Annual Report 2009 on Form 20-F (PDF) - Deutsche Bank Annual ...

Distribution Channels and Marketing
The Global Transaction Banking Corporate Division develops and markets its own products and services in
Europe, the Middle East, Asia and the Americas. The marketing is carried out in conjunction with the coverage
functions both in this division and in the Corporate Banking & Securities Corporate Division.
Customers can be differentiated into two main groups: (i) financial institutions, such as banks, mutual funds
and retirement funds, broker-dealers, fund managers and insurance companies, and (ii) multinational corpora-
tions, large local corporates and medium-sized companies, predominantly in Germany.
Private Clients and Asset Management Group Division
The Private Clients and Asset Management Group Division primarily serves retail and small corporate cus-
tomers as well as affluent and wealthy clients and provides asset management services to retail and institu-
tional clients. This group division generated 30 % of our net revenues in <strong>2009</strong>, 67 % of our net revenues in
2008 and 33 % of our net revenues in 2007 (on the basis of our management reporting systems).
At December 31, <strong>2009</strong>, this group division included the following corporate divisions:
— Asset and Wealth Management (AWM)
— Private & Business Clients (PBC)
The Asset and Wealth Management (AWM) Corporate Division consists of the Asset Management Business
Division (AM) and the Private Wealth Management Business Division (PWM). AWM Corporate Division’s
operations are located in Europe, Middle East, Africa, the Americas and Asia.
The AWM Corporate Division is among the leading asset managers in the world as measured by total
invested assets. The division serves a range of retail, private and institutional clients.
The Private & Business Clients (PBC) Corporate Division serves retail and affluent clients as well as small
corporate customers in our key markets of Germany, Italy and Spain, as well as in Belgium, Portugal and
Poland. This is complemented by our established market presence in India and China.
Asset and Wealth Management Corporate Division
Corporate Division Overview
Our AM Business Division is organized into four global business lines:
— Retail offers a range of products, including mutual funds and structured products, across many asset
classes
— Alternative Investments manages real estate and infrastructure investments and private equity funds of funds
— Insurance provides specialist advisory and portfolio management services to insurers and re-insurers
globally
— Institutional provides investment solutions across both traditional and alternative strategies to all other
(non-insurance) institutional clients, such as pension funds, endowments and corporates
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