Radio Plymouth - Ofcom Licensing

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RADIO PLYMOUTH Although Pirate FM had a minute’s less commercial airtime than Plymouth Sound at breakfast, it used that time to chat to the audience rather than play music. Even a station unburdened by the economic requirement to run advertising fails to capitalise on its advantage by producing the music output so demanded by the audience. Commercial broadcasters should not bemoan the approach of BBC Radio Devon, which is attempting to fulfil its public service obligations by running more expensive journalism and other speech broadcasting. Instead, we believe that ILR should capitalize on it, by meeting audience needs. Notably, the station with fewer resources than Pirate FM and Plymouth Sound, South Hams Radio spends as much time on DJ banter, 11 minutes between 7 and 8 am, but plays the most music of any station in the region: almost two-thirds of airtime. Of the independent stations, it runs fewer commercials, just 7 minutes in this peak breakfast hour. The largest amount of time given to presenter banter comes in the evenings on Classic Gold, with 34 minutes of speech between 9 and 10 pm, twice as much as its next chattier rival, BBC Radio Devon. The locally-produced commercial stations are all running about 70% music at this time. Music Both of the commercial stations most identified by our research, Plymouth Sound and Pirate FM, played the same amount of music at breakfast. Music is the single largest item of content on both Plymouth Sound and Pirate FM, but at just 24 minutes, its less than the audience craves, if the other elements of our research are indicative of demand. Plymouth Sound plays much more music in the evenings, but most of Plymouth Sound’s music is chart or recent chart music. Oldies tend to come from the past 15 years. That Plymouth Sound is primarily a youth music station, influenced by what is being played in the clubs, is evidenced by the 26 hours a week of music branded “Ministry of Sound”. Although this output fell outside our monitoring hours, dance music is also an important part of their daytime output. At drivetime, only two stations, Plymouth Sound and South Hams Radio have more than 50% of output as music. Although this is a time when traditionally more information: news and travel, are provided, we believe there is an opportunity to cut down on extraneous presenter chat to deliver a brisker, more business-like approach, to allow more music. For the three stations that we are concentrating on for Plymouth, and taking breakfast as an example, the output comparisons illustrate the main difference between what they offered listeners during this monitoring exercise compared with what Radio Plymouth plans to deliver. 62
Minutes 40 35 30 25 20 15 10 5 0 RADIO PLYMOUTH Wave 1 monitoring 7- 8am versus Radio Plymouth proposed output Plymouth Sound Pirate FM Classic Gold 63 Radio Plymouth Speech Commercials etc. Music Wave 2: 97FM Plymouth Sound on 13 October, Pirate FM 102 on 14 October and Classic Gold 1152AM on 20 October 2005. The findings of our much more detailed 2 nd wave monitoring of the existing local commercial services covering Plymouth supported many of the views expressed in the focus groups. In particular those concerning the narrow range and repetition of music and the excessive level of commercials. Music The vast majority, more than 90%, of tracks played on Plymouth Sound were from the last 15 years, with the emphasis being strongly on the last five years. Indeed, all the tracks which received at least two plays were from this era. Pirate FM 102 (East) played a more even spread of music by decades and had less repetition of individual tracks than Plymouth Sound. Nonetheless, more than half (57.7%) of the music was from the last 15 years, with a further 26% coming form the ‘80s. Both Plymouth Sound and Pirate FM featured little music in the breakfast show. Just six tracks were played between 7 and 8 am and seven between 8 and 9 am on Pirate FM. Plymouth Sound played eight tracks between 7 and 8 am and seven tracks between 8 and 9 am. Classic Gold 1152AM played a wider range of music, and no tracks were repeated. The decade which was most represented musically was the ´80s, with almost one-third of tracks played coming from that era; this was closely followed by ´60s and ´70s tracks. Between them, these three decades accounted for 90 per cent of the music played throughout the day. As with the FM stations, little music featured in the breakfast show. Seven tracks were played between 7 and 8 am and eight between 8 and 9 am.
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RADIO PLYMOUTH An application to Of
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RADIO PLYMOUTH PAUL HUSSELL - Compa
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RADIO PLYMOUTH RICHARD BATH - Non-E
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NEIL ROMAIN - Non-Executive RADIO P
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Page 21 and 22: RADIO PLYMOUTH Having looked at sev
Page 23 and 24: RADIO PLYMOUTH Our research shows t
Page 25 and 26: 3. Transmission Proposals RADIO PLY
Page 27 and 28: RADIO PLYMOUTH SECTION 105(B) AND (
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Page 35 and 36: RADIO PLYMOUTH We have also had the
Page 37 and 38: MID-MORNING 10.00 - 13.00 RADIO PLY
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Page 45 and 46: RADIO PLYMOUTH Census data for Radi
Page 47 and 48: RADIO PLYMOUTH The share of listeni
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Page 51 and 52: Station format RADIO PLYMOUTH When
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Radio Plymouth - Ofcom Licensing

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