CORPORATE SOCIAL RESPONSIBILITY - Alibaba

CORPORATE SOCIAL RESPONSIBILITY
We firmly believe that corporate social responsibility (“CSR”)
should be an integral part of our business model; this enables
our CSR efforts to develop together with our business in order
to help create a better society. In addition to incorporating social
aspects into our business and operational model to foster a
more sustainable future for our customers, our employees and
the rest of the world, we also plant seeds of public welfare and
environmental protection in the minds of our staff and small
business customers, with the goal of spreading our spirit of giving
and caring beyond our boundaries.
SICHUAN POST-DISASTER SUPPORT
Alibaba.com has been contributing to the rebuilding efforts in
China’s Sichuan Province since the devastating 5.12 earthquake
that struck in 2008. In addition to organizing a variety of charity
programs to help those who were affected transition back to their
normal lives, we also launched different initiatives that focus on
assisting the residents of Qingchuan County, one of the areas that
suffered the most damage from the disaster.
In 2010, we donated more than 200 computers to schools in
Qingchuan County to help upgrade their academic facilities, and
organized a donation of our customers’ unused sample products
to local residents. Our employees also formed a volunteer team
named “Happy Orange” to visit different schools in the region at
least once a month. The team played games with and hosted fun
activities for the students to promote their psychological wellbeing.
Free e-commerce training from Alibaba.com was given to
entrepreneurs in Qingchuan County to help them revive their
businesses by harnessing the power of the Internet. In 2010,
we organized 14 training sessions for approximately 600 small
business owners in the affected areas. We also repaired and
enhanced the e-commerce training center in Qingchuan County,
which was established and sponsored by Alibaba.com in 2009.
We will continue our post-disaster relief efforts in Sichuan
Province for at least six more years to support those who were
affected by the earthquake as they struggle to rebuild their lives.
Alibaba.com Limited Annual Report 2010
38
Alibaba.com provided free e-commerce training to entrepreneurs in
Qingchuan County of China’s Sichuan Province to help them revive their
businesses.
Alibaba.com employees volunteered to visit schoolchildren in Qingchuan
County to help promote their psychological well-being.

WE TRULY BELIEVE THAT
SOCIAL RESPONSIBILITY
IS NOT A BURDEN AND
THAT EVERY BUSINESS
CAN STRIKE A BALANCE
BETWEEN ITS BUSINESS
MODEL AND ITS
CONTRIBUTIONS TO
SOCIETY.
Representatives of Animals Asia endorsed Alibaba.com’s ban on the sale of
bear bile products at our company’s 2010 annual general meeting.
ANIMAL wELFARE
In addition to our ban on shark fin, cat and dog fur and meat
products, we also initiated a ban on the sale of bear bile products
on Alibaba.com in May 2010. This restriction applies to all our
online marketplaces as well as our sister company Taobao, the
largest online retail site in China. Working with Animals Asia, a
Hong Kong-based animal welfare group that saved more than
330 bears in China and Vietnam, we rescued an adult bear from
a bear bile farm in Sichuan Province that had been caged for
many years for regular bile extraction. We hope our efforts in this
rescue mission will help raise animal welfare awareness around
the country.
ENVIRONMENTAL PROTECTION
In 2010, Alibaba.com organized the “Green Mobilization”
initiative to encourage all our staff to help preserve the earth by
developing eco-friendly everyday habits, such as: reducing the
use of disposable chopsticks, boxes and paper cups; limiting the
use of posters wherever possible; adopting double-sided printing;
turning off computer monitors while off duty and so on. Every
year, Alibaba.com also organizes tree plantation activities that
more than a thousand of our employees participate in. Since the
program’s initiation, we have planted approximately 25,000 trees.
An estimated 446 tons of carbon dioxide are expected to be
absorbed when these trees are fully grown.
To highlight the importance of committing to a green living and
working environment across our organization, we also launched
the “Green Commitment” campaign and called on our employees
to declare their commitment to a greener environment. The
campaign received support not only from our chairman Jack Ma
and former chief executive officer David Wei, but also from the
United Kingdom’s former First Lady, Cherie Blair.
The “Green Gurus,” the largest environmental team within
Alibaba.com with more than 1,000 members, was also set up
during the year with a mission of creating a greener working
environment for all fellow colleagues. The Green Gurus advocate
the belief of “starting green initiatives at the grassroots level,”
and formed their own committee to design company-wide
environmental initiatives. Each quarter, up to three environmental
protection plans will receive approval from our management and
will be carried out with company funding.
39 Alibaba.com Limited Annual Report 2010

CORPORATE SOCIAL RESPONSIBILITY
Alibaba.com employees declared their commitment to a greener
environment in the “Green Commitment” campaign.
Alibaba.com Limited Annual Report 2010 40
Alibaba.com believes Small Office/Home Office (“SOHO”) is one
of the most environmentally friendly and most “low-carbon” ways
of working. We encouraged almost one thousand employees to
work from home on May 10, 2010 in commemoration of the
severe acute respiratory syndrome (“SARS”) outbreak in 2003,
during which thousands of our employees had to work from
home under quarantine. In spite of the home confinement,
business results were unaffected and the company performed very
well that year.
LOOKING AHEAD
The convenience of technology and the Internet makes it
possible and easier for not only businessmen but also the greater
community to live up to and fulfill their social responsibility in their
everyday lives. We truly believe that social responsibility is not a
burden and that every business can strike a balance between its
business model and its contributions to society. Our community
service, environmental protection and employee welfare efforts
were recognized by the Hong Kong Council of Social Service
and we were awarded the Caring Company Logo for the period
2009-2011. With great power comes great responsibility and
as we grow and expand our business and influence, we will
continue to strengthen our commitment to social responsibility
by empowering small businesses and people in need around the
world.
Alibaba.com has planted approximately 25,000 trees since the initiation of its
tree plantation program.

GROWING
A GREENER
COMMUNITY