Download Chapter - Nachhaltigkeitsbericht 2008 - Daimler

Daimler 360 GRAD - FAKTEN zur Nachhaltigkeit 2008
Daimler Nachhaltigkeitsbericht 2008 / Managing sustainability / Responsible corporate management /
Principles regarding donations and sponsorship
Principles regarding donations and
sponsorship
For sponsorships and donations, Daimler has put into place clearly defined responsibilities, transparent donation
processes, and efficient control systems. The company’s donation activities are coordinated and steered by the
Legal department on the basis of our corporate guideline on charitable contributions. In 2006, the company
established the “Review Board on Sponsorship & Donations,” which approves substantial requests for donations
and sponsorships. A database compiles information on the company’s sponsorship and donation activities on a
global scale to achieve greater transparency. In 2007, the company supported institutions and projects for
charitable causes with social sponsorships and donations amounting to € 35.89 million (project budget only,
figures without U.S. due to the transfer of our majority interest in Chrysler in 2007).
In some countries Daimler supports its own foundations in order to consolidate the company’s activities directed
toward social goals. Brand and product-related sponsorship is coordinated by the business units and Corporate
Sponsoring.
Starting in 2008, instead of offering gifts to guests at our vehicle presentations around the world, we are
donating the money we normally spend on such presents (altogether approximately € 90,000) to nonprofit
organizations.
In 2006 we introduced a separate set of rules as a guideline for donations to political parties. According to these
rules, donations to political parties require authorization from the Board of Management on principle and are
currently only permitted for parties in Germany.