Mountain Mama Press Kit - ORSM 2012 - GoExpo

PRESS KIT 

Outdoor Retailer Summer Market 2013

Mountain Mama New Products for Spring 2013 

For Spring 2013, Mountain Mama is again expanding its line of outdoor apparel for 

maternity and nursing to meet the demands of active moms. Joining the company’s 

collection of technical outdoor essentials are new lifestyle pieces as well as a 

maternity cycling kit and a reinvention of the company’s popular maternity swimwear. 

• MEDIA CONTACT • 

Verde PR & Consulting 

Aubrey Volger 

E: aubrey@verdepr.com 

P: 970.259.3555 

Mountain Mama Cycling 

Cycling is more than just the most efficient human-powered travel. For many women, the looser 

connective tissue that comes with pregnancy can make running, hiking or even walking uncomfortable. 

For them, cycling can be a great way of maintaining the fitness that makes for a healthy pregnancy 

and baby, as well as a happy mama. The Ardennes Jersey and Emilia Bib Short let them do it in style 

and comfort. 

ARDENNES CYCLING JERSEY 

• Front half-zip keeps the zipper off the baby bump but still ventilates well 

• Three roomy pockets in back for snacks, phone, and essentials 

• Exclusive Bellyglove fit ensures coverage and eliminates up-draft 

• Lightweight EstiraMesh fabric with 4-way stretch for 

breathable, wicking performance 

• Flat finished seams to avoid chafing 

• Tagless labels—no itch, scratch, or tickle 

• Made in USA 

SP13-1021 - $58.00 

XS-XXL - BLACK + BLUE JAY | BLACK 

EMILIA BIB SHORT 

• Introducing the most comfortable performance cycling short 

for maternity 

• Seamless fully-padded Italian chamois 

• Stretch bibs keep the shorts up, while a low, wide cut at the 

waist keeps support under the belly without any squeeze 

• Bib suspenders made from EstiraMesh fabric for 

breathable, wicking performance 




SP13-5018 - $82.00 

XS-XXL - BLACK 

P.O. BOX 1573 | Ontario, California 91762 | T. 866.686.6262 | F. 909.586.6922 

info@mountain-mama.com | www.mountain-mama.com


info@mountain-mama.com | www.mountain-mama.com 

SPRING 2013 | 2 

Mountain Mama Swimming 

Swimming remains the tried and true no-impact exercise for active pregnancy. More than just a 

great full-body workout, swimming relieves the painful water retention many women experience, 

and there’s nothing quite like a little buoyancy to lighten things up. By popular demand, Mountain 

Mama created and has now reinvented performance maternity swimwear. 

SEACLIFF TANKINI TOP 

• Full coverage for all nine months 

• Cross-front design for easy nursing 

• Fully-lined bodice with hidden hook-and-eye at center front for extra support 

• Binding at armholes and neckline with a sporty racerback keep you well supported 

• Exclusive Bellyglove fit ensures coverage and eliminates up-draft 

• Dewpoint super stretchy, quick drying Lycra® blend fabric moves and hugs the 

body—perfect for watersports 




SP13-3006 - $39.00 

XS-XXL - CARBON | ROYAL BLUE | BLACK 

SEACLIFF BOYSHORT BOTTOMS 

• Sassy boyshort styling 

• Ultra-comfortable waistband sits low across the belly 

• Center front tie for adjustability 

• Lined at gusset 

• Binding at leg openings keep boyshorts in place when 

you’re on the move 

• Dewpoint super stretchy, quick drying Lycra® blend 

fabric moves and hugs the body, perfect for watersports 




SP13-3008 - $29.00 

XS-XXL - CARBON | ROYAL BLUE | BLACK



SPRING 2013 | 3 

Mountain Mama Technical Tops 

The stretch and wicking performance technical fabrics provide are great for more than just active 

adventures. The physical demands of pregnancy are as extreme as mountaineering, with the added 

challenge of a morphing body shape. Mountain Mama is introducing for Spring 2013 three versatile 

new tops for maternity and nursing. 

