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5.14 All of the above are, as we say, a cause for concern in land use planning terms and warrant action;<br />

namely improved and increase food shopping choice in Thetford with the aim of improving retention<br />

rates.<br />

5.15 From NLP’s 2010 work the TAAP makes comment on the need for additional food floorspace provision<br />

in Thetford over the plan period. In particular:-<br />

That the 2010 Study suggested less capacity than the earlier 2007 Study.<br />

What capacity there is should be directed to the new urban extension in the form of a small local<br />

supermarket.<br />

Any residual capacity (estimated at 330m² (net) convenience floorspace should be directed to the<br />

town centre.<br />

5.16 Against this emerging policy background it is worth noting that:-<br />

Retail capacity or ‘need’ no longer forms part of the policy test for retail proposals at national level.<br />

The capacity estimates are based on maintaining/not increasing market share. In short, the<br />

capacity estimate presumes Thetford will continue to retain just 65% of the available spend from<br />

Zone 1.<br />

5.17 In respect of the second point above, it is highly significant that Thetford and Zone 1 achieves a very low<br />

overall retention rate when compared against other zones and centres. So:-<br />

Within Zone 2 (Dereham) - 78% of residents do their convenience shopping in Dereham.<br />

In Zone 3 - 79% of residents do their food shopping in either Swaffham or Dereham.<br />

In Zone 4 - 88% of residents do their food shopping in Dereham, Swaffham or Watton.<br />

5.18 In our opinion Thetford should positively plan to increase its market share. By doing so it will retain<br />

shoppers in the town, which can only be to the benefit of other retailers in the town. Secondly, it will<br />

help to reduce unsustainable shopping trips to more distant towns (e.g. Diss).<br />

5.19 We consider Thetford should strive to achieve food shopping retention rates closer to those achieved<br />

across the other zones (i.e. 75% to 85%). Doing so would increase retail capacity. For example, if<br />

Thetford were to achieve the lowest of the above retention rates (78%) it would suggest a further<br />

£13.30M (2008 prices) of capacity at 2016.<br />

Former Tulip Factory Site, London Road/Caxton Way, Thetford Page 24<br />

Retail & Planning Statement, February 2012

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