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14<br />
CONCLUSION 1<br />
Most countries (or holiday destinations) talk about<br />
their authenticity and sensuality in some shape of<br />
form.<br />
This seems to work fairly well, but the three types of<br />
positioning that work better are…<br />
1. Superior Quality, which is about reliability, quality, performance and<br />
intelligence<br />
� This territory will most likely have an affect on business (national brands) perceptions<br />
2. Welcoming, which is about being caring and helpful<br />
� Being welcoming and trustworthy is essential for foreign attention. It will help to attract and<br />
retain tourists and investors alike<br />
3. Style and Innovation, which is about fashion and modernity<br />
� Countries must not just rely on their traditions and heritage, but look to the future by<br />
demonstrating they are committed to innovation
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