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Download PDF (7.94 MB) - Advertising Specialty Institute

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SOI 2007 TOP 40 SUPPLIERS<br />

Top<br />

40 p<br />

40<br />

The 2007 edition of Counselor’s exclusive listing of the suppliers<br />

with the highest revenues during 2006.<br />

Nearly half-a-billion dollars.<br />

That’s how much<br />

revenue the biggest<br />

supplier in the industry<br />

garnered last year.<br />

Broder Bros. Co., the parent company<br />

of industry brands Alpha Shirt<br />

Company, Broder and NES, raked<br />

in $447 million in North American<br />

ad specialty sales in 2006. And that<br />

was down 2% from the prior year, yet<br />

still over $100 million more than the<br />

second-largest supplier.<br />

Welcome to the 2007 supplier<br />

Top 40, which ranks the industry’s<br />

suppliers with the most revenue<br />

for 2006. While Broder remains<br />

the top company in the market,<br />

the giant apparel supplier is closely<br />

followed by a newcomer to the list.<br />

Polyconcept North America was<br />

formed last year when the European-based<br />

Polyconcept combined<br />

North American suppliers Leed’s<br />

and Bullet Line into one entity.<br />

The combined operation reports<br />

2006 revenues of $343.1 million.<br />

All together, this year’s Top 40<br />

suppliers attained $4.2 billion in<br />

2006 revenues. It’s quite a haul for<br />

such a small group of companies.<br />

For more information on how these<br />

companies achieved such high<br />

levels of sales, take a look at our<br />

profiles on the following pages.<br />

The secrets to success of each<br />

company are there, as well as some<br />

never-before-heard-of factoids<br />

about the companies.<br />

www.counselormag.com STATE OF THE INDUSTRY 2007 97

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