Mary's Gone Crackers Press Kit - GoExpo

Media Fact Sheet
Overview: Mary’s Gone Crackers is a line of delicious gourmet snacks that unite taste
appeal with satisfying nutrition. Loaded with whole grains and nutritious
ingredients, Mary’s Gone Crackers are organic, kosher and gluten-free and
contain no trans-fats, dairy, eggs, or nuts. While many gluten-free foods lack
in flavor and texture, Mary’s Gone Crackers provides a uniquely tasty and
mouth-pleasing option.
History: For years Mary Waldner suffered from intense digestive pain and debilitating
fatigue. More than a decade ago, she finally discovered that her battle was
due to intolerance to gluten, a protein found in wheat, barley, rye and most
oats. One out of 133 people suffer from the condition, known as Celiac
Disease. In addition, she found out her son Jacob also suffered from Celiac
Disease, and became passionate about finding nutritious food choices that
they could enjoy. Most options available lacked flavor and were often full of
hydrogenated fats and other chemical additives. She began to experiment
with her own favorite recipes, giving birth to Mary’s Gone Crackers. In
addition to fellow Celiac Disease sufferers, the crackers became a hit with
those looking for a delicious and nutritious snack that satisfies.
Products: Mary’s Gone Crackers Original Seed Crackers – Delicious, super crispy gourmet
crackers that taste great alone or with a variety of toppings. The crispy
texture of Mary’s Gone Crackers offers a savory taste sensation and satisfying
crunch in five delectable flavors including Original, Black Pepper, Caraway,
Herb and Onion. A good source of Omega-3s and offering three grams of
protein per serving, Mary’s Gone Crackers Original Crackers are available in
6.5 ounce boxes.
Mary’s Gone Crackers Pretzels – A uniquely light and crunchy pretzel-snack.
Perfect alone or dunked in a variety of dips, the Pretzels are chock full of

exotic whole grains including brown rice, quinoa, amaranth, and millet, as
well as tasty and nutritious seeds including flax, sesame and chia seeds.
Mary’s Gone Crackers Pretzels are naturally packed with Omega-3s, fiber and
protein and are available in three delectable flavors, including Sea Salt, Curry
and Chipotle Tomato.
Mary’s Gone Crackers love Cookies – Deliciously sweet, gourmet cookies that are
made with a blend of healthy, wholesome ingredients and come in four
varieties including Chocolate Chip, Double Chocolate, “N’Oatmeal” Raisin
(no oats!) and Ginger Snaps. Love Cookies are made with low glycemic
sweeteners, zero trans-fats, and contain high omega-3 chia seeds.
Executives: Mary Waldner, Chairman and Co-Founder
Dale Rodrigues, President, CEO and Co-Founder
Where to Buy: Mary’s Gone Crackers is distributed nationwide and in Canada in over 3,500
stores such as Whole Foods, Wegman’s, Kroger, and Raley’s, as well as most
Co-ops and independent health food and specialty food stores.
Address: P.O. Box 965
Gridley, CA 95948
Web site: www.marysgonecrackers.com
Media Contact: Stephanie Castillo
Rachel Kay Public Relations
877.975.3423, x4
stephanie@rkpr.net
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Mary Waldner
Chairman and Co-Founder
As founder of Mary’s Gone Crackers, Mary Waldner leads both product
development and brand strategy for the company. Inspired by her own
struggles with Celiac Disease, Waldner created Mary’s Gone Crackers
after finding a shortage of nutritious, gluten-free options that tasted
good. Her handcrafted recipe became a hit not only with Celiac
sufferers, but with consumers eager for delicious snacks they could feel
good about eating. Mary’s Gone Crackers Original Cracker was
awarded the SOFI Gold for the most outstanding cracker at the
NASFT 2008 product awards in New York City.
Waldner is a member of the Organic Trade Association and the Celiac
Sprue Association.
Prior to co-founding Mary’s Gone Crackers, Waldner practiced as a psychotherapist for 26 years;
she holds a master’s degree in clinical psychology and is a licensed marriage and family therapist.
Waldner is married to Dale Rodrigues with whom she created Mary’s Gone Crackers. She resides in
Paradise, CA.
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Dale Rodrigues
CEO, President, & Founder
As co-founder of Mary’s Gone Crackers, Dale Rodrigues is the CEO
and President. Dale is responsible for building the MGC team and
leading the company in its accelerated growth while concurrently
establishing Mary’s as one of the premier emerging brands in the
natural foods industry and the category leader. Dale has been a Director
of Mary’s since the company was incorporated in 2004.
Mr. Rodrigues has been an entrepreneur most of his working life,
starting with his father’s modest redwood fence company; where he
learned all of his carpentry skills and grew the business four-fold in
three years, moving on to form his own custom redwood deck
company when his father retired. Using the skills he developed while
marketing his own business, Mr. Rodrigues created a data base marketing company which provided
building permit data to suppliers and sub-contractors in the construction industry. He sold the
business in 1996. As a licensed general contractor, he worked as a project manager for other highend
residential contractors, successfully managing their most complicated projects.
In 2003 Mr. Rodrigues left the construction industry to devote his full time efforts and talents to the
successful funding and launch of the Mary’s Gone Crackers brand.
Mr. Rodrigues received his AA degree from Chabot Community College and attended University of
California at Berkeley and worked towards a degree in Creative Writing. Mr. Rodrigues is married to
Mary Waldner, with whom he created Mary’s Gone Crackers. He resides in Paradise, CA.
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For Immediate Release
Mary’s Gone Crackers Launches Newly Redesigned Website
Contact: Stephanie Castillo
RKPR
877.975.3423, x4
stephanie@rkpr.net
Organic Snack Company Provides New Online Hub for Organic and Gluten-free Consumers
Gridley, Calif. (August 15, 2011) – Mary’s Gone Crackers, makers of award-winning gourmet gluten-
free baked goods, has launched a newly redesigned website to serve as a comprehensive online
portal for consumers seeking the latest information on gluten-free, vegan and organic lifestyles. The
site, which remains under the domain www.marysgonecrackers.com, showcases expanded content
and resources that highlight the company’s mantra of “Conscious Eating,” as well as new
community features, an “Ask the Nutritionist” section where visitors can have their health and
nutrition questions answered, a collection of diverse recipes, enhancements to the online store, and
much more.
“As a pioneering brand in the gluten-free and organic food spaces, it was important for us to
advance our mission to support consumers on their path to ‘conscious eating’ and integrate our
vision into this new website,” said Mary Waldner, co-founder of Mary’s Gone Crackers. “In addition
to learning more about our products, consumers who visit our site will now enjoy a hub of resources
and valuable information to help them make more healthful food choices. We’re really excited about
the new look and features of our website, and we’re confident consumers will enjoy its usability.”

