little MYSTERY 

jewels” which you can wear in the form of a 

stud or clip-on. 

Interview by Christian Jürgens 

Dr Christian 

Kurtzke 

at the VILLA 

MEISSEN ® .

WORLD OF MEISSEN ® 

FOR THE PAST 300 YEARS, THE MEISSEN® 

ALCHEMISTS HAVE MIXED THEIR OWN 

COLOURS. HERE ARE THE COLOUR TRENDS 

FOR 2013. 

MEISSEN ® JOAILLERIE 

Timepiece Lucky Dragon 

with dial made of hand- 

painted MEISSEN ® Porcelain 

MY LITTLE MYSTERY 

GLAMOUR 

Pendant in rose gold with white 

diamonds and MEISSEN ® Porcelain 

SILK SCARF 

Classic Paisley, 90 x 90 cm 

MEISSEN HOME ® 

COLLECTIBLES 

Bed 


COLLECTIBLES 

Floor cushion with 

MEISSEN HOME ® Luxury 

Textiles Solid Dragon 

FOLLIA 

Collier with hand- 

painted MEISSEN ® 

Porcelain 


GLAMOUR 

Ring in rose gold with 

white diamonds and 

MEISSEN ® Porcelain 


JEWEL 

Pendant in rose gold with 

white diamonds and 


MEISSEN HOME® 

COLLECTIBLES 

Cushion Royal Dragon I, 

70 x 70cm 

MY LITTLE 

MYSTERY DIAMOND 

Earrings Studs in rose gold with 

white diamonds and MEISSEN 

porcelain ® 

MONTGOLFIÈRE 

Pendant Pagoda in rose gold with 

boule made of hand-painted 

MEISSEN Porcelain ® 


COLLECTIBLES 

Cushion Royal Dragon II, 

60 x 40cm 

ARCTIC BLUE 

FOR DREAMERS AS TRANSPARENT AS WAFER- 

THIN ICE, THIS COLOUR IS SUBTLY INTERWOVEN 

INTO DELICATE SHAPES. 


DIAMOND 

Earrings Long in rose gold with 

white diamonds and MEISSEN ® 

Porcelain 


COLLECTIBLES 

Cushion Solid Dragon, 

50 x 50cm 

6 ® ® 

COLOUR WORLDS 

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MAKING OF 

® 

MEISSEN ® MEETS 

MANHATTAN 

MAKING OF 

FOR THE NEW IMAGE CAMPAIGN FOR MEISSEN ® 

JOAILLERIE, MEISSEN ® ITALIA RECRUITED LAST YEAR’S 

PROTAGONISTS, STAR PHOTOGRAPHER MATTHEW 

BROOKES AND TOP MODEL SHARAM DINIZ. 

® 

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Above: In spite of the 

cold, model Sharam Diniz 

jokes with the crew. 

Below left: On set in a 

cafe in Greenwich 

Village. Below right: 

Make-up artist Claudio 

Belizario (left), stylist 

Christian Stroble, model 

Sharam and photographer 

Matthew Brookes 

(right) discuss the shots. 

The Hudson River sparkles in the February sun, 

while the skyline of the metropolis, home to millions 

of people, looks sublime – it would be a truly poetic 

morning were it not for the constant sound of beeping 

horns from impatient car drivers, the unforgettable 

sound of New York City. ‘What’s going on?’ is the 

motto in this famous melting pot of cultures, the 

stronghold of creatives and artists on the East Coast 

of America. On this sunny February morning, the 

300-year-old traditional MEISSEN ® manufactory is 

also greeted with the iconic phrase ‘Good morning 

New York City.’ As in past years, MEISSEN ® managing 

director Dr Christian Kurtzke chose the successful 

New York team comprising top model Sharam Diniz, 

who has long been the “face” of the German luxury 

brand, and South African star photographer Matthew 

Brookes, for the MEISSEN ® Joaillerie campaign 

shoot. ‘I love Matthew Brookes’ images because he’s 

an artist and MEISSEN ® is all about art,’ explains Dr 

Christian Kurtzke about his starry choice. ‘And I admire 

the beauty of Sharam Diniz because she exudes 

elegance, sensuousness and authenticity – exactly 

those things that MEISSEN ® Joaillerie embodies.’ For 

the shoot in and around the picturesque streets of 

Greenwich Village and in a unique loft in the West 

End with a view of the skyline and the Hudson River, 

top model Sharam Diniz wears the latest creations by 

“MEISSEN ® Joaillerie”: the new collection “my little 

Below: Make-up artist Claudio Belizario helps 

model Sharam Diniz to put on earrings from 

the “Bridal Collection”. 