ANYA PERFORMANCE TEE 

• V-neck styling in a performance tee 

• Exclusive Bellyglove fit ensures coverage and 

eliminates up-draft 

• EstiraMesh 4-way stretch lightweight opaque 

mesh fabric with wicking 




SP13-1022 - $36.00 

XS-XXL - FLAME | BLUE JAY | BLACK 

SABRINA DOLMAN TOP 

• Exclusive Bellyglove fit 

• EstiraTec XT, an ultra-soft modal blend eco-fabric 

with stretch and wicking performance 

• Contrast embroidery Mountain Mama logo at hem 




XS-XXL - LUPINE | ALPINE TEAL | BLACK | 

TERRA COTTA ROSE | GRAPHITE | CLOVER 

SP13-2033 - $44.00 

STELLA SIDE-TIE WRAP TOP 

• Faux wrap side-tie top pulls over head for easy 

layering 

• Perfect as a second layer for maternity 

• Flattering fit in the “4th trimester” with easy nursing 

access 

• Sharkskin moisture-wicking fabric with a 

polyester-Lyrca® blend 



SP13-2034 - $48.00 

XS-XXL - SHARKSKIN

WWWWWWWWWWWWW 



SPRING 2013 | 4 

Mountain Mama Technical Bottoms 



challenge of a morphing body shape. Mountain Mama is introducing for Spring 2013 two styles of 

capris, and pants for maternity and beyond. 

WWWWWWWWWWWWWW 


WWWWWWWWW WWWWWWWWW 

WWWWWWWWWWWWWWWWWWWWWW 

WWWWWWWWWWWWWWWWWWWWWW 

WWWWWWWWWWWWW 



WWWWWWWWW WWWWWWWWWWWWWWWWWW WWWWWWWWW 

WWWWWWWWW WWWWWWWWW 

DHYANA TULIP CAPRI 

• Flat-front knit capri with comfortable waistband that sits low across 

the belly 

• Tulip hem in back for extra mobility 

• Full-length gusset provides freedom to stretch, bend, and twist 

• Easy fit through the hip and thigh to below-the-knee 

• Flattering curved back yoke 

• Sustainable and eco-friendly bamboo-spandex fabric is thermal 

regulating and anti-microbial 



SP13-5022 - $52.00 

XS-XXL - NAVY | PEWTER | BLACK 

NOA TREKKING CAPRI 

• Capri-length bottoms with stylish side slits for added movement 

• Ultra-comfortable 1” waistband sits low across the belly 


• Deep front pockets and detailed rear cargo pockets carry the essentials 

• Flattering curved back yoke 

• Ricochet lightweight stretch fabric with DWR is ready for action 

and built to move 



SP13-5013 - $62.00 

XS-XXL - PATINA | BLACK 

ALBA WIDE LEG PANT 

• Wide leg pants skim through the thigh and open through the knee 

• Ultra-comfortable 1” waistband sits low across the belly 


• Welt pockets with flaps in back carry the essentials without excess bulk 

• Talus stretch nylon canvas is lightweight and comfortable with a 

rugged abrasion resistant exterior and DWR finish 



SP13-6007 - $72.00 

XS-XXL - GREY | BLACK



SPRING 2013 | 5 

Mountain Mama Versatile Dresses 



challenge of a morphing body shape. Mountain Mama is introducing for Spring 2013 two styles of 

dresses for maternity and beyond. 

MENA NURSING DRESS 

• Empire waist with a gathered skirt 

• Just-above-the-knee and cap sleeves 

• Mountain Mama’s exclusive Undercover design with a double-layer 

bodice which discreetly lifts from underneath 

• EstiraTec XT ultra-soft modal blend eco-fabric, providing unparalleled 

comfort and wicking performance 



SP13-4006- $89.00 

XS-XXL - LUPINE | ALPINE TEAL | BLACK 

LILY MAXI DRESS 

• Full-length maxi tank dress 

• Binding at armholes and neckline 

• Adjustable cinch at hem for versatile length 

• EstiraTec XT ultra-soft modal blend eco-fabric, providing unparalleled 

comfort and wicking performance 



SP13-4005- $86.00 

XS-XXL - LUPINE | ALPINE TEAL | BLACK 

# # #

Mountain Mama Partners with Outdoor Industries Women’s Coalition at ORSM 





Aubrey Volger 


P: 970.259.3555 

Ontario, California (July 31, 2012) – Mountain Mama is proud to sponsor two events benefiting 

the Outdoor Industries Women’s Coalition this summer at the Outdoor Retailer Summer Market 

in Salt Lake City, UT. 

“OIWC is thrilled to be partnering with Mountain Mama at 

Summer Outdoor Retailer,” says Hillary Harding, OIWC 

Development Director. “As a women’s organization, we love 

partnering to raise awareness of our cause, and when we can 

partner with an organization so focused on helping and 

supporting women, it feels like a perfect fit.” 

The events begin with a book signing by Helen Olsson on 

Saturday, August 4, from 1:30 - 2:00pm at Mountain Mama’s 

booth (BR436). Olsson will sign copies of her book, The Down 

and Dirty Guide to Camping with Kids. A $5 donation for each 

signed copy will benefit the OIWC. 

