AllAround - Pennsauken
AllAround - Pennsauken
AllAround - Pennsauken
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Page 16 ALL AROUND PENNSAUKEN<br />
September 2012<br />
Westfield Avenue Embraces Diversity, Strives For Growth<br />
By Albert Dadson, AAP Intern<br />
It is a usual morning in <strong>Pennsauken</strong>.<br />
n Westfield Avenue, the stores, busiesses,<br />
and mini markets are getting<br />
eady for their day. Add into the mix all<br />
he different stores that cater to specific<br />
thnic groups, these small businesses<br />
re hard at work to build a vibrant and<br />
onvenient main street that appeals to<br />
he entire community.<br />
A Wide And Diverse Avenue<br />
Culture is one of the things you can<br />
clearly see on Westfield Ave. Many of the<br />
restaurants appeal to a specific clientele.<br />
For example, restaurants, La Hacienda,<br />
Nica and Bánh Mì Cafe, predominantly<br />
have Nicaraguan, Mexican and<br />
Vietnamese customers respectively. The<br />
cultural appeal provides their main<br />
source of income. It also helps to build<br />
continuity between the customer and the<br />
Washer & Dryers Refrigerators Dishwashers Gas & Electric Stoves<br />
Dehumidifiers TV’s Microwaves All Small Appliances and much more!<br />
store, creating a familiar and comfortable<br />
atmosphere, where customers can get a<br />
“taste of home.” This also provides an<br />
opportunity for others not familiar with<br />
the cultural cuisine, to try something different<br />
without traveling too far for the<br />
experience.<br />
Looking To Grow<br />
While Westfield is a flourishing business<br />
district, home to places like<br />
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Macaro’s Deli and Catering<br />
that have been in town for<br />
over 60 years, both businesses<br />
and local organizations<br />
are looking to help draw in<br />
both additional stores and<br />
customers.<br />
Carlos Rodriguez, a local<br />
architect and member of the<br />
Delaware Gardens Steering<br />
Com mittee, is working to help<br />
improve the avenue as we<br />
know it. The committee has<br />
worked closely with local nonprofit<br />
Urban Promise, in order<br />
to develop a community neighborhood<br />
plan for the sections of <strong>Pennsauken</strong> that<br />
span from Browning Rd. to 36th St., and<br />
Route 130 to River Rd. While the survey<br />
and the recommendations are not binding,<br />
it provides an intriguing vision to how<br />
areas like Westfield Ave. can further development.<br />
Rodriguez wants to see Westfield as,<br />
“a vibrant central business district,” and<br />
spoke of three specific strategies to help<br />
spur on growth: restoring community<br />
and cultural events; act as a catalyst in<br />
supporting existing municipal economic<br />
development activities, and re-establishing<br />
the corridor’s image as “The Avenue.”<br />
“I’d like to see ‘The Avenue’ brought<br />
back as the central business district to<br />
the Township, bringing back a nice<br />
diversity of businesses that are missing<br />
on the corridor.” Rodriguez suggested a<br />
bakery like Bean’s Bakery, which used<br />
to reside along Westfield Ave., and possibly<br />
a hardware store.<br />
Other ideas that are being considered<br />
include a “Taste of <strong>Pennsauken</strong>”<br />
event, highlighting the many different<br />
food purveyors along the avenue, such<br />
as Troy’s Place, Fabrizio Pizza,<br />
Montegrillo Cucina Italiana, Bobby<br />
Westfield Avenue, a vibrant and diverse business<br />
district in <strong>Pennsauken</strong> looking for ways to grow.<br />
Ray’s and Costa’s Food Market. A<br />
community center was also on the wish<br />
list, which could offer theatre, arts,<br />
music, and dance, as a way to bring the<br />
community together.<br />
Rodriguez stated that many of these<br />
ideas did not currently have a support<br />
system or the funding in place to begin<br />
these changes. Still, he hoped that the<br />
ideas generated from the Delaware<br />
Garden survey results would help spark<br />
conversation among businesses and<br />
community leaders to move the vision of<br />
a Westfield Ave. business district forward.<br />
And while the vision of Westfield’s<br />
future is still being clarified, the Westfield<br />
of today remains a great place for<br />
businesses. Lan Chau, owner of the<br />
newly opened Lan Pharmacy, says that<br />
Westfield is a, “great neighborhood<br />
for business.”<br />
And as long as new businesses continue<br />
to open their doors along<br />
Westfield Ave., and community leaders<br />
strive to improve the town they live and<br />
work in, <strong>Pennsauken</strong> should continue to<br />
thrive and grow in this flourishing<br />
neighborhood.<br />
Frank Sinatra, AAP Editor, helped<br />
contribute to this article.<br />
Tr oy’s Place<br />
Italian Delicatessen<br />
Catering for All Occasions<br />
4919 WESTFIELD AVENUE<br />
PENNSAUKEN<br />
662-8650<br />
Store Hours: Mon-Fri 9am-7pm<br />
Sat 9am-6pm Sun 9am-3pm<br />
OWNED & OPERATED BY TROY AND TONY