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8<br />
THE NINE COUNTRY BRAND POSITIONINGS<br />
- DEFINED BY THEIR DISTINGUISHING BAV TM<br />
IMAGERY ASSOCIATIONS<br />
TRUSTED CLASS STYLISH & INNOVATIVE DOWN TO EARTH & SOCIAL<br />
Trustworthy<br />
Reliable<br />
Prestigious<br />
Intelligent<br />
Upper Class<br />
Innovative Prestigious<br />
Stylish Glamorous<br />
Up To Date Distinctive<br />
Energetic<br />
High Quality<br />
Dynamic<br />
Trendy<br />
Straightforward Social<br />
Simple Good Value<br />
Down To Earth<br />
Obliging<br />
Cares for its Customers<br />
Kind<br />
SUPERIOR QUALITY LEADING PERFORMANCE UNAPPROACHABLE<br />
Reliable<br />
High Quality<br />
Trustworthy<br />
High Performance<br />
Intelligent<br />
Best Brand in its Category<br />
Leader Unapproachable<br />
Progressive Rugged<br />
Innovative<br />
Arrogant<br />
High Performance<br />
Intelligent<br />
Restrained<br />
Unapproachable<br />
Simple<br />
Arrogant<br />
Rugged<br />
Daring<br />
SIMPLE & EASYGOING WELCOMING SEDUCTIVE & AUTHENTIC<br />
Simple<br />
Kind<br />
Friendly<br />
Carefree<br />
Source: BrandAsset ® Valuator<br />
Base: All Adults<br />
Cares for its Customers<br />
Worth Paying More For<br />
Trustworthy<br />
Obliging<br />
Carefree<br />
Helpful<br />
Gaining in Popularity<br />
Sensuous<br />
Unique<br />
Authentic<br />
Charming
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