After that, Olsson and Mountain Mama will migrate to the Climbing Zone where Climbing 

Magazine will host the ‘Big Belly Bouldering’ contest. From 2:00-3:00pm, participants can 

test their “pregnant” climbing skills by strapping on a baby bump and Mountain mama’s new 

Maternity Climbing Harness by Mad Rock. Prizes will be given and Olsson will sign more copies 

of her book…again, with proceeds going to the OIWC. Climbing contestants are encouraged to 

sign up prior to the event at either Mountain Mama’s booth or the Climbing Zone. 

About OIWC: 

Outdoor Industries Women’s Coalition (OIWC), a 501(c) 3 non-profit organization, is a 

membership community of professionals in the outdoor, bike and snowsports industries. 

OIWC is focused on providing power, influence, professional development and opportunity in 

the outdoor related businesses and to generate champions to inspire other women. 

To learn more about the OIWC, please visit www.oiwc.org. 

About Mountain Mama: 

Mountain Mama produces comfortable performance apparel for swimming, hiking, climbing, 

yoga and more – all designed to accommodate pregnancy and beyond. The brainchild of Teresa 

Delfín, an active mom and 18-year veteran of the outdoor industry with a Ph.D. from Stanford, 

Mountain Mama manufactures most of its products within a 20-mile radius of its HQ at the foot 

of California’s San Gabriel Mountains. 

# # #

Ontario, California (August 1, 2012) – Mountain Mama and Mad Rock Climbing unveiled the 

world’s first harness for pregnant climbers at Outdoor Retailer Summer Market 2012. Called 

Mountain Mama by Mad Rock, the full-body adjustable harness was created with an eye to 

comfort and safety. 

The innovative molded padded leg loops are 

combined with an “X”-Strap design at mid-back 

that supports and cradles the torso with wide, 

flexible webbing. An open design through the 

midsection accommodates a growing belly 

without bunching or squeezing, while side 

webbing connects low and away from the 

chest to allow a full-range of arm motion. 

Fully adjustable shoulder straps and leg loops 

ensure a precise fit, and tie-in at the sternum 

keeps everything upright. Flexible equipment 

loops at the sides keep gear at easy reach. 

MSRP: $120 

Mountain Mama Teams with Mad Rock on First Maternity Harness 

About Mad Rock: 

Mad Rock began in 2002 as a small, climber owned and operated company that made innovative, 

highly technical and affordable rock climbing shoes. After many years and over a million pairs 

later, they still use the latest materials and technology to meet consumer demands while 

maintaining the high quality and innovative products that have put us on the map and in the 

packs of climbers around the world. 


Mountain Mama is the brainchild of Teresa Delfín, an active mom and 18-year veteran of the 

outdoor industry with a Ph.D. from Stanford. She has trekked the Inca Trail twice, climbed 

19,000-foot mountains and won the Panamanian National Bouldering Competition. Located 

in the foothills of southern California’s San Gabriel Mountains, the company designs and 

manufactures all its knit products within a 20-mile radius. Mountain Mama produces 

comfortable performance apparel for swimming, hiking, climbing, yoga and more – all 

designed to accommodate pregnancy and beyond. 

# # # 





Aubrey Volger 


P: 970.259.3555

Mountain Mama Welcomes Cycling Star as Brand Ambassador 





Aubrey Volger 


P: 970.259.3555 

Ontario, California (May 10, 2012) – Mountain Mama is proud to introduce Olympic cyclist 

Erinne Willock as their newest brand ambassador. After 15 years of competition, the accomplished 

Canadian is foregoing her 2012 race season and a return to the Olympics for a much grander 

opportunity – pregnancy. Her passion for leading a healthy life ties in directly with the message 

Mountain Mama strives to share with mothers everywhere. 

If you asked this 30-year-old Victoria, B.C. native what 

she dreamt of a few months ago, the Olympics would 

have been the topic of conversation. Now, it’s all 

about baby. While Willock still strives to keep her body 

healthy, her focus has shifted from training for a race 

to preparing for birth. 

“We are thrilled to have Erinne on our roster of athletic 

mamas,” says Teresa Delfin, founder/owner of 

Mountain Mama. “Our brand ambassadors help 

inspire other expecting women to stay active and 

strong. Pregnancy and childbirth are amazing physical 

achievements for any woman, and approaching it like 

an athlete keeps mama and baby healthy.” 

