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ANNUAL REPORT - ChartNexus

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Firefly<br />

During the year, Firefly took delivery of 2 additional ATR72-500<br />

aircraft. With a total fleet of 7 aircraft, Firefly added 7 new routes<br />

namely Subang-Kerteh, Subang-Alor Setar, Subang-Batam<br />

and more importantly Subang-Singapore, Ipoh-Singapore,<br />

Kuantan-Singapore and Kuala Terengganu-Singapore. With a<br />

bigger fleet size, Firefly has also extended its services to include<br />

charter flights. Some notable charters undertaken included<br />

the humanitarian flights to Padang, Indonesia, during the<br />

earthquake in October 2009 and also a diplomatic mission for<br />

a European nation to Banda Aceh.<br />

Passengers of Firefly enjoyed several product enhancements<br />

in 2009 namely online purchase of travel insurance, seat<br />

selection, excess baggage as well as carriage of sports<br />

equipment. Additionally all Firefly flights are now code-share<br />

with Malaysia Airlines which gives passengers the increased<br />

flexibility of purchase channels, interlining and connecting<br />

flights. Furthermore, as an added bonus for regular passengers,<br />

Firefly now offers a Corporate Travel Programme for corporate<br />

travellers as well as a Government Travel Programme for<br />

government officials.<br />

To enable ease of booking, Firefly now has airport ticketing<br />

offices at all its destinations as well as the KLIA Low Cost<br />

Terminal. Additionally, Firefly has ticketing offices in the city<br />

of Kuala Lumpur (KL Sentral), Penang (KOMTAR), Medan and<br />

Singapore. For the comfort and convenience of its passengers,<br />

Firefly also introduced Firefly Customer Lounges at the Skypark<br />

Terminal and Changi Budget Terminal.<br />

2009 also marked the commencement of social media marketing<br />

by Firefly particularly on Facebook (http://www.facebook.<br />

Annual Report 2009<br />

MANAGING DIRECTOR’S STATEMENT<br />

53<br />

com/Firefly), blogosphere (http://blog.fireflyz.com.my), and<br />

Twitter (http://twitter.com/FlyFirefly). This new and exciting<br />

communications medium is fast becoming a very efficient and<br />

direct method for Firefly to interact with its passengers thus<br />

enabling it to respond more dynamically.<br />

The pinnacle of 2009 for Firefly was being recognised as the<br />

2010 Asia Pacific Best Value Airline of the Year award by Frost<br />

& Sullivan. Firefly came out tops in the Asia Pacific region for its<br />

product match to clients’ need, feature and ease of use as well<br />

as price and value.<br />

MASwings<br />

MASwings provides a vital and reliable air transport link to the<br />

people of Sabah, Sarawak and the Federal Territory of Labuan.<br />

As a wholly-owned subsidiary of Malaysia Airlines, MASwings is<br />

capable of providing greater connectivity to the global network<br />

already serviced by Malaysia Airlines, with full interlining<br />

capacity.<br />

In the year under review, MASwings received a total of 6 new<br />

ATR72-500 aircraft. The cost efficient ATR72-500 aircrafts<br />

have boosted MASwings’ capacity by 40% compared to year<br />

2008 and allowed MASwings to increase flight frequencies<br />

throughout its network of 22 destinations and 39 routes. In<br />

2010, MASwings added 3 more ATR72-500 aircraft to its fleet,<br />

thereby further increasing its capacity in meeting the needs<br />

of the people within Sabah, Sarawak and Federal Territory of<br />

Labuan. In April 2010, MASwings received its 10th and final<br />

ATR72-500 aircraft, marking the completion of the phasing<br />

out of its Fokker 50 aircraft. With the 10 ATR72-500 and 4<br />

Twin Otter aircraft, MASwings customers can look forward to<br />

increased comfort and connectivity.

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