30.06.2013 Views

Achieving Successful Cross-Cultural and Management Integration ...

Achieving Successful Cross-Cultural and Management Integration ...

Achieving Successful Cross-Cultural and Management Integration ...

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

<strong>Achieving</strong> <strong>Successful</strong> <strong>Cross</strong>-<strong>Cultural</strong> <strong>and</strong> <strong>Management</strong> <strong>Integration</strong>: The Experience of Lenovo <strong>and</strong> IBM<br />

By Sharona Peng<br />

The literature of management <strong>and</strong> cultural integration has already been replete with<br />

cases of merger <strong>and</strong> acquisition in which managers tackle cultural integration of their<br />

employees from a Western perspective. But a smattering of literature has discussed<br />

cultural integration in an Asian context. With recent strategic alliance forged by<br />

Lenovo <strong>and</strong> IBM, the two giant companies have entered into significant, long-term<br />

agreements that will enable Lenovo to take advantage of IBM's powerful worldwide<br />

distribution <strong>and</strong> sales network. The purpose of this paper aims to provide a case study<br />

in the cultural integration strategies that Lenovo has undertaken <strong>and</strong> to exam <strong>and</strong><br />

investigate how Lenovo <strong>and</strong> IBM could successfully address the problem of corporate<br />

<strong>and</strong> national cultural integration. This is based on empirical findings, <strong>and</strong> on literature<br />

that, in the analysis, has proved to corroborate these findings, or insights gained from<br />

these findings. The research design is grounded on an interpretative approach, <strong>and</strong> the<br />

data were gathered through face to face semi-structure interview of employees from<br />

Lenovo.<br />

8 / 78

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!