Visitors to www.marysgonecrackers.com will find a recipe section filled with delicious gluten-free
recipe ideas, a list of resources for taking action to encourage conscious eating, and the “Ask the
Nutritionist” blog where consumers can ask questions of Mary’s Gone Cracker’s nutrition expert,
Valerie Douglass.
Loaded with whole grains and nutritious ingredients, Mary’s Gone Crackers products are organic,
gluten-free, and contain no trans-fats, nuts, eggs or dairy. Their signature crackers offer a rich and
nutty taste combined with a satisfying crunch, and are available in five delectable flavors. The
company’s product line also includes pretzels (“Sticks & Twigs”), available in three savory flavors,
and new love Cookies, available in four delicious offerings. Mary’s Gone Crackers are available in
grocery stores and natural food stores nationwide, including Whole Foods Markets and Kroger’s.
For more information about Mary’s Gone Crackers and store locations, please visit
www.marysgonecrackers.com. For distribution or sales information, please call 888-258-1250 or
send an email to info@marysgonecrackers.com.
About Mary’s Gone Crackers
Founded in 2004, by Mary Waldner and Dale Rodrigues, Mary’s Gone Crackers manufactures a line
of delicious gourmet, organic, gluten-free, vegan food including crackers, pretzels (Sticks & Twigs),
and its new line of love Cookies. Mary’s Gone Crackers always uses certified organic, kosher, whole-
food ingredients that contain no added trans-fats, nuts, eggs or dairy. Mary’s Gone Crackers’
products are available in natural and grocery stores nationwide. For more information, please visit
www.marysgonecrackers.com.
###

