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Achieving Successful Cross-Cultural and Management Integration ...

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<strong>Achieving</strong> <strong>Successful</strong> <strong>Cross</strong>-<strong>Cultural</strong> <strong>and</strong> <strong>Management</strong> <strong>Integration</strong>: The Experience of Lenovo <strong>and</strong> IBM<br />

By Sharona Peng<br />

powerful-high-ranking individuals to take responsibility for decision making (Very et<br />

al, 1997).In addition, according to Zhao, Flynn <strong>and</strong> Roth (2006), power distance is<br />

consistent with the focus on guanxi relationships with upper-level authorities<br />

particularly in state-owned enterprise <strong>and</strong> the strong hierarchical ordering that makes<br />

empowerment challenging.<br />

Collectivism<br />

At the heart of guanxi is the cultural value of collectivism. Refer to Hofstede (1984),<br />

Chinese national culture, highly collective, is characterized by a preference for tightly<br />

knit social network, an expectation that in-group members will support each other <strong>and</strong><br />

a strong urge to maintain social harmony <strong>and</strong> interdependence within the in-group.<br />

Collectivism refers to the degree to which the society emphasizes the role of the<br />

individual versus the role of the group. Nations with high collectivism are likely to<br />

show an emotional attachment to organizations <strong>and</strong> to emphasize on “we are greater<br />

as a group”.<br />

Masculinity<br />

According to Hofstede (2005, p. 120), “a society is called masculine when emotional<br />

gender roles are clearly distinct: men are supposed to be assertive, tough, <strong>and</strong> focused<br />

on material success, whereas women are supposed to be more modest, tender, <strong>and</strong><br />

concerned with the quality of life”. In a masculine society, boys are socialized<br />

towards assertiveness, ambition <strong>and</strong> competition, <strong>and</strong> they are expected to aspire to<br />

career advance; while girls are polarized between those who want a career <strong>and</strong> the<br />

majority who don’t. The resolution of conflicts in this culture society is “letting <strong>and</strong><br />

best men win”. Organizations in masculine society stress on the result <strong>and</strong> reward on<br />

the basis of equity-rewarding everyone on the basis of performance accordingly. In<br />

additional, as the work ethos for the society is “live to work”, more money is<br />

preferable to more leisure time.<br />

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