Mountain Mama sets the industry standard for high-performing, active maternity wear. New 

for Summer 2012 is a cycling line designed specifically for women wanting to stay in the saddle 

during their pregnancies and beyond. 




19,000-foot mountains and won the Panamanian National Bouldering Competition. The 

company is located in the foothills of southern California’s San Gabriel Mountains, where it 

designs, produces and manufactures the majority of its products within a 20-mile radius. 


kayaking, snowshoeing, yoga and more – all designed to accommodate pregnancy and beyond. 

# # #

Mountain Mama’s Second Outdoor Family Award 





Aubrey Volger 


P: 970.259.3555 

Ontario, California (July 24, 2012) – Mountain Mama believes connecting with the outdoors is 

one of the best ways to stay healthy and optimistic. To recognize companies in the outdoor 

industry who also support this lifestyle, Mountain Mama created the Outdoor Family Award. 

Five categories of the award include Outdoor Parent, Nursing Mama, Outdoor Baby, Outdoor Kid 

and Outdoor Pet. 

“Our inaugural Outdoor Family Award was a huge hit at the last OR Show, so we’re thrilled to 

once again be scouting the show for the most family-friendly gear there is,” says Teresa Delfín, 

founder/owner of Mountain Mama. “As any parent knows, it’s never too early to start living an 

active, outdoor lifestyle, and the gear makes getting the whole family out easier and more 

enjoyable.” 

Awards are determined based on needs and preference of 

Mountain Mama’s employees, product testers and brand 

ambassadors. Products showcased at the Outdoor Retailer 

Summer Market in Salt Lake City, UT this August will be 

considered. Winning picks can be new designs or classics 

– whatever gets the job done. None of the products chosen 

will be part of a promotional effort. After the show, Mountain 

Mama will announce the selection of the coolest products 

they spot in the trade hall. 

Nominations are welcome! To tell Mountain Mama about 

your favorite family gear, stop by the booth at ORSM (BR436) 

or send an email to info@mountain-mama.com. 

Please visit www.mountain-mama.com for more information. 




19,000-foot mountains and won the Panamanian National Bouldering Competition. The 

company is located in the foothills of southern California’s San Gabriel Mountains, where it 

designs, produces and manufactures the majority of its products within a 20-mile radius. 


kayaking, snowshoeing, yoga and more – all designed to accommodate pregnancy and beyond. 

# # #

Mountain Mama Inspires and Empowers Women to Stay Active in Pregnancy 





Aubrey Volger 


P: 970.259.3555 

By combining a wilderness ethic with stylish design and high performance fabrics, Mountain 

Mama has redefined both outdoor and maternity apparel. Since the debut of its groundbreaking 

technical apparel for maternity and nursing at Outdoor Retailer Winter Market in 2010, 

Mountain Mama has responded to the demands of active mothers with collections for cycling, 

yoga, swimming and active lifestyle. 

At Outdoor Retailer Summer Market 2012, Mountain Mama is moving beyond apparel with 

another innovation, unveiling the world’s first maternity climbing harness in a project 

partnership with Mad Rock. 

Mountain Mama has been honored with multiple industry awards and nominations, including 

the Polartec APEX Award for design excellence and innovation. In 2011 it tied with REI for the 

Outdoor Industry Association’s inaugural Outdoor Inspiration Award as the company doing the 

most to inspire people to appreciate the outdoors and participate in outdoor recreation. With 

obstetricians recommending exercise for a healthy pregnancy, Mountain Mama is on a mission 

to empower women by creating comfortable, stylish clothing that meets the performance 

demands of active pregnancy. 

That mission is coupled with a commitment to sustainability and keeping things local. All 

Mountain Mama’s knit garments are designed and manufactured within a 20-mile radius of 

company headquarters at the foot of Southern California’s San Gabriel Mountains. Mountain 

Mama’s technical tops feature sustainable modal and bamboo performance fabrics, their 

baselayers and fleece outerwear employ Polartec® fabrics milled in the US, and even their zippers 

are locally sourced. 

About the founder: 


outdoor industry with a Ph.D. from Stanford. An avid outdoor athlete, Teresa has trekked the 

Inca Trail twice, climbed 19,000-foot mountains and won the Panamanian National Bouldering 

Competition. She was a speaker at Maria Shriver’s California Women’s Conference in 2010 and 

has contributed to Shriver’s blog and one of her books. She has been featured in Success 

Magazine, Entrepreneur, and twice on Good Morning America. Her start-up story is part of Tory 

Johnson’s upcoming book on business and social media. 

# # #

Mountain Mama Press Kit - ORSM 2012 - GoExpo

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