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Pulsar back in town
AUTOMOTIVE PERSONNEL
International
www.automotivepersonnel.com.au
Email: craig@automotivepersonnel.com.au or brooke@automotivepersonnel.com.au
Jan 30, 2013 Page 4
Product-led Nissan renaissance starts with new value-laden, spacious small sedan
By HAITHAM RAZAGUI
NISSAN’S Pulsar sedan is back and
ready to take a big slice of Australia’s
hotly contested small-car segment with
its spacious interior and sharp $19,990
(plus on-road costs) starting price.
After disappointing sales of the Tiida
that replaced the Pulsar in 2006, Nissan
Australia fought hard to bring back
the Pulsar nameplate – which is now
unique to Australia – for this larger new
Thai-built model.
A distinctly styled hatchback version
– with a turbocharged sports variant that
will reprise the iconic SSS designation
– will join the line-up three or four
months from now.
The Pulsar is a vital piece of Nissan
Australia’s aggressive growth strategy,
and Nissan Australia managing director
and CEO Bill Peffer said he hoped the
Pulsar could take the fi ght up to Toyota’s
Group Business Manager
Privately owned group seeking a Group Business
Manager or Senior Business Manager who’s ready
to take the next step in their career to build and
Corolla, which shifted 38,799 units last
year for a 19.6 per cent segment share.
If that happened, Nissan, which sold
79,747 cars in Australia last year, could
potentially overtake both Mazda (103,886
units in 2012) and Holden (114,665 units
in 2012) to become not only Australia’s
top full-line importer but
second-biggest car brand here.
“We would love to be
number one (in small cars),
but it depends on what our
competitors do,” said Mr Peffer.
“I am sure they are just not
going to roll over and let us take sales
from them.”
Mr Peffer said Nissan was aiming to
quadruple its small-car sales compared
with Tiida, which sold just 3059 units
last year.
He said Nissan had received thousands
of expressions of interest in a special
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Nissan has a packed Australian launch
schedule this year with the V8 Patrol
luxury SUV, Altima mid-size sedan,
Juke crossover, Pathfi nder seven-seat
SUV and a diesel variant of the popular
Dualis compact SUV.
PRICING:
Recent motor show concepts
ST $19,990
have also previewed the
ST (a) $22,240
next-generation X-Trail and
ST-L $23,650
ST-L (a) $25,900
Murano SUVs that will keep
Ti (a) $28,990
the Nissan product pipeline
pumping in the future.
Mr Peffer said the well-regarded
Pulsar name still has a 71 per cent
awareness rate with the Australian
public and it is no accident that the
$19,990 starting price matches that of
every Pulsar generation between 1996
and 2006.
Continued next page
02 9331 3477