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Jakarta - Cushman & Wakefield's Global Cities Retail Guide

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<strong>Global</strong> <strong>Cities</strong><br />

<strong>Retail</strong> <strong>Guide</strong><br />

<strong>Cushman</strong> & Wakefield 2013/2014<br />

jakarta


JakaRta<br />

overview<br />

<strong>Jakarta</strong>, the capital and the largest city in<br />

indonesia, with a population of approximately<br />

10 million, is the center for commercial<br />

activity.<br />

<strong>Global</strong> <strong>Cities</strong><br />

<strong>Retail</strong> <strong>Guide</strong><br />

high per capita income, dominant middle class and rising purchasing power have accentuated the demand for contemporary retail,<br />

paving an opportunity for international retailers in the city. overtime, shopping malls have seen improved occupancy owing to<br />

relocations and entry by international retailers. there are a number of shopping malls present and under construction that will<br />

provide options for expansion across the city.<br />

The official metropolitan area, is known as Jabodetabek, a name formed by combining the initial syllables of <strong>Jakarta</strong>, Bogor, Depok,<br />

tangerang, bekasi. the population of Greater <strong>Jakarta</strong> (Jabodetabek Region) is 28.02 million.<br />

<strong>Cushman</strong> & Wakefield


JakaRta<br />

overview<br />

9.59million<br />

dki <strong>Jakarta</strong> Population<br />

3.81million sq.m<br />

total retail supply in the city<br />

<strong>Global</strong> <strong>Cities</strong><br />

<strong>Retail</strong> <strong>Guide</strong><br />

<strong>Cushman</strong> & Wakefield


JakaRta<br />

key <strong>Retail</strong> areas & streets<br />

PlaZa indonesia<br />

Plaza Indonesia was the first high-end shoping center in Indonesia to open in 1990. Plaza Indonesia is located in the prominent<br />

corner of <strong>Jakarta</strong>’s famous landmark, the selamat datang (Welcome) statue in Central <strong>Jakarta</strong>. there numerous international and<br />

luxury fashion brands including Christian louboutin, balenciaga, emporio armani, tiffany, Versace and many more.<br />

PlaZa senaYan<br />

Plaza Senayan is an upscale shopping center in Senayan, Central <strong>Jakarta</strong> which opened in 1996. It offers diverse range of high-end<br />

shops and services. this mall is currently one of the most popular spots to see and be seen in <strong>Jakarta</strong>, and it is truly a refection of<br />

<strong>Jakarta</strong>’s mall culture. <strong>Retail</strong>ers such as metro, sogo, hero, foodhall, louis Vuitto, Gucci, desigual and Zara are represented.<br />

senaYan CitY<br />

Senayan City is an upscale shopping mall in Senayan, Central <strong>Jakarta</strong>. It is part of a mixed-use development of a shopping center,<br />

an office tower, and an apartment tower. Senayan City is home to numerous high-end fashion tenants and internationally<br />

recognized retailers and global brands. it is anchored by debenhams and best denki electronic store.<br />

GRand indonesia<br />

Grand indonesia shopping town is currently the biggest shopping center in indonesia with the total net lettable area of<br />

approximately 150,000 sq.m. the mall targets the upper market segment groups. the Grand indonesia complex comprises Grand<br />

Indonesia Shopping Town, Hotel Indonesia – Kempinski, Kempinski Residence, and Menara BCA Office Tower.<br />

PaCifiC PlaCe<br />

The Pacific Place <strong>Jakarta</strong> is another high-end shopping mall located in the Sudirman Central Business District, South <strong>Jakarta</strong>. It is<br />

part of a mixed-use project, which comprises Pacific Place Mall, One Pacific Place office tower, Ritz-Carlton Hotel, and Ritz-<br />

Carlton Private Residence.<br />

<strong>Global</strong> <strong>Cities</strong><br />

<strong>Retail</strong> <strong>Guide</strong><br />

<strong>Cushman</strong> & Wakefield


JakaRta<br />

key <strong>Retail</strong> areas & streets<br />

Pondok indah mall<br />

Pondok indah mall (Pim) is located in wealthy Pondok indah suburb of south <strong>Jakarta</strong>. it consists of two large malls, the older<br />

