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40<br />
FURTHER THOUGHTS<br />
It should be noted that leading nations like Japan and<br />
Germany have “brand champions” that appear to have<br />
strongly positioned their country in the minds of the<br />
world.<br />
If a country wants to project a specific side of its<br />
character, then the powerful impact of brands should<br />
additionally be taken into account.<br />
Finally, brand partnerships can be used to help reinforce<br />
or develop a country’s brand positioning in the minds of<br />
people around the world.
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