MYSTERY”, which is characterised by elegant shapes 

and sensuous colours and, with a true virtuoso flourish, 

showcases the high art of MEISSEN ® Porcelain design 

in the form of jewellery. There is also the new Bridal 

Collection, with which MEISSEN ® aims to tap into a 

completely new jewellery segment. 

‘I love every single piece of MEISSEN ® Joaillerie. I’d 

love to buy them all,’ says Sharam Diniz enthusiastically. 

Enveloped in a cloud of white lace, with the delicate 

Blossom necklace from the 1739 Royal Blossom Collection 

around her neck and the new diamond ring from 

the Bridal Collection on her finger, the Victoria’s Secret 

model looks like a beautiful princess. The kind of princess 

every woman wants to look like on her wedding day. 

And then Sharam Diniz smiles her enchanting 

smile. And you suddenly no longer quite know 

which is more radiant on this special day in New 

York – the sun over the Hudson River, the sparkling 

MEISSEN ® diamonds or this wonderful woman, the 

face of MEISSEN ® . But there’s no doubt about one 

thing: with this campaign, the traditional manufactory 

of Emperor Augustus the Strong, now more 

than 300 years old, has made another step towards 

becoming an internationally leading German 

jewellery brand. And St. Peter also appears to have 

been on its side; just one week later, New York was 

enveloped in a snow storm... 

Text by Sigrid Jürgens 

10 ® ® 

MAKING OF 

Above: Inspired by 

model, jewellery and 

clothing - MEISSEN ® 

CEO Dr Christian 

Kurtzke. 

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MY LITTLE 

MYSTERY 

EVERY WOMAN HAS A LITTLE SECRET OF HER OWN. IT ENVELOPS HER LIKE A FINE 

SCENT: ELEGANT AND ATTRACTIVE, BUT ALWAYS GENTLE AND SUBTLE. THE NEW 

“MY LITTLE MYSTERY” COLLECTION BY MEISSEN® JOAILLERIE BEWITCHES WITH 

SOPHISTICATED SHAPES, SUBTLE COLOURS AND SENSUOUSLY FEMININE DESIGN. 

Photos Matthew Brookes Styling Christian Stroble Hair and make-up Claudio Belizario Model Sharam Diniz

JEWELLERY SHOW 


GLAMOUR 

Earrings Long 

750 white gold 6.74 g, 

2 white diamonds central 

0.14 ct, 54 white diamonds 

0.47 ct, MEISSEN ® Porcelain 

Rose Purple, rock crystal 

MFJ55XGC2500 

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GLAMOUR 

Ring 

750 white gold 5.50 g, 1 white 

diamond central 0.07 ct, 22 white 

diamonds 0.20 ct, MEISSEN ® 

Porcelain Ice Green, rock crystal 

MFJ10XGC2200 


DIAMOND 

Ring 

750 white gold 3.75 g, 1 white 

diamond central 0.02 ct, 



MFJ10XDC2500 

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JEWELLERY SHOW JEWELLERY SHOW 


GLAMOUR 

Pendant 

with chain 39/42 cm, 

750 rose gold 5.60 g, 1 white 


22 white diamonds 0.20 ct, 


Ice Green, rock crystal 

MFJ20XGC1200 


GLAMOUR 

Ring 






18 ® ® 

MFJ10XGC1200 

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MY LITTLE MYSTERY JEWEL 

Pendant 

with chain 39/42 cm, 750 rose 

gold 7.50 g, 36 white 



MFJ20XJC1200 


DIAMOND 

Earrings Studs 




MFJ50XDC1200 

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®

MEISSEN® JOAILLERIE 

Timepiece Lucky Dragon 


diamonds 0.44 ct, dial handpainted 

MEISSEN ® Porcelain, 

quartz, sapphire glass, lizard 

leather wristband Mint Blue 

24 ® ® 

MFTPX002105M 

MEISSEN ® JOAILLERIE 

Timepiece Roman Numerals 


diamonds 0.44 ct, dial handpainted 

MEISSEN ® Porcelain, 

quartz, sapphire glass, lizard 

leather wristband Cream 

MFTPX000101M 

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DIAMOND 

Earrings Long 

750 rose gold 4.39 g, 

2 white diamonds central 



MFJ55XDC1200 

MY LITTLE 

MYSTERY JEWEL 

Earrings 


72 white diamonds del. 