3-storey PIM 1 and the newer 5-storey PIM 2, which are interconnected via pedestrian shopping-bridges.<br />

mal kelaPa GadinG<br />

mal kelapa Gading is a modern shopping and entertainment center located in kelapa Gading, north <strong>Jakarta</strong>. kelapa Gading is<br />

an integrated residential area targeted toward the middle to upper market. mal kelapa Gading Complex consists of mal kelapa<br />

Gading 1, 2, 3, and 5 and also includes la Piazza, a structure dedicated to restaurants and cafes.<br />

mal taman anGGRek<br />

located in West <strong>Jakarta</strong>, mal taman anggrek was once southeast asia’s largest shopping mall when opened in 1996. the mall<br />

also boasts Southeast Asia’s first indoor ice rink, which continuously draws crowd from various parts of the city. The mall is part<br />

of a mixed-use complex with eight condominium towers.<br />

CentRal PaRk<br />

Central Park in West <strong>Jakarta</strong> is a mixed-use complex, including a shopping mall, an office tower, 3 condominium towers, and a<br />

Pullman Hotel. The shopping center is anchored by Carrefour and Sogo Department Store, and house numerous well-known<br />

international fashion tenants and global brands.<br />

emPoRium Pluit<br />

Emporium Pluit Mall is part of a mixed-use complex, called CBD Pluit, which consists of a shopping mall, condominium, and office<br />

towers. Located in the residential area of Pluit, North <strong>Jakarta</strong>, Emporium Pluit targets the middle-upper segment. The mall is<br />

anchored by Carrefour and sogo.<br />

<strong>Global</strong> <strong>Cities</strong><br />

<strong>Retail</strong> <strong>Guide</strong><br />

<strong>Cushman</strong> & Wakefield


JakaRta<br />

key <strong>Retail</strong> areas & streets<br />

maRket oVeRVieW<br />

keY aReas/<br />

stReets/shoPPinG CenteRs<br />

ConsumeR<br />

PRofile<br />

maJoR <strong>Retail</strong>eRs PResent neW<br />

entRants<br />

Plaza indonesia upper louis Vuitton, Gucci, balenciaga, bvlgari,<br />

Celebrity fitness, Cinema XXi<br />

Plaza senayan upper metro, sogo, hero, foodhall, louis Vuitto,<br />

Gucci, Cinema XXi<br />

senayan City upper debenhams, foodhall, Gucci, bottega Veneta,<br />

fitness first, Cinema XXi<br />

Grand indonesia upper seibu, foodhall, Ranch market, ace hardware,<br />

best denki, Chanel, Gucci, bottega Veneta,<br />

fitness first, blitz megaplex<br />

Pacific Place upper metro, kem Chick, best denki, louis Vuitton,<br />

hermes, blitz megaplex, kidzania, fitness first,<br />

blitz megaplex<br />

Pondok indah mall Middle-Upper metro, sogo, hero, foodhall, Celebrity<br />

fitness, Cinema XXi<br />

mal kelapa Gading Middle-Upper star, sogo, farmers market, foodhall, best<br />

denki, Celebrity fitness, Cinema XXi<br />

tYPiCal Rent foR<br />

unit of 200 sQm<br />

RanGe of<br />

unit siZes<br />

(sQft)<br />

na US$75-150/sq.m/month 50-150 sqm<br />

na US$85-150/sq.m/month 50-150 sqm<br />

na US$80-100/sq.m/month 50-150 sqm<br />

Central<br />

department<br />

store<br />

Galleries<br />

lafayette<br />

<strong>Global</strong> <strong>Cities</strong><br />

<strong>Retail</strong> <strong>Guide</strong><br />

data as of January 2013<br />

US$70-80/sq.m/month 50-150 sqm<br />

US$80-100/sq.m/month 50-150 sqm<br />

na US$60-80/sq.m/month 50-150 sqm<br />

na US$40-50/sq.m/month 50-150 sqm<br />

<strong>Cushman</strong> & Wakefield


JakaRta<br />

key <strong>Retail</strong> areas & streets<br />

maRket oVeRVieW<br />

keY aReas/<br />

stReets/shoPPinG CenteRs<br />

ConsumeR<br />

PRofile<br />

maJoR <strong>Retail</strong>eRs PResent neW<br />

entRants<br />

mal taman anggrek Middle-Upper metro, matahari, hero, fitness first, Cinema<br />

