Radio Plymouth - Ofcom Licensing

RADIO PLYMOUTH
SECTION 105(B) AND (C): CATERING FOR TASTES AND
INTERESTS/BROADENING CHOICE
4. Programming Philosophy
(i) Overall programming philosophy and vision for the radio service
Our vision for Radio Plymouth is very clear – we will create a radio station that blends good
personality broadcasting with meaningful local content and a great mix of popular music from the
last 50 years.
Our research clearly demonstrates that the ideal radio station for the over 25’s in Plymouth would
mean them constantly switching between the music of BBC Radio 2, the news and speech of BBC
Radio Devon and the traffic and travel of Plymouth Sound. It makes our drive to work extremely
hazardous! We will provide all three elements plus our own ingredients of personality, wit and
challenge.
Radio Plymouth will fill this need, providing an adult station with the variety of music, local news
focus and relevant information and entertainment that people in Plymouth would clearly like.
We will appeal to local listeners who enjoy music that is not dominated by what is in the charts;
listeners who have a broad taste in music and who actively seek out “their music”. The success of
BBC Radio 2 over the last few years has proven how a challenging music policy – not afraid to take
a few risks in some of its specialist areas – combined with great speech, features and personalities
can be a winning formula.
Our music policy will be to play "great music" in a harmonious and balanced blend, spanning
selected songs from today's releases together with contemporary and classic tracks from the last
five decades.
We will inform our listeners about what is going on in the Plymouth area, the UK and the world, in
locally-produced bulletins designed specifically for Plymouth. In general, local news items will
constitute at least 50% of our locally-produced output.
Our objective is to provide a single source for all the local information listeners need on an on-going
and real-time basis: traffic and travel, weather, what's on, tide times and surf conditions, city parking
availability and local business news. We will enhance our local information with interviews,
discussion and debate and involve our listeners both on and off-air.
We will continue to broadcast live from events in the city, as proved so successful in our RSL
broadcasts, and will integrate our station as fully as possible in the life and fabric of the city.
27