the only magazine devoted exclusively to RC ... - Air Age Media

the only
magazine
devoted exclusively
to RC electric flying
Take flighT wiTh us!
Since the magazine’s initial
launch in 2002 as Backyard
Flyer, there have been
tremendous advances in RC
technology. Today, Electric Flight
is known as the RC fliers’ source
for the full spectrum of electric
aircraft, from indoor micro flyers
to 3D helicopters and super-fast
jets! Each issue is designed to
make the first, and every flight, a
true adventure.

audience
Electric Flight’s audience
is affluent, motivated
and ready to spend.
98% male
49 average age
7 average number of years
involved in RC
$70,000 average
household income
Source: Reader Survey, 2010.
Print Readers
Paid
CiRCulation
38,501
Bonus
distRiBition
2,823
ReadeRshiP
144,634*
*Based on an average pass-along rate of 3.5 readers per copy.
web Visitors
Electric Flight has a shared website
with ModelAirplaneNews.com
34,063
126,000
600,000
unique visitors
a month
monthly page
views
monthly video
traffic (includes all
air age media videos)
“As the only U.S. commercial
publication dedicated to the
electric category, Electric Flight is
a must have for our media mix.”
Steve Goodreau – Horizon Hobby, Inc.
Electric Flight’s audience
spends money on RC
Average planned spending on RC
planes and equipment within the
next year = $684**
$0-$499— 48%
$500-$1,000 + —52%
Electric Flight
delivers results
After reading Electric Flight …
83%
69%
38%
of readers purchased
a product or service
of readers visited an
advertiser’s website
of readers contacted
an advertiser for more
information

print
Filled with how-to articles, tech tips, interviews
with industry personalities and the latest
product reviews, Electric Flight targets both
beginning and experienced RC enthusiasts.
Electric Flight’s editors
and writers are avid RC
enthusiasts who write
from a flier’s point of
view. Informative editorial
combined with detailed
photography come together
to provide invaluable ideas
for choosing, building and
flying electric planes.
2houRS
Electric Flight is valued
94%
23 MiNuTES
Source: Reader Survey, 2010.
of readers save each issue of
ElEctric Flight, or specific
articles and ads, for future
reference
average time spent reading
ElEctric Flight (average reader
spends only 43 minutes reading a
magazine. *Source: MRi, Fall 2009)
5average number
of times readers
refer back to an
issue
4 to
6 issues
per year
71%read
digital
Electric Flight and Model Airplane News share
an exciting digital portal that offers unique
opportunities to reach today’s media-intensive
audience. Additional online-only content
increases the information available to readers.
Regularly posted features include news, videos,
blogs, forums, E-newsletters, and reader
commentary. The pay-to-view membership
site offers even more unique content along
with enhanced videos, reviews, how-tos,
product discounts and exclusive contests and
giveaways.
integrate
Your Message
A wide range of
opportunities exists
within the website to
help you reach your
target audience. Embed
your video, add links,
sponsor a contest, or
animate your ad to bring
a new dimension to your
marketing message. Own
an entire section and have
your name/logo appear
on each page—branding
your business with content
that relates directly to your
customers.
The Radio Control Show
Each week, The Radio Control Show
features the most up-to-date news on RC
products and events. Insider tips from
the editors, action video and step-bystep
how-tos provide viewers with the
information they need for guaranteed
success in the air. Multiple opportunities
exist for sponsoring the only weekly RC
show on the web.