XXi<br />

Central Park Middle-Upper sogo, Carrefour, best denki, Celebrity fitness,<br />

blitz megaplex<br />

tYPiCal Rent foR<br />

unit of 200 sQm<br />

RanGe of<br />

unit siZes<br />

(sQft)<br />

na US$60-70/sq.m/month 50-150 sqm<br />

na US$60-70/sq.m/month 50-150 sqm<br />

emporium Pluit Middle-Upper sogo, Carrefour, fitness first, Cinema XXi na US$40-50/sq.m/month 50-150 sqm<br />

Gandaria City Middle-Upper metro, lottemart, Celebrity fitness, Cinema<br />

XXi<br />

kota kasablanka Middle-Upper sogo, Carrefour, Celebrity fitness, Cinema<br />

XXi<br />

lippo mall kemang Middle-Upper debenhams, hypermart, fitness first, Cinema<br />

XXi<br />

<strong>Global</strong> <strong>Cities</strong><br />

<strong>Retail</strong> <strong>Guide</strong><br />

data as of January 2013<br />

na US$50-60/sq.m/month 50-150 sqm<br />

na US$50-60/sq.m/month 50-150 sqm<br />

na US$50-60/sq.m/month 50-150 sqm<br />

<strong>Cushman</strong> & Wakefield


JakaRta<br />

food & beverage<br />

<strong>Jakarta</strong> is the centre of lifestyle and dining experiences in indonesia. it is a growing yet competitive retail market plus one of the most innovative and dynamic markets, where consumers have been<br />

very receptive to new concepts and formats.<br />

The F&B sector has a lot of penetration of international brands, especially in categories such as café’s or QSR’s like Starbucks, The Coffee Bean & Tea Leaf, Häagen-Dazs, KFC, Mc Donald, Pizza<br />

Hut, etc. There is also competition from local players that have more expertise and know-how to cater to home taste.<br />

maRket oVeRVieW<br />

keY aReas ConsumeR<br />

PRofile<br />

food & beVeRaGe oPeRatoRs inCludinG Rent foR<br />

350 sQm<br />

unit<br />

Plaza indonesia upper bakerzin, beras merah, bistro baron, Café de excelso, Canteen by aksara, Chandara fine thai Cuisine, Chatterbox, Cheese and<br />

Caviar, Chopstick, Cork and screw, dante Coffee shop, de excelso family Café, de Gourmet, din tai fung, fatburger, Pepper lunch<br />

Plaza senayan upper Coffee bean and tea leaf, Coffee Club, haagen dasz, kafe Victoria, starbucks, union, bakerzin, long Grain, shas’ bu bistro, Crystal<br />

Jade Restaurant, din tai fung noodle bar, mos Café, nannini, Pepper lunch, seroeni, sushi tei, taichan Ramen, avorio, Chandara,<br />

katsura, Remboelan, Roemah Rempah, Rustique Grill and Wine, sushi tei, tesate, Yakiniku esina Garden, Chatterbox, marche,<br />

oyster, Paradise dinasty, Pepper lunch, starbucks, de luca, monolog<br />

senayan City upper angus house, bread talk, burger king, Café bon francais, Carlo de huts, Coffee bean and tea leaf, Coffee Club, dante Café, de<br />

Excelso, Domino’s Pizza, Duck King, En Dining, Fat Burger, Foodism, Han Gang, Hanei, Hoka-Hoka Bento, I-Ta Suki, J’Co Donut &<br />

Coffee, Jittlada Restaurant, kafe betawi, kfC, killiney, kiyadon sushi Restaurant, ming Village, nan Xiang, Pancious Pancake, Pondok<br />

Iga, Pondok Sunda, Rakumen by Waraku, Secret Recipe, Shabu-Shabu House, Spageddies, Starbucks, Sushi Tei, Takigawa, Tator Coffee,<br />