For Immediate Release
Mary’s Gone Crackers Products Receive Non-GMO Verification
Contact: Stephanie Castillo
RKPR
858-750-9295
stephanie@rkpr.net
Gridley, Calif. (Jan. 18, 2011) – Mary’s Gone Crackers, makers of gourmet gluten-free foods, today
announced verification that its Crackers, Sticks & Twigs and love Cookies have been verified by the
Non-GMO Project. Compliance with the Non-GMO Project Standard is determined through a
combination of document-based review, including GMO test results, and onsite inspection.
Mary’s Gone Crackers received a certificate of compliance verifying all its products are, and will
remain, in full adherence with the Non-GMO Project Standard. Mary’s Gone Crackers are Non-
GMO Project verified, certified organic, vegan, kosher and gluten-free. The company also
manufactures its products in a dedicated gluten-free facility to ensure zero cross-contamination, and
that products are free from wheat, gluten, trans-fats and more.
“Ensuring that we’re producing non-GMO products has always been essential for us. Our food is
based on whole, organic ingredients from the earth’s bounty; using GMO ingredients would be a
direct contradiction to our values,” said Mary Waldner, founder of Mary’s Gone Crackers. “We’re
pleased to be able to announce compliance with the standards of the Non-GMO Project, and fully
support the great work of this organization.”
Mary’s Gone Crackers are available nationally in grocery stores and natural food stores. For more
information about Mary’s Gone Crackers, please visit www.marysgonecrackers.com. For

distribution or sales information please call (888) 258-1250 or send an email to
info@marysgonecrackers.com.
About The Non-GMO Project
The Non-GMO Project is a non-profit multi-stakeholder collaboration
committed to preserving and building sources of non-GMO products,
educating consumers, and providing verified non-GMO choices. For more
information, please visit www.nongmoproject.org.
About Mary’s Gone Crackers
Founded in 2004, by Mary Waldner and Dale Rodrigues, Mary’s Gone Crackers manufactures
delicious gourmet, organic, gluten-free, vegan food including crackers, pretzels (Sticks & Twigs) and
its new line of love Cookies. Mary’s Gone Crackers always uses certified organic, kosher, whole-food
ingredients free of gluten, trans-fats, eggs, nuts and dairy. Mary’s Gone Crackers are available in
natural and grocery stores nationwide. For more information, please visit
www.marysgonecrackers.com.
###

For Immediate Release
Contact: Stephanie Castillo
RKPR
877.975.3423, x4
stephanie@rkpr.net
Mary’s Gone Crackers Gives Chocolate the Love with New Cookie Flavor
Gluten-Free Snack Company Sweetens love Cookies Line-Up with
New “Double Chocolate” Option
Gridley, Calif. (Oct. 1, 2010) – Mary’s Gone Crackers R , makers
of organic, vegan, gluten-free snacks, today unveiled “Double
Chocolate” as its newest love Cookies variety. The new flavor
features a rich chocolate cookie scattered with organic dark
chocolate chips. All of Mary’s Gone Crackers organic, gluten-
free love Cookies are made with low glycemic sweeteners, zero
trans-fats, and are full of real food, nutritious ingredients.
Mary’s Gone Crackers love Cookies are sweetened with coconut
palm sugar, a pure, whole-food sugar that is made from the deliciously sweet nectar of the coconut
palm tree. They also contain chia seeds, an ancient superfood high in healthful omega-3 fatty acids.
As with all other Mary’s Gone Crackers products, the ingredients in the love Cookies are carefully
selected to offer consumers a healthful and nutritious option, while satisfying the palate with
delicious food. The entire Mary’s Gone Crackers line is manufactured in a dedicated gluten-free
facility to ensure there is no cross-contamination.

“Our Double Chocolate love Cookies are an incredibly decadent option for chocolate lovers,” said
Mary Waldner, founder of Mary’s Gone Crackers. “We worked hard to create a recipe that offers the
rich, familiar flavor and texture of a Double Chocolate cookie, while also being free of gluten, dairy,
eggs, and nuts. Like all of our food, love Cookies are real food, so you feel good after eating them!
They are a delicious treat for everyone.”
Mary’s Gone Crackers love Cookies are available in Double Chocolate, Chocolate Chip,
“N’Oatmeal ” Raisin (no oats!), and Ginger Snaps. They are available nationally in grocery stores
and natural food stores. For more information about Mary’s Gone Crackers, please visit
www.marysgonecrackers.com. For distribution or sales information please call (888) 258-1250 or
send an email to info@marysgonecrackers.com.
About Mary’s Gone Crackers
Founded in 2004, by Mary Waldner and Dale Rodrigues, Mary’s Gone Crackers manufactures
delicious gourmet, organic, gluten-free, vegan food including crackers, pretzels (Sticks & Twigs) and
its new line of love Cookies. Mary’s Gone Crackers always uses certified organic, kosher, whole-food
ingredients free of gluten, trans-fats, eggs, nuts and dairy. Mary’s Gone Crackers are available in
natural and grocery stores nationwide. For more information, please visit
www.marysgonecrackers.com.
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