26 ® ® 

MFJ50XJC2500 


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® 


Ring 

750 rose gold 10.50 g, 



Tangerine Orange, rock crystal 

MFJ10XJC1100 


Ring 

750 rose gold 10.50 g, 




MFJ10XJC1200 


Ring 

750 rose gold 10.50 g, 



Imperial Red, rock crystal 

MFJ10XJC1400

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® 

CELEBRATE 

YOUR LOVE! 

LOOK AS BEAUTIFUL AS A PRINCESS! EVERY WOMAN WANTS 

TO LOOK LIKE THIS ON HER WEDDING DAY. THE ENGAGEMENT 

AND WEDDING RINGS IN THE NEW BRIDAL COLLECTION RE- 

PRESENT THIS SPECIAL LIFELONG BOND IN THE MOST ELEGANT 

WAY AND ALSO REPRESENT THE LONGEVITY OF MEISSEN® AND 

ITS 300-YEARS HISTORY. LONG LIVE LOVE AND LIFE!


BRIDAL COLLECTION 

Ring Solitaire Heart 


1 white diamond central 

0.25 ct, heart 12 white 

diamonds 0.08 ct 

MFJ10SB81100 


Ring Solitaire Queen 


1 white diamond 0.36 ct 

MFJ10SB75100 

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Ring Solitaire Crown 



MFJ10SB60100 


Ring Solitaire Princess 



MFJ10SB60100 

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Wedding Band 


MEISSEN ® Crossed Swords 

engraving, 3 white 


MFJ10SB42111 


Wedding Band 

750 rose gold 5.80 g, 

MEISSEN ® Crossed Swords 

engraving 

MFJ10SB41011 

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®


ROYAL BLOSSOM BOUQUET 

RING 1 BLOSSOM 

size S, pavé, 750 rose gold 

4.9 g, 30 white diamonds 

0.22 ct, pistil in rose gold 

MFJ10BL11000 


size S, pavé, 750 rose gold 3.5 g, 

Blossom 750 white gold 1.5 g, 

55 white diamonds 

0.30 ct, pistil in rose gold 

MFJ10BL01000 


size S, 750 rose gold 3.2 g, 

Blossom in Kogolong 0.5 g, 

pistil with 1 white 

diamond 0.01 ct 

MFJ10BL11400 

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JEWELLERY SHOW JEWELLERY SHOW 


size M, 750 rose gold 3.3 g, 

Blossom in Kogolong 0.7 g, 

pistil with 1 white 

diamond 0.01 ct 

MFJ10BL12400 

EARRINGS 2 BLOSSOMS 

size M/S, pavé, 750 rose gold 


0.75 ct, pistil in rose gold, 

1 Blossom in Kogolong 1.0 g 

and pistils with 2 white 


MFJ50BL15400 

PENDANT 1 BLOSSOM * 

size XL, pavé, 750 white gold 


1.26 ct, pistil with 


42 ® ® 

MFJ20BL24100 


size M, full pavé, 



pistil with 

1 rose sapphire 0.07 ct 

MFJ10BL42200 

* Delivery without chain 

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COLOUR WORLDS 

STOOL 

Shiny gold decoration, 

Design by Anne Maria 

Jagdfeld 

MEISSEN HOME ® DECO 

Table lamp 


COLLECTIBLES 

Cushion Solid Dragon, 

50 x 50 cm 

YELLOW 

DIAMONDS 

FOR CONNOISSEURS YELLOW CATCHES THE EYE: IN GOLD AS A 

STYLISH NOD TO LUXURY OR IN SUNNY SHADES AS A BOLD ACCENT. 

BUT ALWAYS WITH A FEELING OF POSITIVE ENERGY. 

