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the only magazine devoted exclusively to RC ... - Air Age Media

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audience<br />

Electric Flight’s audience<br />

is affluent, motivated<br />

and ready <strong>to</strong> spend.<br />

98% male<br />

49 average age<br />

7 average number of years<br />

involved in <strong>RC</strong><br />

$70,000 average<br />

household income<br />

Source: Reader Survey, 2010.<br />

Print Readers<br />

Paid<br />

Ci<strong>RC</strong>ulation<br />

38,501<br />

Bonus<br />

distRiBition<br />

2,823<br />

ReadeRshiP<br />

144,634*<br />

*Based on an average pass-along rate of 3.5 readers per copy.<br />

web Visi<strong>to</strong>rs<br />

Electric Flight has a shared website<br />

with Model<strong>Air</strong>planeNews.com<br />

34,063<br />

126,000<br />

600,000<br />

unique visi<strong>to</strong>rs<br />

a month<br />

monthly page<br />

views<br />

monthly video<br />

traffic (includes all<br />

air age media videos)<br />

“As <strong>the</strong> <strong>only</strong> U.S. commercial<br />

publication dedicated <strong>to</strong> <strong>the</strong><br />

electric category, Electric Flight is<br />

a must have for our media mix.”<br />

Steve Goodreau – Horizon Hobby, Inc.<br />

Electric Flight’s audience<br />

spends money on <strong>RC</strong><br />

Average planned spending on <strong>RC</strong><br />

planes and equipment within <strong>the</strong><br />

next year = $684**<br />

$0-$499— 48%<br />

$500-$1,000 + —52%<br />

Electric Flight<br />

delivers results<br />

After reading Electric Flight …<br />

83%<br />

69%<br />

38%<br />

of readers purchased<br />

a product or service<br />

of readers visited an<br />

advertiser’s website<br />

of readers contacted<br />

an advertiser for more<br />

information

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