Lessons from Nike
Lessons from Nike
Lessons from Nike
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Million US$<br />
Why <strong>Nike</strong>?: Success Through Global<br />
Sourcing<br />
10000<br />
9000<br />
8000<br />
7000<br />
6000<br />
5000<br />
4000<br />
3000<br />
2000<br />
1000<br />
0<br />
1978<br />
1979<br />
1980<br />
1981<br />
Total Revenue Net Income 1978 2001<br />
1982<br />
1983<br />
1984<br />
1985<br />
1986<br />
1987<br />
1988<br />
1989<br />
1990<br />
1991<br />
1992<br />
1993<br />
1994<br />
Total Revenue Net Income (Million US$'s)<br />
Figure 1 Net Income<br />
Sources:<br />
a) 197897: HBS Case #9299084 "<strong>Nike</strong>, Inc.: Entering the Millennium," March 31,<br />
1999.<br />
b) 19982001: Company financial information<br />
1995<br />
1996<br />
1997<br />
1998<br />
1999<br />
2000<br />
2001<br />
© 2007 MIT Sloan School of Management
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