The 2012 Channel Preference Survey (PDF) - Prisa Digital
The 2012 Channel Preference Survey (PDF) - Prisa Digital
The 2012 Channel Preference Survey (PDF) - Prisa Digital
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SECTION<br />
ONE<br />
6 © <strong>2012</strong> ExactTarget | www.ExactTarget.com/SFF<br />
PRIMARY FINDINGS<br />
As with our 2008 <strong>Channel</strong> <strong>Preference</strong> <strong>Survey</strong>, our <strong>2012</strong><br />
data yielded a number of findings that could<br />
have a material impact on your marketing<br />
practices today. In Section One, we<br />
present our top six findings and the<br />
takeaways that may help shape<br />
your one-to-one marketing<br />
communication strategy.