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Global Cities
Retail Guide
Cushman & Wakefield 2012/2013
OslO

oslo
overview
oslo is norway’s only real city by international
standards and for a capital it is relatively low key. it
is the oldest capital city in scandinavia. the modern
city centre was built in the 19th century and boasts
wide streets, parks, solid 19th century buildings and
long classical vistas.
Global Cities
Retail Guide
the city is located at the head of the 100-kilometre oslofjord. the fjord’s 40 islands are used for recreation, and many of
them can be reached by ferry.
oslo is by far the most sophisticated retail centre in norway as it is the only city large enough (the population of oslo and
its suburbs is 1,484,823) to support a full range of retailing. Retail spending in the city is higher than the national average
and the city itself absorbs around 43.6% of total national retail sales.
Cushman & Wakefield

oslo
overview
over 600,000 people
oslo Population
Global Cities
Retail Guide
Cushman & Wakefield

oslo
key Retail areas & streets
kaRl Johans Gate
karl Johangate extends from the Central station to the castle and is one of the main shopping streets in oslo. it is dominated
by high volume retailers in the fashion and accessories market, including Zara, h&m, aldo, Gina tricot and the various brands
of the norwegian Varner gruppen, as well as luxury brand shops like louis Vuitton, and hermes. the partly pedestrianised
street includes many of oslo’s tourist attractions and has a high footfall. the shopping center eger with the high end department
store høyer is also located on karl Johans gate, and is home to 25 shops, with an emphasis on designer clothing and accessories.
oslo’s largest book store, tanum is also located at karl Johan within the department store Paleet. karl Johans Gate also features
one of norway’s most prominent hotels, the Grand hotel, as well as the norwegian parliament, the cathedral, and a number of
restaurants and bars.
boGstadVeien
bogstadveien which is situated slightly further from the city centre, caters for the more upmarket shopper. it complements the
luxury and high fashion boutiques that are also located in stortingsgata and karl Johans gate. it is dominated by fashion, including
flagship stores of international fashion brands such as H&M, Monsoon, Benetton and Zara to the more exclusive designer
boutiques such as norwegian stores koma and kamikaze, which both serve as luxury multi-brand retailers for brands such as
Valentino, Gucci and Prada. moods of norway and lacoste also have stores in the street.
akeRsGata
luxury goods retailers such as louis Vuitton, mulberry, tiedemann (watches), jeweler david-andersen, follestad and as well as
high fashion boutiques, are located in the city centre in akersgata, the pedestrianised street behind the parliament building. a
high-end shopping centre (eger) opened recently at egertorget, and is the most exclusive shopping-centre in oslo. this shopping
centre is located right across the street from david-andersen.
Global Cities
Retail Guide
Cushman & Wakefield

oslo
key Retail areas & streets
steen & stRØm maGasin
steen & strøm is one of oslo’s oldest department stores situated on a side street off karl Johansgate. it has been newly
renovated and has a number of fashion shops with famous brands as well as floors dedicated to cosmetics and interior design. At
the top of the building there is an outdoor cafe and nightclub with views across the city centre.
bYPoRten
byporten shopping is next to oslo Central station (oslo s). it includes around 60 shops, a scandic hotel and norway’s largest
egon Restaurant.
oslo CitY
Just across the street from the Central station, oslo City is one of norway’s most popular shopping centres. the centre has
over 90 shops and restaurants, including most major international and Norwegian chains, spread across five floors. It has a GLA
of 19,430 sq.m and a turnover of €214.7 million (2010).
akeR bRYGGe
aker brygge is a mixed use centre on the waterfront. it has over 60 stores and 35 restaurants. by 2015 aker brygge will have
been totally refurbished to create a modern interior along with a revitalized seaside promenade and pier.
Global Cities
Retail Guide
Cushman & Wakefield

oslo
key Retail areas & streets
maRket oVeRVieW
keY aReas/
stReets/shoPPinG CenteRs
ConsumeR
PRofile
maJoR RetaileRs
PResent
karl Johans gate locals, tourists Zara, h&m, aldo, Gina tricot, Varner Group
brands
bogstadveien locals h&m, monsoon, benetton, Zara, moods of
norway, lacoste
neW
entRants
moods of
norway, G-star
aldo, mQ,
marimekko
tYPiCal
Rent foR
unit of 200
sQm
nok 18,000/
sqm/pa
RanGe of
unit siZes
60-4,000 sqm
nok 8,000/sqm 60-1,500
akersgata locals, tourists louis Vuitton nok 10,000 150-300 sqm
byporten mass market G-star, the body shop, mexx, lush, benetton,
bR toys, Game stop
oslo City Young, mass market accessorize, bik bok, Carlings, Clas ohlson,
h&m, lindex, Vero moda
aker brygge locals, tourists tiger of sweden, benetton, h&m, Gant, mCs
marlboro Classics, ecco, din sko
nok 4,000 50-250
nok 8,000 50-400
'tbC nok 8,000/sqm 50-5,000
Global Cities
Retail Guide
data as of august 2012
Cushman & Wakefield

oslo
food & beverage
there are food and beverage outlets to suit all tastes and budgets in oslo.
Norway has some of the world’s finest chefs, and several of them are found
in restaurant kitchens in oslo. norway’s michelin rated restaurants are all
situated in or near oslo.
in the city centre stortingsgatan, running parallel to karl Johans gate, and both
leading eastwards from the Royal Palace have a few restaurants and nightclubs,
though most will be found in one of the side-streets either running directly
from them, or parallel to them.
other key areas are Grünerløkka, aker brygge, solli Plass, majorstuen
and Grønland. majorstuen is known for its vibrant downtown, especially
its shopping and it is one of the city’s most stylish neighbourhoods.
holmenkollen, in addition to being a residential area in oslo with its
restaurants and other food & beverage outlets, has been a ski recreation
area since the late 19th century, with its famous ski jumping hill
(holmenkollbakken).
Grønland is full of relatively cheap eating establishments, shops selling fabrics
and jewellery, indian and Pakistani sweet shops, cheap beer etc. another
budget dining area is torggata (from hausmanns gate south to Youngstorget).
aside from the city centre, aker brygge, the waterfront located south of the
city hall has outdoor restaurants and bars almost everywhere. during summer
the area is very vibrant. it has become an established and popular destination
for leisure and entertainment.
independent food and beverage operators dominate the oslo and indeed the
norwegian market, accounting for half of total turnover.
maRket oVeRVieW
keY aReas ConsumeR
PRofile
food & beVeRaGe oPeRatoR
inCludinG
aker brygge tourist to high end mcdonald’s, eataly Ristorante, Jensen's biffhus, tGi
friday’s, olivia, beach Club, onda
City Centre full range brasserie france, balthazar, kaffebrenneriet,
bagel&Juice
Grünerløkka Young, trendy, kaffebrenneriet, trancher, san leandro, Villa
Paradiso, bugges
majorstuen usually quite
wealthy, all kinds
of ages
Global Cities
Retail Guide
data as of august 2012
the broker, Yaya's, Jacob aall, united bakeries,
kaffebrenneriet, baker hansen, olivia, lille asia,
sushi&Wok, nodee.
Grønland Young, on a budget Vognmand nilsen, Curries Grønland, Vann & brød,
Café con bar
holmenkollen Wealthy, families holmenkollen restaurant, holmenkollen Park hotell,
Jonoe sushi, united bakeries.
torggata Young, on a budget internasjonalen, Justisen, Revolver,Café sara
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