1 THE EFFECTS OF THE CAR SALES PROFESSION ON ...

Masters Degree. Subjects were employed at their current place of employment ranging
from less than one year to more than eleven years.
Sample Selection
Several car dealerships and other companies outside the car sales industry were
contacted and requested the opportunity to ask their salesmen to complete a
questionnaire. Initially, companies contacted agreed to allow their sales people to
participate in the survey. Once the managers and general managers saw the detailed
questionnaires, they withdrew their approval.
The researcher used an acquaintance who had past employment at a car
dealership and who is currently employed at another company as a salesmen outside the
car sales profession. He contacted people he knew that were interested in completing the
questionnaires. He presented each of them with a questionnaire and an envelope to seal
and return after completed.
Instrumentation
The instrument used was a questionnaire designed by this researcher. It was
designed in 1998 and was revised with the guidance of the University of Wisconsin-Stout
staff. The questionnaire was developed to pattern the life style of salesmen.
The instrument included several patterns: demographical information, hours
worked, chemical usage history, morality standards, relationship satisfaction, and causes
of action. The questionnaire contained 64 items and was designed to measure thoughts
and actions that may indicate why, when, and how salesmen decide to engage in infidelity.
Responses were marked by multiple choice close ended questions that would help to
create patterns with those that were unfaithful versus those salesmen that are faithful. No
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