POCKET SQUARE 

Honeycomb 

MEISSEN ® 

COSMOPOLITAN 

Pot, Gold 

CHRYSANTHEMUM 

made from MEISSEN 

Porcelain ® 


COLLECTIBLES 

Sofa 


COLLECTIBLES 

Pouffe 

TEAPOT 

with snowball blossoms 

DISH 

White, gold inside 

MEISSEN ® 

COSMOPOLITAN 

Cappuccino cup in gold, 

saucer in meshgold 

DOUBLE SWORDS 

Ring in rose gold 


COLLECTIBLES 

Cushion Royal Dragon, 

70 x 70 cm 

46 ® ® 

CRAVAT 

Fishscale 

COLOUR WORLDS 

MEISSEN ® 

COSMOPOLITAN 

Eggcups, gold decoration 

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BOUTIQUE 

MEISSEN ® -BOUTIQUE 

® 

BOUTIQUE 

A WEALTH OF COLOURS 

AND SHAPES 

BRIGHT MATERIALS, FINE JEWELLERY AND PIECES OF ART 

MADE FROM PORCELAIN: MEISSEN ® -BOUTIQUES COMBINE 

TRADITIONAL CRAFTSMANSHIP AND INNOVATIVE DESIGN 

TO CREATE A SENSUOUS EXPERIENCE. 

® 

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IMPRINT 

IMPRINT 

® 

PUBLISHER 

MEISSEN ® ITALIA S. r. l . 

Via Monte Napoleone 3 

20121 Mailand/Italy 

Phone: +39 02 894 237 25 

Fax: +39 02 581 092 61 

E-mail: info@meissenitalia.com 

CHAIRMAN 

Paolo Novembri 

IN COOPERATION WITH 

Staatliche Porzellan- 

Manufaktur 

Meissen GmbH, Talstrasse 9 

01662 Meißen/Germany 

Phone: +49 35 21 468-66 32 

Fax: +49 35 21 468-66 00 

E-mail: service@meissen.com 

Internet: www.meissen.com 

CHIEF EXECUTIVE OFFICER 

Dr Christian Kurtzke 

RESPONSIBLE 

Dr Christian Kurtzke 

REALISATION 

Untitled Verlag und Agentur 

GmbH & Co. KG 

Medienpark Kampnagel 

Jarrestrasse 2 

22303 Hamburg, Germany 

Phone: +49 40 18 98 81-0 

Fax: +49 40 18 98 81-111 

E-mail: info@untitled-verlag.de 

Internet: www.untitled-verlag.de 

MANAGING PARTNER 

Dr Christian Jürgens 

ART DIRECTION 

Hanna Tembrink 

PROJECT MANAGEMENT 

Sabine Schwerg 

EDITORIAL OFFICE Hiltrud Bontrup, 

Sigrid Jürgens, Barbara Domschky, 

Andre Weinberg 

CONTRIBUTORS Martina Drignat, 

Michaela Kurda 

COVER Matthew Brookes 

PHOTOGRAPHS Matthew Brookes, 

Thomas Gasparini, Federica Valabrega, 

Dirk Weyer 

PRINTING 

Vogt-Schild Druck AG 

Gutenbergstrasse 1 

4552 Derendingen/Switzerland 

TRANSLATION 

Lektornet UG 

Willy-Brandt-Strasse 51 

20457 Hamburg/Germany 

All rights reserved. 

The work, including all of its components, is protected 

by copyright. Any utilisation outside of the close 

constraints of copyright law is prohibited and punishable 

without the authorisation of MEISSEN®. This 

applies in particular to reproduction, translation, 

microfilming and/or storing and processing in electronic 

systems. The brands and designs illustrated are 

also legally protected, any use and/or utilisation, 

regardless of form, is expressly prohibited without 

the prior authorisation of Staatliche Porzellan-Manufaktur 

Meissen GmbH. MEISSEN®, Meissener Porzellan®, 

Böttgersteinzeug® and Gekreuzte Schwerter® 

are registered trademarks of Staatliche 

Porzellan-Manufaktur Meissen GmbH. The product 

illustrations depicted in the catalogue are not contract 

proof and not to scale. 

More information available at www.meissen.com.

Available at selected Jewellers and MEISSEN® Joaillerie Boutiques 

www.meissen.com Phone: +49 35 21/468 66 32 · Dress: MEISSEN® COUTURE by Frida Weyer 

Celebrate your Love! 

THE NEW BRIDAL COLLECTION

MEISSEN® Joaillerie 2013 Baselworld Edition

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