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McDonald's Corporation Annual Report

McDonald's Corporation Annual Report

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Industry Situation and Company<br />

Plans<br />

McDonald’s plans to continue to grow in sales, market share<br />

and returns through a strategic focus on customers and<br />

restaurants, referred to as the “Plan to Win.” This plan will<br />

open 1,000 new restaurants and will remodel 2,300 current<br />

locations worldwide. This plan emphasizes not just bigger but<br />

a better McDonald’s. With this better not just bigger plan<br />

McDonald’s company plans to continue to grow free cash flow<br />

in the future and intend to return this cash to shareholders<br />

through dividends and share repurchases. The company also<br />

plans to make extensive expansion in the European market<br />

adding 400 new McCafes and 240 new McDonalds's<br />

restaurants.<br />

http://www.qsrmagazine.com/articles/news/story.phtml?id=9685<br />

http://retailnu.wordpress.com/2009/01/27/mcdonalds-stimulus-plan-to-expand-greatly-in-2009-in-europe/

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