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BOSTON DMA<br />

DMA HIGHLIGHTS<br />

• More than 6.3 million residents (7th largest DMA in U.S.)<br />

• Median household income is 29.5% higher than national median<br />

• Highly educated population; 40% of residents hold at least a college degree<br />

(6th highest in U.S.); 17% hold post graduate degrees<br />

• Home to some of the world’s top universities and has the highest percentage<br />

of college students of any major city in the U.S.<br />

INTRODUCTION DMA OVERVIEW<br />

TOTAL RETAIL SALES<br />

$106 billion<br />

% OF 7 DMA RETAIL SALES<br />

13.5%<br />

% OF US RETAIL SALES<br />

2.3%<br />

Economic Overview Demographic Overview Retail Overview Back to Market Profiles<br />

COMPETITOR LOCATIONS<br />

NORTHEAST<br />

CORRIDOR<br />

RETAIL STUDY<br />

DMA PROFILES<br />

BOSTON DMA<br />

CLICK MAP FOR DRIVING<br />

TIME & DISTANCE FROM<br />

BOSTON DMA<br />

CUSHMAN & WAKEFIELD

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