ANNUAL REPORT - ChartNexus
ANNUAL REPORT - ChartNexus
ANNUAL REPORT - ChartNexus
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Firefly<br />
During the year, Firefly took delivery of 2 additional ATR72-500<br />
aircraft. With a total fleet of 7 aircraft, Firefly added 7 new routes<br />
namely Subang-Kerteh, Subang-Alor Setar, Subang-Batam<br />
and more importantly Subang-Singapore, Ipoh-Singapore,<br />
Kuantan-Singapore and Kuala Terengganu-Singapore. With a<br />
bigger fleet size, Firefly has also extended its services to include<br />
charter flights. Some notable charters undertaken included<br />
the humanitarian flights to Padang, Indonesia, during the<br />
earthquake in October 2009 and also a diplomatic mission for<br />
a European nation to Banda Aceh.<br />
Passengers of Firefly enjoyed several product enhancements<br />
in 2009 namely online purchase of travel insurance, seat<br />
selection, excess baggage as well as carriage of sports<br />
equipment. Additionally all Firefly flights are now code-share<br />
with Malaysia Airlines which gives passengers the increased<br />
flexibility of purchase channels, interlining and connecting<br />
flights. Furthermore, as an added bonus for regular passengers,<br />
Firefly now offers a Corporate Travel Programme for corporate<br />
travellers as well as a Government Travel Programme for<br />
government officials.<br />
To enable ease of booking, Firefly now has airport ticketing<br />
offices at all its destinations as well as the KLIA Low Cost<br />
Terminal. Additionally, Firefly has ticketing offices in the city<br />
of Kuala Lumpur (KL Sentral), Penang (KOMTAR), Medan and<br />
Singapore. For the comfort and convenience of its passengers,<br />
Firefly also introduced Firefly Customer Lounges at the Skypark<br />
Terminal and Changi Budget Terminal.<br />
2009 also marked the commencement of social media marketing<br />
by Firefly particularly on Facebook (http://www.facebook.<br />
Annual Report 2009<br />
MANAGING DIRECTOR’S STATEMENT<br />
53<br />
com/Firefly), blogosphere (http://blog.fireflyz.com.my), and<br />
Twitter (http://twitter.com/FlyFirefly). This new and exciting<br />
communications medium is fast becoming a very efficient and<br />
direct method for Firefly to interact with its passengers thus<br />
enabling it to respond more dynamically.<br />
The pinnacle of 2009 for Firefly was being recognised as the<br />
2010 Asia Pacific Best Value Airline of the Year award by Frost<br />
& Sullivan. Firefly came out tops in the Asia Pacific region for its<br />
product match to clients’ need, feature and ease of use as well<br />
as price and value.<br />
MASwings<br />
MASwings provides a vital and reliable air transport link to the<br />
people of Sabah, Sarawak and the Federal Territory of Labuan.<br />
As a wholly-owned subsidiary of Malaysia Airlines, MASwings is<br />
capable of providing greater connectivity to the global network<br />
already serviced by Malaysia Airlines, with full interlining<br />
capacity.<br />
In the year under review, MASwings received a total of 6 new<br />
ATR72-500 aircraft. The cost efficient ATR72-500 aircrafts<br />
have boosted MASwings’ capacity by 40% compared to year<br />
2008 and allowed MASwings to increase flight frequencies<br />
throughout its network of 22 destinations and 39 routes. In<br />
2010, MASwings added 3 more ATR72-500 aircraft to its fleet,<br />
thereby further increasing its capacity in meeting the needs<br />
of the people within Sabah, Sarawak and Federal Territory of<br />
Labuan. In April 2010, MASwings received its 10th and final<br />
ATR72-500 aircraft, marking the completion of the phasing<br />
out of its Fokker 50 aircraft. With the 10 ATR72-500 and 4<br />
Twin Otter aircraft, MASwings customers can look forward to<br />
increased comfort and connectivity.