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Modelling industrial dynamics with "History-friendly" simulations

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according to a utility function, and of the number of producers.<br />

More precisely, there are two groups of potential<br />

buyers <strong>with</strong> different preferences for the characteristics of<br />

the computers: cheapness, X1, and performance, X2. One<br />

group values the characteristic of performance more (this<br />

group mimics the behaviour of large firms), while the other<br />

places more value on low price (i.e. individuals). The utility,<br />

M, associated <strong>with</strong> a computer is given by a Cobb–Douglas<br />

function:<br />

M = b0(X1 − X1 min) b1 (X2 − X2 min) b2<br />

where X1 min and X2 min are the minimum requirements of<br />

the two relevant characteristics a computer has to meet<br />

in order to be sold on the market. Thus, the quality of<br />

a computer (i.e. utility for the customer) is an increasing<br />

function of its performance and cheapness. Demand<br />

is organised into submarkets, each characterised by independent<br />

buying behaviour. In each period of the simulation<br />

run, a fraction of the submarkets wants to buy a new computer<br />

because they have never bought one or because of<br />

computer breakdown. Moreover, the probability that submarkets<br />

buy computers is related to the existing supply, i.e.<br />

the existing number of firms n selling in the marketplace: if<br />

n ≥ n, then submarkets purchase <strong>with</strong> a probability equal<br />

to 1; if n

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