total audience coverage
Electric Flight is the sister publication to Model Airplane News, the bible
of the RC industry for more than 82 years. Targeting newcomers as well
as more experienced modelers, Electric Flight is the how-to publication
for electric fliers. Model Airplane News is directed toward core modelers
who fly predominantly larger glow-powered and electric planes. Together,
these two magazines cover the entire RC airplane market and deliver the
only clear flight path to sales success.
Electric Flight provides the ultimate visibility among newsstand
consumers by leveraging the brand strength and penetration of the entire
line of Air Age Media publications. it is distributed to all major national
chain stores, mass merchandisers, hobby shops and bookstores.
#1 in Circulation
With the highest paid circulation among all RC publishers, Air Age
Media’s publications deliver the greatest return on the dollar for our
advertisers. Ongoing subscription marketing programs mean Air Age
Media sells more magazines than any other RC publishing company.
sponsorship opportunities are available for the many ancillary products air age media
produces for the rc market.
Paid CiRCulation
38,501
Bonus distRiBution
2,823
ReadeRshiP
144,634*
*Based on an average pass-along rate of 3.5 readers per copy.
#1 in distribution
Air Age Media distributes its magazines to over 900 hobby
shops through an exclusive partnership with Kalmbach
Distribution. Air Age Media titles are also distributed
in more than 104 countries by industry leader Kable
Distribution Services, Inc. Additional copies of each issue
are delivered to shows, events and contests, reaching an
even wider audience of RC flight enthusiasts.
#1 in newsstand Penetration
Air Age Media publications rank highest in sales for all
RC magazines in Borders, Barnes & Noble and Books-a-
Million, among others. They can be found at all leading
national chain stores, including supermarkets, drugstores,
mass merchandisers and bookstores, and top-quality
independent stores.
#1 in integrated Media
As part of the Air Age Media catalog of properties, Electric
Flight is promoted through an extensive integrated
marketing program. In addition to print and web, Electric
Flight reaches customers through videos, forums, blogs,
emails, E-newsletters and special issues. Ancillary products
including books, DVDs and other merchandise are also part
of an ongoing strategy to bring the best RC products to the
widest cross section of consumers.
2011 Calendar
Month Closing date on sale
January 9/6/10 10/26/10
march 11/1/10 12/21/10
may 1/3/11 2/22/11
July 2/28/11 4/19/11
september 5/2/11 6/21/11
november 7/4/11 8/23/11
Rates
1x 3x 6x
Full page 2,930 2,783 2,644
2⁄3 page 2,109 2,004 1,904
1⁄2 page 1,787 1,698 1,613
1⁄3 page 1,260 1,197 1,137
1/4 page 967 918 872
1/6 page 644 612 582
cover 2 na na 3,662
cover 3 na na 3,369
cover 4 na na 3,955

ad specifications
siZes width depth
Spread — With 1⁄8” bleed on all sides 161 ⁄4" 111 ⁄8"
Spread — Non-Bleed 141 ⁄4" 10"
Full Page — Non-Bleed 7" 10"
Full Page — With 1⁄8” bleed on all sides 81 ⁄4" 111 ⁄8"
2⁄3 Page 43 ⁄4" 10"
1⁄2 Page (V) 43 ⁄4" 73 ⁄8"
1⁄2 Page (H) 7" 47 ⁄8"
1⁄3 Page (V) 21 ⁄4" 10"
1⁄3 Page (S) 43 ⁄4" 47 ⁄8"
1⁄4 Page (H) 7" 23 ⁄8"
1⁄4 Page (V) 21 ⁄4" 73 ⁄8"
1⁄4 Page (S) 43 ⁄4" 35 ⁄8"
1⁄6 Page (H) 43 ⁄4" 23 ⁄8"
1⁄6 Page (V) 21 ⁄4" 47 H = Horizontal, V = Vertical, S = Square
⁄8"
on all ads with bleeds, keep live material 3/8” from trim and gutter
FULL-
PAgE
BLEED
TWO-PAgE SPREAD
BLEED
FULL-
PAgE
NON-
BLEED
1⁄3 PAgE
2⁄3
PAgE
TWO-PAgE SPREAD
NON-BLEED
1⁄4 PAgE
1⁄6 PAgE
1⁄2
PAgE
tRiM size: 8" x 10 7 ⁄8"
PRinting PRoCess: Web Offset
RequiRed ad MateRial: Digital files only—or high-resolution
PDF/X-1a, flattened EPS, or TIFF. Please outline, embed, or include
all fonts used in application files.
line sCReen: 133-line/266 ppi is acceptable. Maximum
combined density not to exceed 300 percent. No more than
one solid should be used. A minimum of 5 percent highlight
dot is required in any image intended to print. All material must
be prepared to meet SWOP (Specifications for Web Offset
Publications) standards.
PRoofs: For accurate color reproduction, please supply digital
proofs (Kodak Approval preferred). These should meet SWOP
standards. Laser printouts will not be accepted as proofs for color.
Laser printouts will be used to confirm content integrity only.
eMail
Files up to 10MB (use StuffIt or WinZip
to compress larger files) to
production@airage.com
foR ftP infoRMation ContaCt
Tracey Terenzi (203) 529-4637
production@airage.com
Contact us
ModelAirplaneNews.com
To discuss how we can help you reach your
target audience, please contact sales at
(203) 529-4609 or adsales@airage.com
88 Danbury Road
Wilton, CT 06897 USA
(203) 431-9000
AirAge.com