Download PDF - Sky Deutschland AG
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series will comprise some 50 hours of viewing and<br />
a similar agreement was signed in March with the<br />
licensor “Internationale Tourenwagen-Rennen (ITR<br />
e.V.)”. As in the past two years, once again in the<br />
2005 season Premiere will bring viewers the<br />
European Formula 3 Series, the Formula BMW<br />
ADAC Championship, the Porsche Carrera Cup, the<br />
Seat Cup and ADAC VW Polo Cup.<br />
Success in business customer sales channel<br />
In the business customer segment, too, the new<br />
year started well. In March 2005 the one-thousandth<br />
hotel signed up with Premiere. Under the<br />
name PREMIERE HOTEL Premiere offers a free-toguest<br />
product specially tailored to hotels and clinics.<br />
Hotels and clinics can put together their own<br />
preferred selection from a total of 17 channels.<br />
With its second product line Hotel Pay TV hotel<br />
operators can offer their guests first-class TV entertainment<br />
on five channels in digital quality at very<br />
moderate cost.<br />
The sportsbar and restaurant trade continues to be<br />
an important business market for Premiere. Over<br />
11,000 Premiere sportsbars are regularly transformed<br />
into “live arenas” for major sporting events.<br />
The service for the sportsbar and restaurant trade<br />
includes all the programs offered on PREMIERE<br />
SPORT 1 and 2.<br />
Pay-per-view: 1.6 million tickets sold<br />
Along with the growing number of Premiere subscribers,<br />
orders for pay-per-view programs on<br />
PREMIERE DIREKT also increased. Almost 1.6 milli-<br />
Premiere <strong>AG</strong> | 1st Quarter 2005<br />
Management Report<br />
Business Activity<br />
on tickets were sold in the period under review,<br />
making an increase of 13 per cent on previous<br />
year (Q1 2004: 1.4 million). Ticket sales for BIG<br />
BROTHER 24 STUNDEN LIVE! and the adult entertainment<br />
BLUE MOVIE programs sold particularly<br />
well. The BLUE MOVIE telemedia service has been<br />
enhanced in February. Six titles are now offered<br />
every day, with 20 new films to choose from each<br />
month.<br />
Decrease in advertising revenue from magazine<br />
compensated<br />
On the advertising side Premiere managed to compensate<br />
for the loss of sales revenues in the period<br />
under review resulting from quitting its publishing<br />
activities in the 2nd quarter 2004. In April<br />
2004 the program magazine “tv kofler” was discontinued,<br />
followed by the Premiere magazine in<br />
June 2004. Revenue losses were almost completely<br />
offset by increased revenues from TV advertising<br />
sales and direct marketing.<br />
At the start of the year Premiere attracted a new<br />
high profile TV advertising client in Volkswagen <strong>AG</strong>.<br />
VW is the only company from the automobile sector<br />
advertising in the second-half 2004/2005,<br />
taking TV spots in all broadcasts of Bundesliga<br />
first division football matches. In the first quarter<br />
2005 Premiere also started selling exclusive advertising<br />
space for the live broadcasts of the 2005<br />
FIFA Confederations Cup and the 2006 FIFA World<br />
Cup matches.<br />
In January 2005 Premiere launched its own media<br />
portal on the Internet at http://media.premiere.de.<br />
The service provides comprehensive information<br />
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