HOW TO BUILD A YOUTH WING

THE ISSUE
An important tool for keeping the members of a youth wing
informed is through your lines of membership communication.
continuous communication is what makes the individual
member feel part of something bigger, and it strengthens
the attachment to the party.
A good communication platform will allow you to share
the information quickly with everybody at one time. It will
also provide room to debate different political analyses, to
build up your organisational and political skills and get inspired
and continue the debate outside the formal and informal
meetings.
Using your communication platform you can start the political
debate about your political programme months before
your congress, making the formal debates here more qualified
and better prepared. And using the communication platforms
the Board can communicate with the members, get
inspired, get challenged – and send the challenge back again.
It takes an effort to build up your communication and
your debate forum encouraging people to participate. But
do invest. Your communication will be linking the different
branches of the organisation together. And eventually your
way of communicating, presenting yourself and addressing
different issues will be part of your face towards the public.
In the start up of a new party, your first choice of media
will probably be the sms. In a society in which a lot of people
do not have access to the Internet, nothing beats sms and
twitter in order to reach everybody at a time. In the following
we explore the benefits of building up a communication
platform supplementing the sms.
HOW TO BUILD A YOUTH WING DANIsH INsTITUTe fOr pArTIes AND DemOcrAcY pAGe 35