20.07.2013 Views

Scientific American Mind-June/July 2007

Scientific American Mind-June/July 2007

Scientific American Mind-June/July 2007

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

MIND<br />

THOUGHT IDEAS BRAIN SCIENCE<br />

VICE PRESIDENT AND PUBLISHER:<br />

Bruce Brandfon<br />

SALES DEVELOPMENT MANAGER: David Tirpack<br />

SALES REPRESENTATIVES: Jeffrey Crennan,<br />

Stephen Dudley, Stan Schmidt<br />

ASSOCIATE PUBLISHER, STRATEGIC PLANNING:<br />

Laura Salant<br />

PROMOTION MANAGER: Diane Schube<br />

RESEARCH MANAGER: Aida Dadurian<br />

PROMOTION DESIGN MANAGER: Nancy Mongelli<br />

GENERAL MANAGER: Michael Florek<br />

BUSINESS MANAGER: Marie Maher<br />

MANAGER, ADVERTISING ACCOUNTING<br />

AND COORDINATION: Constance Holmes<br />

ASSOCIATE PUBLISHER, CIRCULATION:<br />

Simon Aronin<br />

CIRCULATION DIRECTOR: Christian Dorbandt<br />

RENEWALS MANAGER: Karen Singer<br />

FULFILLMENT AND DISTRIBUTION MANAGER:<br />

Rosa Davis<br />

MANAGING DIRECTOR AND VICE PRESIDENT,<br />

ONLINE: Mina C. Lux<br />

DIRECTOR, WEB TECHNOLOGIES, ONLINE:<br />

Vincent Ma<br />

SALES REPRESENTATIVE, ONLINE: Gary Bronson<br />

DIRECTOR, ANCILLARY PRODUCTS:<br />

Diane McGarvey<br />

PERMISSIONS MANAGER: Linda Hertz<br />

CHAIRMAN: Brian Napack<br />

PRESIDENT AND CHIEF EXECUTIVE OFFICER:<br />

Gretchen G. Teichgraeber<br />

VICE PRESIDENT AND MANAGING DIRECTOR,<br />

INTERNATIONAL: Dean Sanderson<br />

VICE PRESIDENT: Frances Newburg<br />

CHAIRMAN EMERITUS: John J. Hanley<br />

HOW TO CONTACT US<br />

FOR ADVERTISING INQUIRIES:<br />

Scientifi c <strong>American</strong> <strong>Mind</strong><br />

415 Madison Avenue<br />

New York NY 10017-1111<br />

212-451-8893<br />

FAX: 212-754-1138<br />

FOR SUBSCRIPTION INQUIRIES:<br />

U.S. and Canada: 800-333-1199<br />

Outside North America:<br />

Scientifi c <strong>American</strong> <strong>Mind</strong><br />

Box 3187, Harlan IA 51537<br />

515-248-7684<br />

www.sciammind.com<br />

TO ORDER REPRINTS:<br />

Reprint Department<br />

Scientifi c <strong>American</strong> <strong>Mind</strong><br />

415 Madison Avenue<br />

New York NY 10017-1111<br />

212-451-8877<br />

FAX: 212-451-8252<br />

reprints@sciam.com<br />

FOR PERMISSION TO COPY OR<br />

REUSE MATERIAL FROM SA MIND:<br />

Permissions Department<br />

Scientifi c <strong>American</strong> <strong>Mind</strong><br />

415 Madison Avenue<br />

New York NY 10017-1111<br />

212-451-8546<br />

www.sciam.com/permissions<br />

Please allow three to six weeks for processing.<br />

(letters) february/march <strong>2007</strong> issue<br />

BREAKING UP IS HARD TO DO<br />

I am a psychologist who used two<br />

online dating services and found nearly<br />

every fl aw depicted in the article<br />

“The Truth about Online Dating,” by<br />

Robert Epstein. I was especially put<br />

off by the assertion by one company<br />

that I was “not compatible” with certain<br />

ladies I wanted to meet and yet<br />

“compatible” with others who had one<br />

of the limiting characteristics I had<br />

listed at the company’s suggestion.<br />

But the real problem arose when I<br />

tried to terminate my membership. I<br />

called and indicated my wishes, was<br />

given a confirmation number, and<br />

then my credit card was charged for<br />

the next two months. I notifi ed my<br />

bank, but it refused to refund the<br />

money, saying I had given the company<br />

my number so the matter was<br />

between that business and me. Obviously,<br />

this was not the sort of longterm<br />

relationship I was looking for, so<br />

I canceled the card along with the dating<br />

“service.”<br />

Larry Hourany<br />

McKinleyville, Calif.<br />

UNHAPPY ABOUT “HAPPY”<br />

I wonder if Michael Wiederman, who<br />

wrote “Why It’s So Hard to be Happy,”<br />

could bring himself to tell a poor person<br />

that economic disadvantage is not<br />

really the cause of unhappiness but<br />

rather—on the authority of “evolutionary<br />

psychologists”—that discontentment<br />

is rooted in genetic adaptations<br />

in the distant past? These days social<br />

variables right under a researcher’s<br />

nose, such as wealth and race, can respectably<br />

be ignored in favor of speculative<br />

inferences about prehistory. This<br />

article’s equation of happiness with<br />

personal chemistry is a message mainly<br />

useful to the white middle class.<br />

Anne C. Rose<br />

via e-mail<br />

WIEDERMAN REPLIES: Certainly experiences<br />

and environment are important<br />

infl uences on happiness to the extent<br />

that they interact with the cognitive<br />

software that makes us human. So abject<br />

poverty is related to unhappiness,<br />

as is social comparison whereby we<br />

“feel poor” relative to others around us.<br />

The point made by the research on happiness<br />

and economic status is that once<br />

our basic needs are met, having “more”<br />

of anything does not result in lasting increases<br />

to happiness. I see that as a<br />

positive message for the large majority<br />

of us who will never be among the<br />

wealthiest but who might delude ourselves<br />

into thinking that we would be<br />

happier if we were.<br />

EYEBALLS AND ODDBALLS<br />

“The Case of the Loud Eyeballs,”<br />

by R. Douglas Fields [Perspectives],<br />

greatly interested me because I have<br />

occasionally had an experience related<br />

to the screeching sounds his eyeballs<br />

make when he is half-asleep.<br />

I am lying in bed and have just<br />

woken up. I notice something strange:<br />

my tinnitus is gone! Wow, I think, this<br />

is wonderful. I am so happy to discover<br />

what silence is really like. But<br />

oddly, there are also no birds chirping<br />

away outside. Two seconds later:<br />

RRRRRIIIIIIINNNNNNGGGGG.<br />

My tinnitus is back, like a switch was<br />

turned on. And I hear birds chirping.<br />

Mark Mojkowski<br />

via e-mail<br />

Your article made me smile because<br />

I, too, can hear my eyeballs. For me,<br />

4 SCIENTIFIC AMERICAN MIND <strong>June</strong>/<strong>July</strong> <strong>2007</strong><br />

COPYRIGHT <strong>2007</strong> SCIENTIFIC AMERICAN, INC.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!