Shiseido to Introduce Nissan LEAF Electric Vehicles for its Sales ...

Shiseido to Introduce Nissan LEAF Electric Vehicles for its Sales Vehicles
2009
December
Shiseido Co., Ltd. (Head Office: Chuo-ku, Tokyo; hereinafter “Shiseido”) will introduce electric
vehicles (EVs) for sales vehicles used by Shiseido Sales Co., Ltd. (Head Office: Minato-ku, Tokyo).
In line with the planned launch in the latter half of 2010 of the Nissan LEAF electric car produced
by Nissan Motor Co., Ltd. (Head Office: Yokohama, Kanagawa Prefecture; hereinafter “Nissan”),
this EV is slated to be initially introduced ahead of other locations at sales offices in the Yokohama
area where the development of an infrastructure to support EVs is advancing. With regard to the
number of vehicles, among the 30 sales vehicles used in the Yokohama area, approximately
one-third of the fleet will comprise EVs. Deploying these vehicles thereafter in other prefectures in
Japan is being examined.
Nissan and Shiseido are both certified under the Japanese Ministry of the Environment’s
Eco-First Company program and are taking a proactive approach in considering initiatives for
environmental preservation in the future as a representative companies in their respective industries.
Purpose of Introducing EVs
Shiseido has pursued an array of environmental activities based on the philosophy of “striving to
protect the Earth’s environment in all its business activities” since adopting the Shiseido Eco Policy,
the Company’s management policy on the environment, in 1992. These programs include practicing
environmentally responsible product development, establishing a recycling system for used
cosmetics glass containers (expanded in Japan nationwide in 2001), implementing a zero emissions
policy at its manufacturing factories (achieved at all domestic cosmetics factories in 2003) and
installing a solar power generation system (at its U.S.-based East Winder Factory in New Jersey in
2007).
Subsequent to receiving certification as the first Eco-First Company in the cosmetics industry in
March 2009, Shiseido has inaugurated the Shiseido Earth Care Project. This initiative is an
environmental project in which all Shiseido employees participate that got underway from April with
the aim of realizing the Shiseido Group’s basic environmental activities underlying its corporate
social responsibility as well as environmental activities unique to Shiseido.
Shiseido is striving to develop such activities to be promoted throughout the Company in a

sustainable manner, in which respective departments including R&D, procurement, manufacturing,
logistics and sales possess a strong environmental awareness and implement environmental activities
corresponding to respective fields.
By introducing EVs for sales vehicles, Shiseido will further promote the reduction of CO2
emissions in its sales activities, thereby strengthening environmental activities on the sales front.
Specific Effects Associated with the Introduction of EVs and Future Development
Since the Nissan LEAF does not emit CO2 while it is running, this will enable a reduction in CO2
emissions by sales vehicles following introduction. There are approximately 1,500 sales vehicles
used by Shiseido nationwide in Japan. Shiseido plans to consecutively expand the introduction of
EVs by considering the timing of leasing contracts at sales offices conducting sales activities and in
terms of prefectures where EV infrastructures are expected to develop in the future.
Nissan LEAF
A five-passenger hatchback, the Nissan LEAF is Nissan’s new electric car with a range of more than
160 kilometers on a full charge that is scheduled to be launched in the latter half of 2010. Unlike
conventional internal-combustion engines, the Nissan LEAF is powered by laminated compact
lithium-ion batteries and equipped with an electric motor, thereby totally eliminating CO2 and
exhaust emissions.
[Specs]
Seating capacity 5
Maximum speed Over 140km/h (90mph)
Drive powertrain layout Front motor, front drive
Battery Laminated lithium-ion battery
Battery capacity/power 24kWh/Over 90kW
Cruising range Over 160km (100 miles, US LA4 mode)
Major features Dedicated IT system
Length x Width x Height 4,445mm/1,770mm/1,550mm
Wheelbase 2,700mm
Electric motor (power, torque) High-response synchronous AC motor 80kW, 280Nm
2

[Car Body Image]
3