BOARD OF COUNTY COMMISSIONERS LEON COUNTY, FLORIDA

Attachment #1
Page 5 of 7
The following recommendations are summary recommendations with the actual detail
recommendations to be included in an annual marketing plan which will be developed by COCA
staff and reviewed and approved by the COCA board and if in existence, a Cultural Plan
Implementation Committee. Such will be complete with strategies, measurables, deliverables
and desired outcomes.
The recommendations are as follows:
OPERATIONS
1. Determine cultural, art and heritage strengths, weaknesses opportunities and
threats via market survey to assist in development of a COCA targeted marketing
plan
2. Define the brand. What is or are the collective defining elements of arts, culture
and heritage in Leon County which if packaged together can define the brand
3. Cultivate and engage younger generations of arts, culture and heritage
enthusiasts within the Leon County K-12 as well as higher education with the
assistance of COCA, the City/County/Visit Tallahassee, the Network of Young
Professionals and ACCESS Tallahassee or other similar groups.
4. COCA to develop annual Marketing Plan which will be subject to the review and
comment of the Cultural Plan Implementation Committee and approval of by
COCA Board during the annual budget process which clearly outlines and defines
traditional and social media, advertising, marketing and public relations
initiatives for the coming year
5. Enhance current internship program with the colleges and universities to provide
additional low or no cost resources to COCA and COCA members
6. COCA to work alongside Visit Tallahassee and other organizations to help identify
and develop destination defining events which help define the brand and
spotlight Arts, Culture and Heritage
7. City and County to continue to identify and support districts with cultural
components along with consistent and appropriate Wayfinding, parking
opportunities and transportation links for ease of accessibility to Arts, Culture
and Heritage entities
8. COCA will work with Visit Tallahassee and local business, arts organizations and
hoteliers to package arts, culture and heritage resources wherever possible and
practical to expand the geographic footprint and reach of the offerings
In light of funding decreases at the city and county levels, COCA should reevaluate its
operations to better serve the community. COCA should look at the needs of the community
and address them in the most efficient way possible. This includes streamlining operations at all
Page 347 of 631 Posted at 6:15 p.m. on June 10, 2013