Lidl & Metro Workshops - Kantar Retail iQ

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Selling to Lidl 2 December 2009 | Düsseldorf, Germany Geographical coverage – Europe In recent years, Lidl has been the most dynamic retailer in the European marketplace. Fortunately, this has led to rapid growth and increasing opportunities for branded manufacturers. At the same time Lidl management is aware of the growing need to rebalance the weight of national brands in the business and ensure that its position as one of the cheapest grocers in the market remains unquestioned. This MVI workshop will focus on many of the key opportunities and challenges manufacturers need to manage when working to build and maintain a successful Lidl business. Agenda 08:30-09:00 Coffee and Registration 09:00-10:00 Discounter channel growth in the current economic environment • Discuss the performance of pure discounters and proximity discounters in Europe and review MVI’s forecast for these channels through 2012 • Explore the impact of the economic crisis on the channel and its leading retailers • Review how retailers have successfully challenged Lidl across Europe (Mercadona, E. Leclerc, etc) 10:00-10:15 Break 10:15-11:15 Drivers of change in the Lidl business • Discuss how Lidl is shifting strategies to maintain growth • Explore the impact of these shifts on assortment, expansion, and concept development • Review Lidl’s response to the competitive landscape 11:15-12:00 Reestablishing the fundamentals of the Lidl brand • Learn how Lidl is reinforcing its price image in today’s environment • Review evolving consumer perception of the brand in key markets • Examine how changing perception is evolving shopper occasions 12:00-13:00 Lunch 13:00-14:00 The Lidl business model and KPIs • Review the cash margin model and its role in the Lidl business today • Examine comparative financial performance across Lidl markets 14:00-15:00 Managing permanent listings with promotional offers • Understand the role of brands today versus in the past and how to manage the branded product mix • Examine Lidl’s metrics on basket and price point management • Explore listing prospects and requirements • Review new promotional opportunities 15:00-15:15 Break 15:15-16:30 Managing the Lidl strategy for continued growth • Developing a contact strategy − Defining roles − Local versus central relationships − Adding value to the relationship • Key measurements and alignment for long-term success − Managing the range and range innovation • Implications and opportunities 16:30-15:15 Event End For more information or to register contact us on: Tel. +44 (0)207.031.0256 or visit MVI-Insights.eu/ MVI-Worldwide.com © 2009 MVI–Management Ventures, Inc. A Kantar Retail Company
Business Planning for Metro Cash & Carry 3 December 2009 | Düsseldorf, Germany Geographical coverage – Global With the “Shape 2012” program in place the organisation and operations of Metro Group divisions have changed considerably. Despite this, Metro C&C pursues its internationalisation strategy and is now focused on efficiency metrics and its core client base in a more clear and powerful way. While 2009 has been a difficult year for Metro C&C due to the tough european economic environment, the company is still optimistic about long-term C&C success, adding new services and changing its assortment to adapt to the new trading environment. This MVI workshop will focus on recent changes that have happened within the group and analyze the implications of these changes on supplier business with Metro. Key Insights • Review of the new organisational design and functions of Metro C&C (market and global structure) and its implications for supplier account management • Review of the C&C business up to date, providing sales growth projections by market cluster (with focus on the largest markets) for the next 18 months up to 3 years • Explore the evolution of Metro C&C positioning in different markets and provide the audience with examples and strategic tools to further align with Metro C&C Agenda 08:30-09:00 Coffee and Registration 09:00-10:30 Review of Metro Group changes in light of the “Shape 2012” program • Financial and operational objectives of the program • New structure of Metro C&C, the global group and local organisations • Review of performance metrics in place at different organisational levels and implications for suppliers 10:30-10:45 Break 10:45-12:30 Metro C&C’s sales growth and forecasts in the context of current market cluster dynamics • Western Europe cluster review and factors effecting Metro growth in key markets of the cluster • Southern Europe cluster review and factors effecting Metro growth in key markets of the cluster • Metro C&C in Russia and Ukraine in light of the new economic realities • Metro C&C growth prospects and challenges in Asia 12:30-13:30 Lunch 13:30-14:30 Metro C&C financial metrics • EVA and ROCE as a foundation of company financial metrics • Key operational components of Metro Group financial metrics • Implications for manufacturers 14:30-14:45 Break 14:45-16:30 Aligning with the Metro C&C business model in different market clusters • Alignment in “hybrid” markets – managing the balance between CBU driven, trader driven and HoReCa driven assortments • Financial implications for categories • Metro C&C positioning in the rapidly changing retail market: implications and opportunities • Metro C&C SWOT analyses in the largest maturing and HoReCa focused markets 16:30-16:45 Concluding remarks, Q&A 16:30 Event End For more information or to register contact us on: Tel. +44 (0)207.031.0256 or visit MVI-Insights.eu/ MVI-Worldwide.com © 2009 MVI–Management Ventures, Inc. A Kantar Retail Company
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Lidl & Metro Workshops - Kantar Retail iQ

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