the only magazine devoted exclusively to RC ... - Air Age Media

total audience coverage
Electric Flight is the sister publication to Model Airplane News, the bible
of the RC industry for more than 82 years. Targeting newcomers as well
as more experienced modelers, Electric Flight is the how-to publication
for electric fliers. Model Airplane News is directed toward core modelers
who fly predominantly larger glow-powered and electric planes. Together,
these two magazines cover the entire RC airplane market and deliver the
only clear flight path to sales success.
Electric Flight provides the ultimate visibility among newsstand
consumers by leveraging the brand strength and penetration of the entire
line of Air Age Media publications. it is distributed to all major national
chain stores, mass merchandisers, hobby shops and bookstores.
#1 in Circulation
With the highest paid circulation among all RC publishers, Air Age
Media’s publications deliver the greatest return on the dollar for our
advertisers. Ongoing subscription marketing programs mean Air Age
Media sells more magazines than any other RC publishing company.
sponsorship opportunities are available for the many ancillary products air age media
produces for the rc market.
Paid CiRCulation
38,501
Bonus distRiBution
2,823
ReadeRshiP
144,634*
*Based on an average pass-along rate of 3.5 readers per copy.
#1 in distribution
Air Age Media distributes its magazines to over 900 hobby
shops through an exclusive partnership with Kalmbach
Distribution. Air Age Media titles are also distributed
in more than 104 countries by industry leader Kable
Distribution Services, Inc. Additional copies of each issue
are delivered to shows, events and contests, reaching an
even wider audience of RC flight enthusiasts.
#1 in newsstand Penetration
Air Age Media publications rank highest in sales for all
RC magazines in Borders, Barnes & Noble and Books-a-
Million, among others. They can be found at all leading
national chain stores, including supermarkets, drugstores,
mass merchandisers and bookstores, and top-quality
independent stores.
#1 in integrated Media
As part of the Air Age Media catalog of properties, Electric
Flight is promoted through an extensive integrated
marketing program. In addition to print and web, Electric
Flight reaches customers through videos, forums, blogs,
emails, E-newsletters and special issues. Ancillary products
including books, DVDs and other merchandise are also part
of an ongoing strategy to bring the best RC products to the
widest cross section of consumers.
2011 Calendar
Month Closing date on sale
January 9/6/10 10/26/10
march 11/1/10 12/21/10
may 1/3/11 2/22/11
July 2/28/11 4/19/11
september 5/2/11 6/21/11
november 7/4/11 8/23/11
Rates
1x 3x 6x
Full page 2,930 2,783 2,644
2⁄3 page 2,109 2,004 1,904
1⁄2 page 1,787 1,698 1,613
1⁄3 page 1,260 1,197 1,137
1/4 page 967 918 872
1/6 page 644 612 582
cover 2 na na 3,662
cover 3 na na 3,369
cover 4 na na 3,955