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SA43<br />

3 - Freight Origin-destination Estimation using Bayesian Networks<br />

Based on Multiple Data Sources<br />

Yinyi Ma, Erasmus University Rotterdam, Burg. Oudlaan 50,<br />

Rotterdam, Netherlands, yma@rsm.nl, Roelof Kuik,<br />

Henk van Zuylen<br />

Freight origin-destination (OD) estimation becomes increasingly important.<br />

Traditional general traffic OD estimation methods based on loop detectors have<br />

the under-specification problem. This paper investigates a Bayesian Networks<br />

approach for estimating freight OD-matrices by Markov-chain-Monte-Carlo<br />

methods, thereby mitigating under-determinacy by exploiting proportionallycontributing<br />

multiple data sources, such as camera, Bluetooth and<br />

Weigh-in-Motion.<br />

4 - Simulation and Multi-objective Optimization Combining<br />

Framework for Container Terminal Optimization<br />

Zhougeng Lin, PhD Student, University of Portsmouth, Lion Gate<br />

Building, Lion Terrace, Portsmouth, PO1 3HF, United Kingdom,<br />

Zhougeng.Lin@Port.Ac,Uk, Dylan Jones<br />

This presentation proposes a combining framework to integrate simulation and<br />

multi-objective optimization(MOO) for better description of dynamic real-world<br />

systems in low cost and reasonable computational time. A case study on container<br />

terminal equipment optimization is discussed to demonstrate its applications.<br />

Results are compared by post-MOO structure and integrated MOO structure.<br />

■ SA43<br />

43- North 228 A- CC<br />

RAS Student Paper Award<br />

Sponsor: Railway Applications<br />

Sponsored Session<br />

Chair: Juan Morales, BNSF Railway, TX, United States of America,<br />

Juan.Morales@BNSF.com<br />

1 - RAS Student Paper Award<br />

Juan Morales, BNSF Railway, TX, United States of America,<br />

Juan.Morales@BNSF.com<br />

Finalists of the 2012 RAS Student Paper Award will present their work in this<br />

session. Finalists were not determined prior to the abstract submission deadline of<br />

the printed programs.<br />

■ SA44<br />

44- North 228 B- CC<br />

Supply Chain Structures and Incentives<br />

Contributed Session<br />

Chair: Suleyman Demirel, PhD Candidate, University of Michigan,<br />

701 Tappan St., Ann Arbor, MI, 48109, United States of America,<br />

sdemirel@umich.edu<br />

1 - Agile Supply Chain Building via Semantic Supplier Search<br />

Jaehun Lee, POSTECH, 312, Eng4, POSTECH, Hyoja, Pohang,<br />

Korea, Republic of, jaehun_lee@postech.ac.kr, Taejong Yoo,<br />

Hyunbo Cho, Bohyun Kim<br />

The goal of a supply chain in manufacturing domain is to guarantee that the right<br />

amount of the right product is in the right place at the right time. To accomplish<br />

this, an agile supply chain formation is critical. We propose a semantic<br />

manufacturing supplier discovery framework that structuralizes buyer’s demand<br />

requirements and supplier’s capability information to assist in building such a<br />

supply chain.<br />

2 - Supply Network Structure and Firm Innovation:<br />

An Empirical Investigation<br />

Marcus Bellamy, Georgia Institute of Technology, 800 West<br />

Peachtree ST NW, Atlanta, GA, 30308, United States of America,<br />

marcus.bellamy@gatech.edu, Soumen Ghosh, Manpreet Hora<br />

We investigate the impact of supply network structure on firm innovation. Using<br />

a network-analytic lens, we develop and test our hypotheses linking firm level<br />

network properties and innovation. Our analysis considers how firm innovation is<br />

affected through the extended network it shares between each entity in the<br />

supply network.<br />

INFORMS Phoenix – 2012<br />

70<br />

3 - The Effect of a Temporary Product Distribution Channel on<br />

Supply Chain Performance<br />

Moutaz Khouja, Professor, University of North Carolina-Charlotte,<br />

9201 University City Blvd., Charlotte, NC, 28223,<br />

United States of America, mjkhouja@uncc.edu<br />

We analyze a supply chain of a manufacturer and two retailers. The first retailer<br />

always stocks the product. The second retailer is a deal-of-the day (DOTD) retailer<br />

who sells the product for a short time of few days at a discount. The DOTD<br />

retailer sells the product at a discount due to a price discount she gets for ordering<br />

a large quantity. We identify the discounted wholesale price and the discount<br />

order quantity. We find that he temporary channel can increase the profit of the<br />

manufacturer.<br />

4 - Revisiting Interorganizational Trust: Is More Always Better or<br />

Could More Be Worse?<br />

Veronica H. Villena, Assistant Professor, Pennsylvania State<br />

University, 410 Business Building, University Park, State College,<br />

PA, 16802, United States of America, vhv1@psu.edu,<br />

Thomas Choi, Elena Revilla<br />

We conduct a more comprehensive examination of trust by considering both its<br />

positive and negative effects and by investigating how they function differently<br />

under different types of uncertainties.We use data from a sample of 133 buyersupplier<br />

relationships. The results suggest that the negative effects of trust become<br />

more notable when there is high behavioral uncertainty between buyers and<br />

suppliers and less evident when there is high environmental uncertainty for<br />

buyers.<br />

■ SA45<br />

45- North 229 A- CC<br />

JFIG Paper Competition I<br />

Sponsor: Junior Faculty Interest Group<br />

Sponsored Session<br />

Chair: Esra Buyuktahtakin, Assistant Professor, Wichita State<br />

University, IME Department, Wichita, KS, United States of America,<br />

esra.b@wichita.edu<br />

1 - JFIG Paper Competition<br />

Esra Buyuktahtakin, Assistant Professor, Wichita State University,<br />

IME Department, Wichita, KS, United States of America,<br />

esra.b@wichita.edu<br />

Papers are submitted for this year’s JFIG paper competition, and each one is<br />

evaluated based on the importance of the topic, appropriateness of the research<br />

approach, and the significance of research contribution. In this session, finalistsselected<br />

in two rounds of review, will present their papers. For the selected<br />

finalists and the abstracts of the selected papers, please refer to the online<br />

program.<br />

■ SA46<br />

46- North 229 B- CC<br />

Organizational and Industry Renewal (I): Innovation,<br />

Industry Context, and Population-Level Learning<br />

Sponsor: Organization Science<br />

Sponsored Session<br />

Chair: Andreas Schwab, , Associate Professor, Iowa State University,<br />

3315 Gerdin, Ames, IA, 50011, United States of America,<br />

aschwab@iastate.edu<br />

1 - Exploring Organizational Identity and Organizational Design in<br />

Technological Transitions<br />

Mary Tripsas, Associate Professor, Harvard Business School,<br />

219 Rock Center, Soldiers Field Rd, Boston, MA, 02163,<br />

United States of America, mtripsas@hbs.edu<br />

Innovation research suggests that a separate new technology unit with its own<br />

identity increases the odds of a successful technological transformation. Identity<br />

research, however, has shown that multiple identities can be harmful, posing a<br />

dilemma. Through a comparison of FujiFilm and Polaroid’s reactions to digital<br />

imaging, we propose that establishing a separate new technology unit can cause<br />

dormant identity conflicts to surface, and reconciling those conflicts is critical to<br />

success.

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