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FINANCIAL AND OPERATIONAL HIGHLIGHTS - Alibaba

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<strong>FINANCIAL</strong> <strong>AND</strong> <strong>OPERATIONAL</strong> <strong>HIGHLIGHTS</strong><br />

Revenue<br />

(RMB million)<br />

6,000<br />

5,000<br />

4,000<br />

3,000<br />

2,000<br />

1,000<br />

Basic Earnings<br />

Per Share<br />

Reached<br />

HK$33 Cents<br />

Exceeded<br />

1 Million<br />

Paying<br />

Members<br />

<strong>Alibaba</strong>.com Limited Annual Report 2010<br />

Profit attributable to<br />

equity owners<br />

(RMB million)<br />

2,000<br />

1,750<br />

1,500<br />

1,250<br />

1,000<br />

750<br />

500<br />

250<br />

Strong Revenue<br />

Growth to<br />

RMB5.56 Billion<br />

Profit Attributable<br />

to Equity Owners<br />

Reached<br />

RMB1.47 Billion<br />

02<br />

EBITA before share-based<br />

compensation expenses 1<br />

(RMB million) (%)<br />

2,000<br />

1,750<br />

1,500<br />

1,250<br />

1,000<br />

750<br />

500<br />

250<br />

More than<br />

8.5 Million<br />

Storefronts<br />

More than<br />

61 Million<br />

Registered Users<br />

Deferred revenue and<br />

customer advances<br />

(RMB million)<br />

0<br />

0<br />

0<br />

0<br />

0<br />

06 07 08 09 10<br />

06 07 08 09 10<br />

06 07 08 09 10<br />

06 07 08 09 10<br />

International marketplace<br />

EBITA before SBC<br />

China marketplace<br />

Other revenue<br />

EBITA margin before SBC<br />

Note:<br />

1 EBITA before share-based compensation expense represents profit before interest, taxes and amortization and share-based compensation expense for all years<br />

and exclude expenses relating to non-B2B business in 2006. This financial metric is not a measure of financial performance under International Financial Reporting<br />

Standards (“IFRS”) but is considered by us an important financial measure.<br />

50<br />

40<br />

30<br />

20<br />

10<br />

6,000<br />

5,000<br />

4,000<br />

3,000<br />

2,000<br />

1,000


<strong>FINANCIAL</strong> <strong>HIGHLIGHTS</strong><br />

Total registered users<br />

(’000)<br />

Total paying members 2<br />

(’000)<br />

03<br />

Total storefronts<br />

(’000)<br />

2009 2010 Change<br />

RMB million RMB million<br />

Revenue 3,874.7 5,557.6 +43%<br />

Profit attributable to equity owners 1,013.0 1,469.5 +45%<br />

Earnings before interest, taxes and amortization (“EBITA”) 1,043.1 1,587.3 +52%<br />

Share-based compensation expense 200.4 341.0 +70%<br />

Deferred revenue and customer advances 3,437.0 4,434.4 +29%<br />

Recurring free cash flow 1,816.2 2,840.8 +56%<br />

EBITA margin (before share-based compensation expense) (%) 32.1% 34.7% +2.6%pts<br />

Earnings per share, basic and diluted (HK$) 23 cents 33 cents +44%<br />

<strong>OPERATIONAL</strong> <strong>HIGHLIGHTS</strong><br />

2009 2010 Change<br />

Registered users 47,732,916 61,801,281 +30%<br />

International marketplace 11,578,247 18,024,993 +56%<br />

China marketplace 36,154,669 43,776,288 +21%<br />

Storefronts 6,819,984 8,544,544 +25%<br />

International marketplace 1,400,326 1,696,905 +21%<br />

China marketplace 5,419,658 6,847,639 +26%<br />

Paying members 2 615,212 809,362 +32%<br />

China Gold Supplier 96,110 121,274 +26%<br />

Global Gold Supplier 17,786 10,434 –41%<br />

China TrustPass 501,316 677,654 +35%<br />

70,000<br />

60,000<br />

50,000<br />

40,000<br />

30,000<br />

20,000<br />

10,000<br />

0<br />

06<br />

07<br />

08<br />

09<br />

10<br />

International marketplace<br />

China marketplace<br />

900<br />

800<br />

700<br />

600<br />

500<br />

400<br />

300<br />

200<br />

100<br />

0<br />

06 07 08 09 10<br />

International marketplace<br />

China marketplace<br />

9,000<br />

8,000<br />

7,000<br />

6,000<br />

5,000<br />

4,000<br />

3,000<br />

2,000<br />

1,000<br />

0<br />

06 07 08 09 10<br />

International marketplace<br />

China marketplace<br />

Recurring free cash flow 3<br />

(RMB million)<br />

2 Paying members include members on our international and China marketplaces only. If including paying members for HiChina, the total paying members exceeded<br />

1 million.<br />

3 Recurring free cash flow represents net cash flow generated from operating activities as presented in our consolidated cash flow statements less purchase of<br />

property and equipment, and exclude non-recurring receipts or payments. This financial metric is not a measure of financial performance under IFRS but is<br />

considered by us an important financial measure.<br />

3,000<br />

2,500<br />

2,000<br />

1,500<br />

1,000<br />

500<br />

0<br />

06<br />

<strong>Alibaba</strong>.com Limited Annual Report 2010<br />

07<br />

08<br />

09<br />

10

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