EXCHANGE ZONE EXCHANGE ZONE
EXCHANGE ZONE EXCHANGE ZONE
EXCHANGE ZONE EXCHANGE ZONE
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16<br />
PERCEPTUAL CONSISTENCY<br />
The findings from the nine country cluster analysis can<br />
be used to assess how consistent (or not) a country brand<br />
is around the world.<br />
The more clusters or positionings that relate to any one<br />
particular nation, the more inconsistent they are as a<br />
brand.