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feature - Dubai Women's College - Higher Colleges of Technology

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Room For Social Criticism:<br />

The episodes present real issues that are<br />

<strong>of</strong> concern to the Emirati community and<br />

society. However, they send indirect massages,<br />

in funny ways, about the UAE society. Their<br />

limitations, as far as content is concerned, are<br />

religion, policy, sex and racism. Mohammed<br />

says, “We worked on every singal episode with<br />

the same production values. People watching<br />

FREEJ are from 3 to 70 years old. We made<br />

some episodes for kids and some for young<br />

people and others for old people.”<br />

“We did a very important transition from<br />

season one to season two; season one was<br />

very widely welcomed for one big reason: it<br />

was new and no body expected it. The quality<br />

values and the production values were very<br />

high.” Hedar says, “My stories are all about<br />

social life in our society portrayed in a funny<br />

way. There is a red line in any work, but I<br />

believe there is no absolute freedom in any<br />

country. The limitations include touching<br />

on religious issues, politics and racism.<br />

However, our audience accepts these kinds<br />

<strong>of</strong> social criticism stories because they reflect<br />

our real life.”<br />

Um Saloom, one <strong>of</strong> FREEJ characters<br />

The fifteen episodes<br />

<strong>of</strong> Freej, each <strong>of</strong> fifteen<br />

minutes, aired first on<br />

September 2006 on<br />

Sama <strong>Dubai</strong>, a national<br />

television channel FREEJ<br />

narrates tales <strong>of</strong> four old<br />

local women living in a<br />

quiet old neighborhood<br />

in <strong>Dubai</strong>.The series’<br />

main characters,Um<br />

Saeed, Um Saloom,<br />

Um Allawi and Um<br />

Khammas, try to live<br />

a peaceful life in the<br />

middle <strong>of</strong> the fast<br />

growing and developing<br />

city around them.<br />

The director <strong>of</strong> Freej,<br />

Mohammed Saeed<br />

Harib studied General<br />

Arts and Animation at<br />

Northeastern University,<br />

Boston, US. He joined<br />

<strong>Dubai</strong> Media City<br />

in August 2003 and<br />

since then he has been<br />

successfully working on<br />

a number <strong>of</strong> projects.<br />

He worked in Ibda’a,<br />

an international student<br />

media award, for two<br />

years and worked with<br />

<strong>Dubai</strong> International<br />

Film Festival for two<br />

years. Mohammed<br />

competed with<br />

international graphic<br />

designers and won the<br />

chance to design the logo<br />

for the festival.<br />

Mohd Harib, director <strong>of</strong> FREEJ

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