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Northern Plan Area Economic Opportunities and Barriers Study

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Summary<br />

been non existent but recently the opportunity for extreme winter sports (snowboarding)<br />

in Tweedsmuir Park (Rainbow Range) have been tested with very good results using<br />

helicopter to transport clients. Snowmobiling in the area is world class but has not<br />

developed into a destination other than for local people <strong>and</strong> camperized traffic that stay<br />

on site. The ski hill is used by locals, as are the cross-country ski trails. Both have<br />

potential for increased use but locals are protective of the area <strong>and</strong> have tried to establish<br />

a code of ethic use.<br />

Eco-tourism as a new promotion idea is gaining some interest with both the sportsfishing<br />

lodges <strong>and</strong> the guide outfitters. The sports fishery <strong>and</strong> eco tourism if generated towards<br />

remote lodges leaves little revenue in the communities <strong>and</strong> employs few if any local<br />

residents. The exceptions are found at Shearwater, the lodge at Ocean Falls, Bella Coola<br />

valley <strong>and</strong> the Dean River where local goods <strong>and</strong> services are purchased <strong>and</strong> local people<br />

are employed.<br />

A recent study by the UN on eco tourism world wide noted that benefits to local<br />

workforce <strong>and</strong> revenue to communities shows an elitist track record of financial benefit<br />

only to the entrepreneur with few if any local employment opportunities or revenue flow.<br />

Eco tourism <strong>and</strong> recreational based fisheries directed from a local community base does<br />

indeed employ local resident <strong>and</strong> leaves benefits to local communities. This is not the<br />

norm for the Central Coast.<br />

The typical eco-tourist in today’s world is on average about 50 years old, they are<br />

interested in seeing new sights, being educated about historical <strong>and</strong> natural history <strong>and</strong><br />

the outdoors. They are looking for safe adventure, upscale accommodation, exceptional<br />

service, meals <strong>and</strong> entertainment. They enjoy all the amenities <strong>and</strong> have a preference for<br />

comfort. The traditional sports fisherman, which has been the typical tourist traveler falls<br />

into two categories: a) comes by air <strong>and</strong> leaves by air, spending one to two weeks at<br />

sports fishing camps <strong>and</strong> b) comes by camper, is self contained, independent <strong>and</strong> goes<br />

home when he has reached his catch limit. Occasionally this is a family affair <strong>and</strong> is<br />

frequently more common. Expenditures are in fresh food <strong>and</strong> gas for the trip home. The<br />

Discovery Coast ferry is bringing more non-traditional tourists who appear to be<br />

spending more time in the area. Tour busses are also appearing whose clients do spend<br />

time in local stores <strong>and</strong> at tourist attractions. Tour bus clients tend to be more senior <strong>and</strong><br />

not high activity oriented. The Discovery Coast Ferry route is expected to experience<br />

steady growth.<br />

Kayaking <strong>and</strong> marine boating in the area is increasing. Goods <strong>and</strong> services are purchased<br />

<strong>and</strong> gas for the boaters.<br />

A recent survey (1998) of tourist visitors to the Central Coast rated scenery the highest,<br />

food, accommodation second <strong>and</strong> the service industry moderate to low.<br />

Infrastructure within all Central Coast communities is significantly lacking. The low tax<br />

base <strong>and</strong> small number of residents (30%) paying taxes makes down town beautification<br />

<strong>and</strong> amenity development nearly impossible. Maintenance of tourist sites is always very<br />

5

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