Tian Xi, Urban Kitchen, Warjok Asli, Warung Leko, Wendy’s, XO Suki, Xi Men Dining, Zhuma Japanese<br />

Grand<br />

indonesia<br />

upper benihana, black steer, bonChon, bread talk, burger king, Carl’s Junior, Chatterbox, Chicken master, Churreria, Coffee bean & tea<br />

leaf, Coffee World, Chrystal Jade Palace, deltoro’s bbQ Ribs & steak, de excelso, dynamic bakery, espressamente illy, fab Café,<br />

Fish & Co, Gado-Gado Boplo, Grand Duck King, Grand Suki, Han Gang, Hanei, Hoka-Hoka Bento, Jitlada Thai Cuisine, Jun Njan,<br />

kafe betawi, katsusei, kempi deli, kenny Rogers, kfC, kiyadon, kopiluwak, kopitiam, krispy kreme, la Porchetta, mad for Garlic,<br />

magnum Café, manhattan fish market, marche, mr. Pancake, Palalada, Pasta de Waraku, Paulaners brauhause, Phi suki, Pizza hut, Pizza<br />

Marzano, Ramen 38, Shabu-Shabu House, Social House, Spinelli Coffee, Starbucks Coffee, Sumpit, Sushi Groove, Tairyo, Takigawa, The<br />

Taste, Tatemukai, Tator Café, Toranomon, Waraku, Warjok Asli, Warung Kopi, Warung Leko, Y&Y, Yosinoya.<br />

Pacific Place upper Dapur Sunda, Kafe Betawi, Le Seminyak, Riung Sunda, Sop Buntut Bogor Café, Tesate, Warjok Asli, Waroeng Kita, Capoccacia, Fish &<br />

Co, kenny Rogers, nanny’s Pavillion, opera blanc, Pancious, Papillilon duo & huiz van Welly, Potato head, Pure by healthy Choice,<br />

Raffles Sandwich, Secret Recipe, Spageti, Wendy’s, Y&Y, Ah Tuan Ee’s, Chrystal Jade, Din Tai Fung, Golden Century, Nan Xiang,<br />

No Sign Board, Over Rice, Rice Bowl, Solaria, Ta Wan, Aji Tei, Go! Curry, Gyu Kaku, Imae, Kiyadon, Ootoya, Rakuzen, Ramen 38,<br />

takigawa, han Gang, Pho 24, sopra Risorante, original thai bbQ<br />

<strong>Global</strong> <strong>Cities</strong><br />

<strong>Retail</strong> <strong>Guide</strong><br />

data as of January 2013<br />

US$75-100/<br />

sq.m/month<br />

US$85-100/<br />

sq.m/month<br />

US$80-100/<br />

sq.m/month<br />

US$70-80/<br />

sq.m/month<br />

US$80-100/<br />

sq.m/month<br />

<strong>Cushman</strong> & Wakefield


JOHN STRACHAN<br />

<strong>Global</strong> - EMEA<br />

Ph: +44 20 7152 5090<br />

43-45 Portman Square<br />

London, England W1A 3BG<br />

john.strachan@eur.cushwake.com<br />

www.cushmanwakefield.com<br />

MATT WINN<br />

Americas<br />

Ph: +1404-853-5309<br />

55 Ivan Allen Jr. Boulevard, Suite<br />

700<br />

Atlanta, GA 30308<br />

matt.winn@cushwake.com<br />

JAMES HAWkEy<br />

Asia Pacific<br />

Ph: +86 28-8658 7878<br />

Unit 1407<br />

yanlord Landmark Office Tower<br />

No. 1 2nd Section kenmin South Road<br />

Chengdu, Sichuan, China 610016<br />

james.hawkey@ap.cushwake.com<br />

No warranty or representation, express or implied, is made to the accuracy or completeness of the information contained herein, and same is submitted subject to errors, omissions, change of price, rental or other<br />

conditions, withdrawal without notice, and to any special listing conditions imposed by our principals.<br />

© 2013 <strong>Cushman</strong> & Wakefield, Inc. All rights reserved.<br />

<strong>Cushman</strong> & Wakefield

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