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Ontario Division Impact Report - Multiple Sclerosis Society of Canada

Ontario Division Impact Report - Multiple Sclerosis Society of Canada

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A&W<br />

Breaking down boundaries<br />

2010 National MS/A&W Ambassador Amanda Piron, who lives with MS, shows her appreciation to A&W’s Great Root Bear.<br />

Need<br />

<strong>Ontario</strong> is home to between 21,000 – 29,000 people living<br />

with MS. With 38 chapters and units across the province,<br />

the MS <strong>Society</strong> <strong>of</strong> <strong>Canada</strong>, <strong>Ontario</strong> <strong>Division</strong> aims to provide<br />

as many services as possible to those with multiple<br />

sclerosis and their families, but it is our volunteers, sponsors<br />

and partners who help us unite communities and<br />

spread awareness even further.<br />

"On this one day, there are<br />

only smiles and good will by<br />

our customers, our staff<br />

and the entire community.<br />

The event is a success but<br />

we are always looking for<br />

ways to be more involved<br />

and make it even better."<br />

Priya Dhanoa, A&W franchisee<br />

4 OntariO divisiOn <strong>Impact</strong> RepoRt 2010<br />

ACtION<br />

In <strong>Ontario</strong>, and across the country, A&W is one <strong>of</strong> these<br />

partners. On one day every August, more than 700 A&W<br />

stores from coast to coast donate $1 to the MS <strong>Society</strong><br />

from the sale <strong>of</strong> every Teen Burger sold through Cruisin’<br />

for a Cause. In addition, coin boxes are at every cash register<br />

and cut-outs are sold at every store throughout the<br />

summer. Priya Dhanoa, a Mississauga-based A&W franchisee,<br />

representative <strong>of</strong> Dhanoa Hospitality Group and<br />

an Inspirational Champion for the event, says, “On this<br />

one day, there are only smiles and good will by our customers,<br />

our staff and the entire community. The event is<br />

a success but we are always looking for ways to be more<br />

involved and make it even better.”<br />

Priya contacted her local chapter in Mississauga, and<br />

together they added several activities, such as selling<br />

paper carnations each May to promote MS Awareness<br />

Month. In addition, Priya and her employees at several<br />

store locations have also begun participating in the MS<br />

Walk each April; in their first year the group had over<br />

21 team members at the Mississauga/Streetsville Walk.<br />

“The MS Walk is such a great event for our staff to attend.<br />

They can attend with their entire families,” Priya commented.<br />

IMpACt<br />

Across <strong>Canada</strong>, Cruisin’ for a Cause raised over $720,000<br />

for the MS <strong>Society</strong>, including over $140,000 in <strong>Ontario</strong>,<br />

which helps provide much needed services and support<br />

to people in communities throughout the province. Priya<br />

and her family take great pride in giving back to their<br />

community. “Now that we are in a place to do so, we love<br />

seeing the impact we are making in our community.”<br />

For Priya giving back is a first priority.

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