Intellectual Capital - Academic Conferences

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Customer To achieve our Vision, how should we appear to our customers ? © José M. Viedma Marti © 2007 José M. Viedma Marti Objective s Measures The Balanced Scorecard Targets Initiatives Financial To succeed financially, how should we appear to our shareholders ? Vision and strategy Learning and Growth To achieve our vision, how will we sustain our ability to change and improve ? Objective s Measures Objective s Measures Targets Initiatives Internal Business Process To satisfy our shareholders and customers, what business processes must we excel at ? Targets Initiatives Intellectual Capital Management Systems Objective s Measures Targets Initiatives Source: Kaplan, R. Norton D. (1996). The Balanced Scorecard.
© José M. Viedma Marti Communicating and Linking : , R. D. (1992). The Balanced Scorecard Clarifying and Translating the Vision and Strategy. Balanced Scorecard Planning and Target Setting Intellectual Capital Management Systems Strategic Feedback and Learning R.S. Kaplan and D.P. Norton
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José Ma.Viedma Professor at the Po
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© José M. Viedma Marti Intellectu
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© José M. Viedma Marti Knowledge
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© José M. Viedma Marti Sustainabl
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Business Excellence Definition. ©
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Intellectual Capital - Academic Conferences

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