ADBLITZ 2012 - JSPM

ADBLITZ 2012
--Enlightening creative Minds
Advertising and Sales Promotion Event
JSPM’S Jayawant Institute of Computer Applications, Tathawade has organized
ADBLITZ 2012- Advertising & Sales Promotion Competition on 2 nd February, 2012.
The aims of this event was to provide a platform for individuals to explore their creative &
innovative minds in the field of Advertising & Sales Promotion with a view to enhance their
creativity & expertise to gain a competitive edge in today’s world of competition.
ADBLITZ was one such event which provides a unique platform for the students which
assists them in improving their knowledge, skill sets & various other important qualities
necessary for their Career Enhancement. We invited many colleges to encourage their
students to participate, perform & secure various prizes in this event.
OBJECTIVES OF EVENT
Adblitz 2012 was the Integrated marketing communication Event arranged by JSPM’s Jayawant
Institute of Computer Applications (JICA) MBA Dept. to encourage students to express innovative
ideas, advertising Skills and to show team work. The objectives of this event were-
1. To encourage management students to present innovative views and ideas on advertising
through live performance.
2. To provide a platform for sharing advertising skills.
3. To give participants an opportunity to work as a team.
4. To arrange an interaction between the management students and the well known personalities
from industry.
ABOUT ADBLITZ EVENT 2012
Date of Event: 2 nd February 2012,
Venue of the Event : Auditorium, C Building, Tathawade Campus, Pune.
Event Co-ordinator : Prof. Asha Kiran
Guest of Honour and Judges for the event:
1)Mr. Praful Dave, Deputy Director, Serum Institute of India, Pune, India.
2) Mr.Parag Hardikar, Director, Switch Design & Branding, Pune, India.

The Event was scheduled as follows:
PARTICULARS TIME
Registration & Tea 9:00 AM to 9.30 AM
Inauguration
10:00 AM to 10:30 AM
• Welcome to participants
• Description of Rules & Regulations
Participant preparation & Installation of their kits 10:30 AM to 11:30 AM
Judge Round - I
(Display Round)
11:30 AM to 12:30 PM
Lunch Break 12:30 PM to 1:15 PM
Judge Round - II
• Act Play
• Speech by Guest Speakers
• Prize Distribution
• Vote of Thanks
INAUGURATION :
1:15 PM Onwards
The event was inaugurated by, Dr. Ajay Kumar Director, JICA, Pune, Mr.Deepak Rajavamshi,
Training & Placement Officer, JICA and Mr. Sunil Dhanawade, HOD, MBA Dept, JICA.
REGISTRATION:
Many students from different Management Institutions have actively participated and
presented their innovative ideas .
Total No. of Teams participated : 13

JUDGE ROUND :
Teams were instructed to prepare a poster (Advertisement – Hard copy) , Power point presentation
and a videotaped or enacted role play of the advertisement (television commercial).
Advertisement was evaluated based on the following parameters:
• Product Attributes(Brand Name, Punch Line, Jingle & Price Tag.)
• Industry Analysis
• Market Strategy
• Marketing Mix
• Competitiveness & Sustainability.
Briefing session by Mr.Praful Dave:
Mr.Praful Dave has extended a motivational
guidance to all participants of Adblitz Event.
He touched some key aspects of Advertising
and Media Aspects. He has guided students
regarding effective way to advertisement and
promotion of products. Also briefed them
about the parameters on which the
advertisements will be evaluated.
Product & Poster Display Round:
Product Anlaysis & Business Strategy Round (Power Point Presentation):

Role Play/ Video Clip (Television Commercial) Round:
VALEDICTORY FUNCTION:
Valedictory function was held in the presence of Dr.P.P.Vitkar (JSPM Campus Director, Tathawade
campus, Pune), Mr.Praful Dave (Guest of Honour, Deputy Director, Serum Institute of India, Pune),
Mr.Parag Hardikar (Guest of Honor, Director, Switch Design & Branding, Pune), Dr.Ajay Kumar
(Director, JICA), Mr.Sunil Dhanawade (HOD, MBA Dept, JICA).
FELICITATION OF GUESTS:
Guests of Honour were felicated by Dr.P.P.Vitkar, Campus Director, Tathawade Campus.
SPEECH BY GUEST SPEAKERS:
Mr. Praful Dave, has delivered his intellectual
knowledge regarding Marketing and advertising. He
has extended a motivational guidance to all the
participants. Also he guided students that other than
academic knowledge, they should try to develop their
learning attitude on new trends and Practical
knowledge regarding Business .

Mr. Parag Hardikar, has touched some technical
aspects on Advertising and Media Aspects. He shared
his views on different advertising channels, effective
way to advertisement and promotion of products and the
future of Advertisement.
PRIZE DISTRIBUTION :
Winners : PCMRD Runner Up : PCMRD
Consolation Prizes :
• Jayawant Institute of Management Studies
• S.B.Patil Institute of Management
• Tirupati Institute of Management
VOTE OF THANKS:
Vote of Thanks was given by Prof. Asha Kiran,
Adblitz Event Coordinator. Everyone was thanked
for their valuable contribution towards the event
and for making the event a grand success.