Mountain Mama Press Kit - ORSM 2012 - GoExpo
Mountain Mama Press Kit - ORSM 2012 - GoExpo
Mountain Mama Press Kit - ORSM 2012 - GoExpo
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<strong>Mountain</strong> <strong>Mama</strong> Inspires and Empowers Women to Stay Active in Pregnancy<br />
P.O. BOX 1573 | Ontario, California 91762 | T. 866.686.6262 | F. 909.586.6922<br />
info@mountain-mama.com | www.mountain-mama.com<br />
• MEDIA CONTACT •<br />
Verde PR & Consulting<br />
Aubrey Volger<br />
E: aubrey@verdepr.com<br />
P: 970.259.3555<br />
By combining a wilderness ethic with stylish design and high performance fabrics, <strong>Mountain</strong><br />
<strong>Mama</strong> has redefined both outdoor and maternity apparel. Since the debut of its groundbreaking<br />
technical apparel for maternity and nursing at Outdoor Retailer Winter Market in 2010,<br />
<strong>Mountain</strong> <strong>Mama</strong> has responded to the demands of active mothers with collections for cycling,<br />
yoga, swimming and active lifestyle.<br />
At Outdoor Retailer Summer Market <strong>2012</strong>, <strong>Mountain</strong> <strong>Mama</strong> is moving beyond apparel with<br />
another innovation, unveiling the world’s first maternity climbing harness in a project<br />
partnership with Mad Rock.<br />
<strong>Mountain</strong> <strong>Mama</strong> has been honored with multiple industry awards and nominations, including<br />
the Polartec APEX Award for design excellence and innovation. In 2011 it tied with REI for the<br />
Outdoor Industry Association’s inaugural Outdoor Inspiration Award as the company doing the<br />
most to inspire people to appreciate the outdoors and participate in outdoor recreation. With<br />
obstetricians recommending exercise for a healthy pregnancy, <strong>Mountain</strong> <strong>Mama</strong> is on a mission<br />
to empower women by creating comfortable, stylish clothing that meets the performance<br />
demands of active pregnancy.<br />
That mission is coupled with a commitment to sustainability and keeping things local. All<br />
<strong>Mountain</strong> <strong>Mama</strong>’s knit garments are designed and manufactured within a 20-mile radius of<br />
company headquarters at the foot of Southern California’s San Gabriel <strong>Mountain</strong>s. <strong>Mountain</strong><br />
<strong>Mama</strong>’s technical tops feature sustainable modal and bamboo performance fabrics, their<br />
baselayers and fleece outerwear employ Polartec® fabrics milled in the US, and even their zippers<br />
are locally sourced.<br />
About the founder:<br />
<strong>Mountain</strong> <strong>Mama</strong> is the brainchild of Teresa Delfín, an active mom and 18-year veteran of the<br />
outdoor industry with a Ph.D. from Stanford. An avid outdoor athlete, Teresa has trekked the<br />
Inca Trail twice, climbed 19,000-foot mountains and won the Panamanian National Bouldering<br />
Competition. She was a speaker at Maria Shriver’s California Women’s Conference in 2010 and<br />
has contributed to Shriver’s blog and one of her books. She has been featured in Success<br />
Magazine, Entrepreneur, and twice on Good Morning America. Her start-up story is part of Tory<br />
Johnson’s upcoming book on business and social media.<br />
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