PDF - Presentation for Media & Analysts - Acino
PDF - Presentation for Media & Analysts - Acino
PDF - Presentation for Media & Analysts - Acino
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Segment Business to Consumer<br />
Focus: Brand marketing “<strong>Acino</strong> Switzerland”<br />
Currently 80 countries in Middle East, Africa, LATAM,<br />
Asia<br />
Portfolio of 46 products available<br />
Brand approach: High Swiss/EU quality<br />
Acquisition-driven BtC sales (10.5 months):<br />
EUR 98.5 million<br />
Middle East region accounts <strong>for</strong> 62% of sales<br />
Main countries: Saudi Arabia, Iraq, UAE, French West<br />
Africa, Ecuador<br />
Strong sales in Middle East and LATAM<br />
Contribution margin 17.6% of sales<br />
Includes all selling expenses<br />
Impacted by integration ef<strong>for</strong>ts, rebranding activities<br />
and re-establishment of product brands in Africa<br />
Gradual margin increase expected from 2013 onwards<br />
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