Achieving Successful Cross-Cultural and Management Integration ...
Achieving Successful Cross-Cultural and Management Integration ...
Achieving Successful Cross-Cultural and Management Integration ...
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<strong>Achieving</strong> <strong>Successful</strong> <strong>Cross</strong>-<strong>Cultural</strong> <strong>and</strong> <strong>Management</strong> <strong>Integration</strong>: The Experience of Lenovo <strong>and</strong> IBM<br />
By Sharona Peng<br />
The literature of management <strong>and</strong> cultural integration has already been replete with<br />
cases of merger <strong>and</strong> acquisition in which managers tackle cultural integration of their<br />
employees from a Western perspective. But a smattering of literature has discussed<br />
cultural integration in an Asian context. With recent strategic alliance forged by<br />
Lenovo <strong>and</strong> IBM, the two giant companies have entered into significant, long-term<br />
agreements that will enable Lenovo to take advantage of IBM's powerful worldwide<br />
distribution <strong>and</strong> sales network. The purpose of this paper aims to provide a case study<br />
in the cultural integration strategies that Lenovo has undertaken <strong>and</strong> to exam <strong>and</strong><br />
investigate how Lenovo <strong>and</strong> IBM could successfully address the problem of corporate<br />
<strong>and</strong> national cultural integration. This is based on empirical findings, <strong>and</strong> on literature<br />
that, in the analysis, has proved to corroborate these findings, or insights gained from<br />
these findings. The research design is grounded on an interpretative approach, <strong>and</strong> the<br />
data were gathered through face to face semi-structure interview of employees from<br />
Lenovo.<br />
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